“The Largest Social Radio Network”<br />“Create Your Own Online Radio Show”<br />“Put Our Technology to Work Your Business”<br />BTR allowsanyone, anywhere the ability to host a live, internet talk radio shows, simply by using a telephone<br />
Web 2.0: Blogtalkradio (BTR)<br />Host: Obama/Brad Pitt/…./ Your Friends/You!<br />Online <br />Radio Show<br />Today, BlogTalkRadio has tens of thousands of hosts and millions of listenerstuning in and joining the conversation eachmonth.<br />
Case Study: <br />In March 2009: <br />To promote the DVD release of the hit film Twilight<br />Strategy: Viral marketing campaigns <br />(including Twitter, Facebook, and MySpace )<br /> “They developed a 90-minute special co-hosted by Amy Clark, one of the Elevenmoms hosts, and JoAnnKubasek, host of our popular Stardish Radio show”.<br />
Case Study: <br /><ul><li>214 web sites referred more than 38,000 visitors to the show page.
More than 27,000 listeners from around the world logged onto the live show, 5,000+ of which did so via some form of phone.
Among those callers was E! Online columnist Marc Malkin, who proceeded to interview Taylor live on-air.
More than 1,600 listeners posted comments on the show page.
As a result of Wal-Mart campaign, according to Supermarket News, Twilight DVD pre-orders are at record levels.
Additionally, hundreds of thousands more people worldwide have read about the special in more than 75 media outlets. </li></li></ul><li>Market Opportunity<br />Market Space >> <br />Social Communication Online <br />Advertising: Social Network US$ 1.17 Trillion <br />(AD: 2010 US$ 1.29 (F) , research from eMarketer firm]<br />Social Communication Online<br />Text and Photo<br />Voice<br />Video<br />
Marketing Strategies<br />Online Radio Broadcasting: SWOT <br />S: First Mover/Integration with <br /> Social Network Leader/Customer Brand<br />W: No Visual Communication/<br /> Limited Area (USA)<br />O: Social Network Era<br />T: Other Form of Web 2.0 Competitors<br />
Marketing Strategies<br />Online Radio Broadcasting: Positioning <br />Number of Visitors/Host<br />Feature and Application<br />
Marketing Strategies<br />Strategies:<br /><ul><li>Fairly Sharing the Revenues from Sponsors </li></ul>(Host and Blogtalkradio)<br /><ul><li>Link to Other Social Network </li></ul>(Skype, Facebook, Twitter)<br /><ul><li>Customer Brands/Branded Solution</li></li></ul><li>Competitive Environment<br />DIRECT COMPETITOR<br />