The Making of Kumi

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Our presentation at Firefox 4 launch party in Bandung.

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  • Batik Pattern of Mega Mendung, it is from Cirebon my birth-land.
    well, as far as i know by the oral-history *i didn’t find the written one - yeaa, too bad..* the pattern is not like fire it’s more like the clouds. when you changed the position into that way on your slide, the name will be: wadasan.
    btw, is Kumi or This Fox Icon is a male? *curious, hahaha*
    that’s all. anyway thanks for the slide, giving me another information :)
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  • The Making of Kumi

    1. 1. The Making of Kumi Sissy CEO Petshopbox Studio
    2. 2. Pre-design
    3. 3. Pre-design• The very first step on the character designing process is that we have to know our client’s thought of his/her business.
    4. 4. Pre-design• Creating mascot for Firefox Indonesia is harder than usual project, because: • The data available was only from our point of view, and only a very basic data about mozilla firefox’s images.
    5. 5. Pre-design• Creating mascot for Firefox Indonesia is harder than usual project, because: • The only quality standard available is by analyzing Mozilla Firefox mascot from another country.
    6. 6. Pre-design• Creating mascot for Firefox Indonesia is harder than usual project, because: • Mozilla Firefox is very famous. We should not make any mistake which could harm its good name.
    7. 7. Data Collecting
    8. 8. Data Collecting• Mozilla Firefox in a words: • a Blast • Fast • Flexible
    9. 9. Data Collecting• Mozilla Firefox primary colors are: • Orange • Yellow
    10. 10. Data Collecting• Mozilla Firefox in shapes: • Fox with fiery tail.
    11. 11. Data CollectingMozilla Firefox mascot from another country
    12. 12. Concept Design
    13. 13. Concept Design• Because the mascot will be for Mozilla Firefox Indonesia, so it have to have Indonesian traditional art on it.• This is one tough job because Indonesia consists of hundreds of races and cultures.
    14. 14. Concept Design• What we want for the mascot is the culture which is: • Well known among local and foreigners. • Memorable. • Flexible, so it can be applied on mascot.
    15. 15. Concept Design Firefox has fiery tail. We thought Batik MegaMendung patternlooks like fire. So, we applied it onthe mascot’s tail.
    16. 16. Concept Design Our first inspiration is Wayang Kulit,traditional puppet from Java.
    17. 17. Concept Design• But, After working on few rough sketches, it’s very hard to transform the puppet into adorable Firefox mascot.
    18. 18. Concept Design After the firstdead end, our next inspiration wasTari Kecak Dancer from Bali.
    19. 19. Concept Design• Turns out, The mascot in Kecak Dancer costume looks more adorable.
    20. 20. Design Process
    21. 21. Sketch• After discussion with Viking Karwur, we decided that we will use the sitting pose.
    22. 22. Inking• The whole process was done by Poy.• The sketching process done directly with Adobe Photoshop.
    23. 23. Coloring• Firefox mascot should have bright colors. We chose to use orange to yellow color scheme.• The coloring process was done with Adobe Illustrator.
    24. 24. Coloring• After it finish, we created naked mascot for template.• This template will make it easier and faster to work on the future project.
    25. 25. Launching
    26. 26. Mozilla Indonesia Community Meetup The mascot was launched on Sept 27th 2010 at Jakarta. And at that moment it got its name: Kumi.
    27. 27. Mozilla Indonesia Community Meetup Kumi was also have its own paper craft, created by Salazad
    28. 28. Mozilla Firefox Roadshow
    29. 29. Mozilla Firefox Roadshow• Celebrating Mozilla Firefox 4 launching, in 2011 Mozilla Firefox Indonesia Community hold an event called Mozilla Firefox 4 Roadshow.• The event will be held in 7 cities around Indonesia.
    30. 30. Mozilla Firefox Roadshow• For the event, we created Kumi in 4 brand new costumes.• Each costume is a traditional costume from the city where the event will be held.
    31. 31. YogyakartaInspired by Yogyakarta sultanese costume.
    32. 32. BandungInspired by Sundanese male costume.
    33. 33. SurabayaInspired by Madura male costume.
    34. 34. MakassarInspired by Makassar male costume.
    35. 35. ~ Finish ~www.petshopboxstudio.com @petshopboxcontact@petshopboxstudi.com facebook.com/petshopbox

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