Larong Pinoy Direct Marketing Promotions

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The Traditional Filipino Street Games (Larong Pinoy) is presented as potent direct marketing vehicle capable of driving livelihood and consumer sales. The games are still popular in city-districts, and captures the affection of grandparents, parent-adults and children.

Magna Kultura Foundation conducts Larong Pinoy Sports Clinics and Tournaments, which are great vehicles for connecting with Filipino families. Coinciding with the Larong Pinoy activities, the Foundation activates a livelihood program for local citizens and retail stores.

Corporate sponsors supporting the Larong Pinoy will create not only goodwill and build brand image, but potentially, deliver “day-after sales” in sales territories through direct marketing efforts tied with activities in district-neighborhoods.

Corporate citizens interested in partnering with Magna Kultura Foundation in advocating the Games in the Philippines may contact Tel. No. (632) 514-5868, or email: magnakultura@gmail.com

FOR MORE INFORMATION, CONTACT:
Dickie Aguado, Magna Kultura Foundation
Mobile Nos.: +63 917.899.0025 (Globe) or +63 922.899.0026 (Sun)
Direct Line No.: (632) 514-5868

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Larong Pinoy Direct Marketing Promotions

  1. 1. IS A GREAT EVENT VEHICLE THAT WILL TAKE PRODUCT-BRANDS IN COMMUNITIES WITH CONSUMER GOODWILL THAT WILL TRIGGER PRODUCT SALES AT RETAIL STORES. FROM CHILDREN TO PARENTS TO GRAND-PARENTS. Larong Pinoy can bring brand goodwill house-to-house, and enjoin consumers to be part of the program. It is a potent below-the-line promotions that can deliver day-after sales.
  2. 2. THERE WILL BE THREE (3) COMMUNITY ACTIVITIES THAT WILL BE VEHICLES FOR PRODUCT PROMOTIONS. THE SPORTS CLINICS. Kids and families will be invited to come to the event with gate entry stubs acquired from the product-selling promotions. THE STREET GAMES. Games will conducted in Barangays, with children using Larong Pinoy Game Stubs acquired from product purchases at stores. THE TOURNAMENTS. Inter-Barangay Tournaments will be held as culminating event. Barangay teams will be competing in mini-Olympics matches. Consumers raffle draws will be conducted with product labels as entry stubs. 1st : 2nd : 3rd : COMMUNITY ENGAGEMENT PLAN
  3. 3.  CLINIC GAME STUBS will be distributed along with leaflets & registration forms;  Local RETAIL STORES become conduits to all the fun promotions in target areas, for the youth market to purchase sponsor’s products in exchange for game stubs. Larong Pinoy promotions will be conducted in barangays for a period of FIVE (5) WEEKS to energize neighborhood participation. Larong Pinoy Game Stubs are distributed in retail outlets carrying the sponsor’s product- brands. Magna Kultura coordinators count the product inventory and give the commensurate number of stub.
  4. 4. COMMUNITY PROMOTION SCHEME The Larong Pinoy events are announced in Barangays. Residents join by obtaining Larong Pinoy Tickets for the Sports Clinics.  One ticket entitles one participant to join the Larong Pinoy Sports Clinic  Tickets can be obtained by completing five purchase stubs sari-sari stores.  Specified products may be tagged with points.  Consumers can submit their stubs at store outlets in exchange for tickets. MINIMUM PURCHASE OF SPONSOR’S PRODUCTS WILL BE SET TO OBTAIN GAME STUBS AND RAFFLE TICKETS GAIN PROOF-OF-PURCHASE SALES: FROM THE SPORTS CLINICS, TO STREET-MATCHES, TO THE WEEKLY COMMUNITY GAMES.
  5. 5. CONSUMER & TRADE PROMOTIONS TO TRIGGER PURCHASE OF SPONSOR’S PRODUCT MOVING PRODUCTS IN SALES TERRITORIES Magna Kultura will cover a 2-kilometer perimeter to engage Households and retail stores to promote product purchase. 2
  6. 6. The Larong Pinoy program will be a fun wellness activity that will engage children and parents in communities. The promotion of the games will be a combination of an advocacy for the revival of the heritage games, with the vital promotion fitness and wellness for a healthy citizenry.
