1. How to Deal With Social Media Trolls
A slide deck from www.KurtMelvin.com
2. THERE’S A LOT OF BIG ASSES ON SOCIAL MEDIA
Here’s how to deal with them and avoid being trolled.
3. YOU MUST REALIZE MANY TROLLS ARE PSYCHOPATHS
Thismeanstheir brainssimply cannot function in a way
that allowsthem to care about you.
Believing that you can convince them to show
compassion for how another human being feels
simply won't work. They don’t care about you.
4. IGNORE THE TROLLS
Trollscrave attention. Often the best thing to
do is to do nothing.
Forumsthat usevBulletin havean "ignore"
feature where you won't seeposts from
people on your ignore list.
If you’re being trolled on aforum, usethe
ignore feature and your forum experience
with improve greatly.
5. RELAX AND DON’T TAKE IT PERSONALLY
Remember it’s not you, it’s them.
It’s highly unlikely you are the one and
only person they’ll ever troll, so don’t
take it personally.
6. USE HUMOR BUT NEVER MAKE FUN OF TROLLS
Never make fun of trolls or
belittle them.
Instead, try to use
self-deprecating humor
and make a joke about
yourself or the situation.
Making fun of yourself often
diffuses the situation.
7. CREATE A PEN NAME/PERSONA FOR SUPPORT
Agood technique if you handle your
own customer support is to usea
pen name and different email
address to deal with support.
By doing this, you create a layer
between you and your customers
and you won't be the "person" to
upset a customer or client.
8. UNDERSTAND THE DIFFERENCE BETWEEN AN
UPSET CUSTOMER AND A TROLL
Ask For Contact Info/Receipt – Try to deal with upset
customers privately. A troll most likely won’t have a receipt.
9. UNDERSTAND THE DIFFERENCE BETWEEN AN
UPSET CUSTOMER AND A TROLL
Trolls make it personal and want to trigger your emotions.
10. UNDERSTAND THE DIFFERENCE BETWEEN AN
UPSET CUSTOMER AND A TROLL
Customers have concerns about specific problems with your
product or service.
Is the person talking about you or your product?
11. TIME HEALS (ALMOST) ALL WOUNDS
Bepatient. Trolls on social media will
loseinterest over time and simply fade
away.
12. NEVER TROLL A TROLL
Becareful not turn others in your social media community
against you by makinginappropriate comments to trolls.
Trollsaren't the only onesreading your comments.
13. JUST THE FACTS MA’AM
Social media trolls useextreme wordssuch as“never” instead of “rarely”.
Counter this by stating facts.
15. BE ACTIVE ON SOCIAL MEDIA
Set a good example. Treat others how
you want to be treated.
Don’t allow other members to be
trolled.
Publish rulesand guidelinesand
be sure to enforce them.
16. APOLOGIZE EVEN IF IT’S NOT YOUR FAULT
Sciencehasproven that saying
you’re sorry is very powerful.
Often asimple apologyis the best
way to deal with a troll, even if you
don’t feel you are in the wrong.