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Competitive Spotlight: Measuring Design Effectiveness in the UK Car Rental Market (2017)

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A UX-focussed comparison of several UK Car Rental landing pages, ranked according to visibility of key content, design clarity, and emotional impact using EyeQuant.

Published in: Design
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Competitive Spotlight: Measuring Design Effectiveness in the UK Car Rental Market (2017)

  1. 1. eyequant Web Design Benchmarks for the UK Car Rental Industry
  2. 2. eyequant Designs Used for this Study Avis Budget Enterprise Europcar Hertz Sixt Alamo Thrifty
  3. 3. eyequant Visual Clarity Rankings Average Score 71 Enterprise Hertz Alamo Avis Sixt Europcar Budget Thrifty 90 80 79 76 76 71 64 34
  4. 4. eyequant Visual Excitingness Rankings Budget Hertz Thrifty Europcar Sixt Avis Alamo Enterprise 83 79 78 75 74 59 59 24 Average Score 66
  5. 5. eyequant Logo Visibility Rankings Budget Hertz Sixt Europcar Alamo Enterprise Avis Thrifty 196% 189% 115% 106% 99% 73% 36% Average Score 108 52% %
  6. 6. eyequant Booking Widget Visibility Rankings Avis Budget Sixt Alamo Europcar Enterprise Thrifty Hertz 108% 73% 44% 32% 32% 27% 7% Average Score 41 10% %
  7. 7. eyequant Overall Rankings Avis Enterprise Europcar Sixt Budget Alamo Hertz Thrifty 1 2 3 4 5 6 7 8 Europcar Highlights: #2: Visual Excitingness #3: Visual Clarity #2: Logo Visibility Sixt Highlights: #1: Logo Visibility #1: Booking Widget Visibility #6: Visual Clarity Alamo Highlights: #1: Visual Clarity #2: Booking Widget Visibility #6: Visual Excitingness

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