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Titan Case Study
Kuliza created a swank new makeover and
made the Titan E-store look fabulous
E-commerce has taken the wor...
2
 To generate more positive conversations about the store on social web
Challenge:
After analyzing the existing Titan E-...
side navigation was put in place. The web store which was earlier not equipped with
scientific design, now stood tall with...
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Case Study: How Titan received a swank make-over from Kuliza

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Learn how Kuliza successfully revamped the e-commerce store for Titan across all its nine brands with a five step scientific design approach to convert online site visitors to customers and give it an elegant new look.

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Case Study: How Titan received a swank make-over from Kuliza

  1. 1. Titan Case Study Kuliza created a swank new makeover and made the Titan E-store look fabulous E-commerce has taken the world by storm and the Indian audience of 250 million captivated beyond their imagination. In a fast paced industry like today, it is only but imperative for brands to be visible anytime, anywhere. Objective:  To convert more online visitors to customers  Generate revenue from visitors across devices – smartphones, tablets and desktops
  2. 2. 2  To generate more positive conversations about the store on social web Challenge: After analyzing the existing Titan E-store, we narrowed down to the following challenges:  The store needed to be mobile ready  The navigation had to be changed to make product discovery easier  The store needed a more urban look and contemporary designs Solution: To give the entire Titan webpage a brand new makeover, it was first integral that we started out with curated design process: Website Review: To get to the bottom of this challenge, we initially sought out to Google Analytics. Here, our first insight dug out than 60% of the site audience is youth aged 30-35. This called for a design that was not just creative, but a faster user trail to the payment gateway. Our second insight showed us that the traffic initiated not just from laptops, but other devices such as mobiles and tablets as well. Hence it was extremely integral that we keep our website all device friendly. Google Analytics also helped us understand that as a result of difficult navigation, users generally spent less than 10 seconds browsing the online store. Apart from Google Analytics, we also utilized Webengage feedback to understand the pain point’ right from the horse’s mouth. With this, we clearly understood that the key pain points rested on site navigation. The users clearly wanted an easy gate way to purchase check out while they seamlessly browsed through their favourite products. Benchmarking: The next step of the design process involved studying the best design practices across the globe. We carefully scrutinized top global sites and observed that the best of the digital world followed a clear two level hierarchy to purchase before entering the shopping cart. The Header Cart had a simple and neat design with interesting interactions. Brands and products were also categorized to ensure smooth purchase flow. Another important practice that most brands followed was a prominence for the brand. A flexible layout with relevant information is what we found to be the most common ingredient that we found to be the missing piece to the puzzle. Information Architecture: The existing online store seemed to have their creative checklist in place, but what appeared missing was the scientific addition. The flow on the site, the number of clicks before the user hit the cart and other integral call to action decisions. To tackle this, we studied the various personas visiting the page and divided them into selected categories depending on their engagement with the page. We further worked on solutions to improve each category’s interaction with the page to easy their purchase comfort with the brand. Wire Frame: A skeleton layout flow of the campaign was laid out keeping the different types of persona interactions with the online store in mind. We ensured that the designs were also made such that they are compatible with all devices. Visual Designs and UI development: The most important aspect of the design process, this step involved great effort in ensuring all challenges were addressed. Designs that were simple, but scientific to amaze took over the online mega Titan store. A hybrid menu with focus on brand as well as product categories with a sleek
  3. 3. side navigation was put in place. The web store which was earlier not equipped with scientific design, now stood tall with captivating, vibrant and inspiring designs to ensure that the page stands out. Tweaks were made to simplify the navigation and the general functionality of the online store. Results  User centric designs with urban look  Hybrid menu focused on brand and product features and categories  Sleek smart side navigation  Appropriate filters and sorting added  Build to be compatible on all devices  Trending and recommended products listed on homepage  New features including floating carts, recommended products, quick buy options and compare products added as a drop down feature to minimize pop ups before cart  Easy to navigate segregated product pages Kuliza helps brands embrace smart commerce solutions and create consumer-facing applications for a mobile ready world. Kuliza’s customers include Titan, Bosch, Urban Ladder, Myntra, Ford, Nisan, Best Buy, Hindu and more.

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