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Web 2.0 Analysis<br />E-Commerce   Group 2<br />
“The Largest Social Radio Network”<br />“Create Your Own Online Radio Show”<br />“Put Our Technology to Work Your Business...
Web 2.0: Blogtalkradio (BTR)<br />Host: Obama/Brad Pitt/…./ Your Friends/You!<br />Online <br />Radio Show<br />Today, Blo...
Technology  Platform<br />
Web Features<br />Show Features:<br /><ul><li>Create Your </li></ul>		Own Radio Show<br /><ul><li>Live Call-in Capabilities
Live show streaming </li></ul>		and Archive Downloads <br /><ul><li>SwitchboardOutdial
Toll-Free Dial-In for Hosts
Host Your Show </li></ul>		with Skype<br />(Free Skype-to-Skype)<br /><ul><li>Marketing Features:
Inclusion in Program Guide
Promotional Tools</li></ul>/Flash Player<br /><ul><li>Promotional </li></ul>		Widget Impression<br /><ul><li>Advertisements
Other Features:
Share BTR Link to Other Social Upload Podcasts as Episodes, Edit and Replace Episodes
iTunes One Click
Live Chat
Priority Support</li></li></ul><li>Web Features<br />Show Features:<br /><ul><li>Create Your </li></ul>		Own Radio Show<br...
Live show streaming </li></ul>		and Archive Downloads <br /><ul><li>SwitchboardOutdial
Toll-Free Dial-In for Hosts
Host Your Show </li></ul>		with Skype<br />(Free Skype-to-Skype)<br /><ul><li>Marketing Features:
Inclusion in Program Guide
Promotional Tools</li></ul>/Flash Player<br /><ul><li>Promotional </li></ul>		Widget Impression<br /><ul><li>Advertisements
Other Features:
Share BTR Link to Other Social Upload Podcasts as Episodes, Edit and Replace Episodes
iTunes One Click
Live Chat
Priority Support</li></li></ul><li>Web Features<br />
Value  Proposition<br /><ul><li>Alternatives  for     Niche  Market</li></ul> (Long-Tail Marketing)<br /><ul><li>Broadcast...
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Blogtalkradio Complete 13 01 2010

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Blogtalkradio Complete 13 01 2010

