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Il gioco come elemento della comunicazione aziendale

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La potenza dei giochi nel contesto aziendale

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Il gioco come elemento della comunicazione aziendale

  1. 1. Il gioco come elemento di innovazione nella comunicazione aziendale Federico Fasce Game Designer
  2. 2. 30000 anni fa
  3. 3. Sicurezza ! Abilità
  4. 4. ! Sicurezza " Abilità
  5. 5. ! # Sicurezza " Abilità
  6. 6. Era glaciale = Crisi [fa un po’ freddo, vero?]
  7. 7. Cos’è un gioco? [ok, troviamo una definizione utile.]
  8. 8. “ Mondi provvisori entro il mondo ordinario destinati a compiere un’azione conchiusa in sé. – Johann Huizinga
  9. 9. “ Un gioco è uno spazio di possibilità. – Will Wright
  10. 10. O O X X X O O X X
  11. 11. Esplorando lo spazio delle possibilità...
  12. 12. ...si acquisiscono competenze.
  13. 13. E si risolvono problemi.
  14. 14. The ever-evolving user interface and communication tools that we are developing might impact the future of management in the real world. – Joi Ito
  15. 15. Che succede qui?
  16. 16. “ With games, learning is the drug. – Raph Koster
  17. 17. Flow (Mihaly Czikszentmihalyi)
  18. 18. ∞ Ansia Sfide Fl ow Noia 0 ∞ Competenze
  19. 19. Imparare = Cambiare comportamenti
  20. 20. Didget
  21. 21. “ We are the ones we've been waiting for. We are the change that we seek. – Barack Obama
  22. 22. “ Urgent Optimism and Super Empowered Powerful Individuals – Jane McGonigal
  23. 23. 80M MAU (monthly active users) Vi presento FarmVille.
  24. 24. Cioè come la popolazione di Shanghai (14M) + Istanbul (11M) + Sâo Paulo (11M) + Moscow (10M) + Beijing (10M) + Tokyo (9M) + New York (8M) + London (7M) = FarmVille (80M)
  25. 25. Il gioco più diffuso al mondo (sì, più dello strip poker) a Ad oggi, l’applicazione Facebook di maggior successo (Usata tanto quanto le applicazioni standard di Facebook)
  26. 26. Perché?
  27. 27. Beh, principalmente perché è un gioco. (no, seriamente)
  28. 28. I giochi fanno presa sulle persone. I giochi sociali ancora di più.
  29. 29. Elementi di gioco che fanno presa (o, perché diavolo FarmVille ha così tanto successo?)
  30. 30. Achievement Quando si raggiunge un obiettivo, si ottiene una ricompensa
  31. 31. Collezione Collezionare significa completare uno schema. Completare uno schema è un ottimo stimolo per il cervello.
  32. 32. Esposizione Quando hai tante conquiste da mostrare, puoi vantarti con gli amici.
  33. 33. Sfide Per i tedeschi, il piacere nello sconfiggere gli amici è la vera gioia. La chiamano schadenfreude.
  34. 34. Livelli La crescita è la molla che porta alla scoperta di cosa c’è dopo.
  35. 35. Storytelling E una storia aggiunge atmosfera ed emozioni.
  36. 36. “ The mechanic is the message. – Brenda Brathwaite
  37. 37. Ok, e in azienda?
  38. 38. Quale dei tre uomini delle caverne preferireste essere?
  39. 39. Create spazi di possibilità e di problem solving
  40. 40. 27% più veloci 33% più precisi
  41. 41. Favorite il flow più concentrazione, migliore produttività
  42. 42. Gestite il conflitto incentivando la collaborazione attraverso la competizione
  43. 43. Usate il feedback soprattutto quello sociale
  44. 44. Ottenete nuove metriche (basate sul feedback)
  45. 45. Coinvolgete i vostri clienti (aka l’advertising interattivo)
  46. 46. Questo è tutto. Ci sono domande?

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