  7. 7. The advent of information technology has ushered high-tech gadgets and computer games that has fascinated children and even adults. Computers and game gadgets are mostly played indoor, with less outdoor physical activity and bonding among neighborhood friends. Yet still, in many urban and rural areas, a great majority of Filipino children still find time to play outdoor indigenous games with their neighborhood friends, as most of them are still unable to own expensive high-tech gadgets.
  8. 8. Larong Pinoy’s popularity encompasses not only the youth, but adult and elderly generation as well. It’s a timeless cultural treasure. It promotes fun. It promotes culture. It instills patriotism. It is an activity that will bond children in communities. LARONG PINOY CAN BOND PEOPLE IN COMMUNITIES
  9. 9. Contrary to the notion that the Filipino Street Games are no longer played, as some perceives that it has vanished in Philippine society; in urban and rural areas, a great majority of children still play the games with their neighbourhood friends. This so because most of them are still unable to own expensive high-tech gadgets. http://en.wikipilipinas.org/index.php?title=Filipino_ Traditional_Games Games like Patintero, Tumbang Preso, Piko, Sipa, Trumpo, and many others, are very much alive and played daily in the neighbourhood.
  10. 10.  Training for children with ages 5 to 15 years old with instructions on game play mechanics and procedures for mini-games.  Sports Clinics with scientific drill exercises to train kids in proper posture & movements.
  11. 11. Magna Kultura is currently the chief proponent of Traditional Filipino Games in the Philippines, instrumental in reviving the games back in the mainstream of Philippine society. In Y2005, Magna Kultura organized the first ever school training for Larong Pinoy, with a systematic curriculum that teaches the playing mechanics and official tournament system for the games. The organization is recognized by the Department of Education, schools & academic circles, socio-civic organizations, as well as the Philippine media for being an authority in the advocacy of the Filipino games. Magna Kultura Foundation recognizes its role as a guardian for the preservation and restitution of the Games of our Heritage in Philippine society. Magna Kultura is an NGO conducting community development programs & CSR programs using arts and cultural activities as engagement vehicle.
  12. 12. LEGENDARY PROGRAMS THAT WERE ORIGINAL & NOW INSTITUTIONAL. SINCE THE 1990’S, THE PIONEERS OF MAGNA KULTURA HAVE BEEN CONDUCTING GRASSROOTS PROGRAMS FOR THE COUNTRY.  The MILO Summer Sports Clinics  The MILO B.E.S.T Basketball Tournaments  1998 June 12 Grand Centennial Parade (at the Luneta Grandstand and Roxas Boulevard)  The MILO Club  The Bear Brand Kite-Flying Festival  The Annual Milo Marathon
  13. 13. Magna Kultura Foundation is an education‐for‐development NGO implementing educational, cultural, and socio‐civic programs at the grassroots of society; supporting civic groups and organizations with social entrepreneurial skills and capabilities to improve the well‐being of citizens and communities. Magna Kultura conducts art‐based and cultural programs in communities, and building the capacity of local citizens to sustain the same projects. The Foundation engages communities to create advocates and build an ecosystem for transformation.
  14. 14. C O N T A C T DICKIE AGUADO, EXECUTIVE DIRECTOR Mobile Cellular Nos. 0917-8990025 (Globe) / 0922-8990026 (Sun) Telephone No. (632) 514-5868 Email Address: kulturapilipinas@gmail.com VISIT OUR INFORMATION SITES ON THE INTERNET MAGNA KULTURA INFORMATION PAGE : http://magnakulturafoundation.webs.com FILIPINO GAMES INFORMATION PAGE : http://kulturapilipinas.webs.com CHECK OUT MAGNA KULTURA AT THE WIKIPAGES WIKIPEDIA ON TRADITIONAL GAMES IN THE PHILIPPINES: http://en.wikipedia.org/wiki/Traditional_games_in_the_Philippines#Reference WIKIPILIPINAS ON FILIPINO TRADITIONAL GAMES http://en.wikipilipinas.org/index.php?title=Filipino_Traditional_Games FOR MORE INFORMATION CONTACT MAGNA KULTURA FOUNDATION

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