  1. 1. Web 2.0 Analysis<br />E-Commerce Group 2<br />
  2. 2. “The Largest Social Radio Network”<br />“Create Your Own Online Radio Show”<br />“Put Our Technology to Work Your Business”<br />BTR allowsanyone, anywhere the ability to host a live, internet talk radio shows, simply by using a telephone<br />
  3. 3. Web 2.0: Blogtalkradio (BTR)<br />Host: Obama/Brad Pitt/…./ Your Friends/You!<br />Online <br />Radio Show<br />Today, BlogTalkRadio has tens of thousands of hosts and millions of listenerstuning in and joining the conversation eachmonth.<br />
  4. 4. Technology Platform<br />
  5. 5. Web Features<br />Show Features:<br /><ul><li>Create Your </li></ul> Own Radio Show<br /><ul><li>Live Call-in Capabilities
  6. 6. Live show streaming </li></ul> and Archive Downloads <br /><ul><li>SwitchboardOutdial
  7. 7. Toll-Free Dial-In for Hosts
  8. 8. Host Your Show </li></ul> with Skype<br />(Free Skype-to-Skype)<br /><ul><li>Marketing Features:
  9. 9. Inclusion in Program Guide
  10. 10. Promotional Tools</li></ul>/Flash Player<br /><ul><li>Promotional </li></ul> Widget Impression<br /><ul><li>Advertisements
  11. 11. Other Features:
  12. 12. Share BTR Link to Other Social Upload Podcasts as Episodes, Edit and Replace Episodes
  13. 13. iTunes One Click
  14. 14. Live Chat
  15. 15. Priority Support</li></li></ul><li>Web Features<br />Show Features:<br /><ul><li>Create Your </li></ul> Own Radio Show<br /><ul><li>Live Call-in Capabilities
  16. 16. Live show streaming </li></ul> and Archive Downloads <br /><ul><li>SwitchboardOutdial
  17. 17. Toll-Free Dial-In for Hosts
  18. 18. Host Your Show </li></ul> with Skype<br />(Free Skype-to-Skype)<br /><ul><li>Marketing Features:
  19. 19. Inclusion in Program Guide
  20. 20. Promotional Tools</li></ul>/Flash Player<br /><ul><li>Promotional </li></ul> Widget Impression<br /><ul><li>Advertisements
  21. 21. Other Features:
  22. 22. Share BTR Link to Other Social Upload Podcasts as Episodes, Edit and Replace Episodes
  23. 23. iTunes One Click
  24. 24. Live Chat
  25. 25. Priority Support</li></li></ul><li>Web Features<br />
  26. 26. Value Proposition<br /><ul><li>Alternatives for Niche Market</li></ul> (Long-Tail Marketing)<br /><ul><li>Broadcasting Channel
  27. 27. Market Research</li></ul>LISTENER<br />HOST<br />SPONSOR<br /><ul><li>Customer Focus
  28. 28. Social Networking</li></li></ul><li>Revenue Model<br />Premium Service Fee<br />$39/Month: <br />Premium<br />$99/Month: <br />Premium Plus<br />Social<br /><ul><li>Active Hosts: 12,000+
  29. 29. Original Shows: 500,000+
  30. 30. Monthly New Shows: 25,000+ </li></li></ul><li>Revenue Model<br />Sponsor Fee <br />35%: <br />BTR &gt;&gt; advertiser and/or sponsor <br />50%: <br />Host &gt;&gt; advertiser and/or sponsor<br />Social<br />
  31. 31. Case Study: <br />In March 2009: <br />To promote the DVD release of the hit film Twilight<br />Strategy: Viral marketing campaigns <br />(including Twitter, Facebook, and MySpace )<br /> “They developed a 90-minute special co-hosted by Amy Clark, one of the Elevenmoms hosts, and JoAnnKubasek, host of our popular Stardish Radio show”.<br />
  32. 32. Case Study: <br /><ul><li>214 web sites referred more than 38,000 visitors to the show page.
  33. 33. More than 27,000 listeners from around the world logged onto the live show, 5,000+ of which did so via some form of phone.
  34. 34. Over 75,000 archive listens to date.
  35. 35. Among those callers was E! Online columnist Marc Malkin, who proceeded to interview Taylor live on-air.
  36. 36. More than 1,600 listeners posted comments on the show page.
  37. 37. As a result of Wal-Mart campaign, according to Supermarket News, Twilight DVD pre-orders are at record levels.
  38. 38. Additionally, hundreds of thousands more people worldwide have read about the special in more than 75 media outlets. </li></li></ul><li>Market Opportunity<br />Market Space &gt;&gt; <br />Social Communication Online <br />Advertising: Social Network US$ 1.17 Trillion <br />(AD: 2010 US$ 1.29 (F) , research from eMarketer firm]<br />Social Communication Online<br />Text and Photo<br />Voice<br />Video<br />
  39. 39. Market Opportunity<br />Realistic Market Opportunity&gt;&gt; <br />Online Radio Broadcasting<br />
  40. 40. Marketing Strategies<br />Online Radio Broadcasting: SWOT <br />S: First Mover/Integration with <br /> Social Network Leader/Customer Brand<br />W: No Visual Communication/<br /> Limited Area (USA)<br />O: Social Network Era<br />T: Other Form of Web 2.0 Competitors<br />
  41. 41. Marketing Strategies<br />Online Radio Broadcasting: Positioning <br />Number of Visitors/Host<br />Feature and Application<br />
  42. 42. Marketing Strategies<br />Strategies:<br /><ul><li>Fairly Sharing the Revenues from Sponsors </li></ul>(Host and Blogtalkradio)<br /><ul><li>Link to Other Social Network </li></ul>(Skype, Facebook, Twitter)<br /><ul><li>Customer Brands/Branded Solution</li></li></ul><li>Competitive Environment<br />DIRECT COMPETITOR<br />
  43. 43. Competitive Environment<br />
  44. 44. Competitive Environment<br />
  45. 45. Competitive Advantages<br /><ul><li> First Mover
  46. 46. Integration with leading social networks
  47. 47. Turn-Key Audio Broadcasting Solution</li></li></ul><li>Competitive Advantages<br /><ul><li>Customer Brands
  48. 48. Comprehensive Content Control (No FCC.)</li></li></ul><li>Organizational structure & management team<br />Telecommunication<br />Blog<br />2-way Interactive Online (Real Time)<br />
  49. 49. Organizational structure & management team<br />www.blogtalkradio.com/alanlevy<br />
  50. 50. Discussion & Suggestion<br />Declining Unique Visitor ? <br />
  51. 51. Discussion & Suggestion<br /><ul><li> Globalization with Local Advertising
  52. 52. Mobile Application
  53. 53. Marketing Research</li></li></ul><li>“Freedom of Speech <br />Meets <br />Social Networking”<br />

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