How travel brands are using social media for marketing                   August 2011                             1
8 social media strategies for travel brands     Social Media Strategy                             Social Dynamics  Social ...
Social Media Campaigns
Best job in the world                                       Queensland Tourism                                           ...
Visit Europe photo contest                                            European Travel                                    ...
Loyalty Campaigns
Jet Blue: Go Places app                                           Jet Blue is rewarding                                  ...
Tripadvisor: Star Reviewer                                       Tripadvisor has                                         ...
Social Games
Travel Channel: Kidnapped                                           A social game by                                     ...
Travel Blogs
Lonely Planet Blog                                        Lonely Planet‘s                                           Offic...
Southwest Airlines: Nuts About Southwest                                 Southwest Airlines                              ...
Advocacy Programs
British Airlines: Metrotwin                                    British Airlines’                                       ca...
Social Apps to connect
Tripadvisor: Cities I have visited                                    A social app to show                               ...
Airbnb: Social connections                                            Airbnb has a social                                ...
Crowdsourcing content
Travel DK: Reviews                                   Crowdsourced                                       reviews and ratin...
Travel Forums
Lonely Planet: Thorn Tree Forum                                               Lonely planet’s travel                     ...
Virgin Airlines: V-Flyer Forum                                   Virgin Airlines’ travel                                 ...
Indian travel brands using social media
Club Mahindra: Jiyo Life                                     Club Mahindra                                        campaig...
OkTataByeBye                                     Make My Trip’s                                      online travel       ...
Offisial Atyachar                                          Make My Trip’s travel                                         ...
About Kuliza
About KulizaKuliza is a social technology firm focused inhelping companies leverage social software,community platforms, m...
Our Offerings    ZaSocial                            ZaMobile                           ZaCloudBuild social platforms, too...
Engage your world with social technologies!                    Kuliza.com | sales@kuliza.com | @kuliza                    ...
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How travel brands are using social media for marketing

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A research presentation on the social media marketing methodologies being used by travel brands

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How travel brands are using social media for marketing

  1. 1. How travel brands are using social media for marketing August 2011 1
  2. 2. 8 social media strategies for travel brands Social Media Strategy Social Dynamics Social Media Campaigns Loyalty Campaigns User Generated Content Social Games Blog Conversations Advocacy Program Social Apps to connect Connections Crowdsourced content Community Travel Forum 2
  3. 3. Social Media Campaigns
  4. 4. Best job in the world  Queensland Tourism ran a campaign for the search of an island caretaker who would communicate his experiences to the world  The winning caretaker was decided through a social media contest  The campaign helped the brand generate buzz and conversations for thehttp://islandreefjob.com island 4
  5. 5. Visit Europe photo contest  European Travel Commision launched a photo contest on Facebook asking users to submit their morphed pictures at various travel locations  The campaign helped generate buzz and interest for various travel locationshttps://www.facebook.com/visiteurope?sk= app_128953167177144 5
  6. 6. Loyalty Campaigns
  7. 7. Jet Blue: Go Places app  Jet Blue is rewarding customers for checking-in at Jet Blue Terminals using Facebook Places  Customers unlock official badges and reward points for real rewards.  Helps the brand recognize it’s loyal customers and generate viral buzz on networkshttp://www.facebook.com/JetBlue?sk=app_ 172907589409924 7
  8. 8. Tripadvisor: Star Reviewer  Tripadvisor has launched a campaign to recognize its most loyal reviewers and community members  Helps the brand express recognition to its reviewers and loyal fanshttp://www.tripadvisor.com/TAOffer- a_wid.TopReviewersLander 8
  9. 9. Social Games
  10. 10. Travel Channel: Kidnapped  A social game by travel channel  Helps consumers learn about interesting places around the worldhttp://apps.facebook.com/kidnapped/home 10
  11. 11. Travel Blogs
  12. 12. Lonely Planet Blog  Lonely Planet‘s Official Blog  Showcases travel destination, tips and stories  Shares brand’s passion for travel with the readershttp://www.lonelyplanet.com/lpblogs/ 12
  13. 13. Southwest Airlines: Nuts About Southwest  Southwest Airlines Official Blog  Communicates to the traveller community how Southwest Airlines can make their travel experience betterhttp://www.blogsouthwest.com/ 13
  14. 14. Advocacy Programs
  15. 15. British Airlines: Metrotwin  British Airlines’ campaign to promote tourism between London and New York  Provides expert recommendation for the best places in the two citieshttp://www.metrotwin.com/ 15
  16. 16. Social Apps to connect
  17. 17. Tripadvisor: Cities I have visited  A social app to show where your friends have been across the globe  Provides a social connect to get recommendations from friendshttp://www.tripadvisor.com 17
  18. 18. Airbnb: Social connections  Airbnb has a social application that shows the people in your network (friends or friends of friends) who have places to rent for travelhttp://www.airbnb.com/search?connected=t rue&new_search=true 18
  19. 19. Crowdsourcing content
  20. 20. Travel DK: Reviews  Crowdsourced reviews and ratings on the website  Helps visitors get the best information from the community’s collective intelligencehttp://www.traveldk.com 20
  21. 21. Travel Forums
  22. 22. Lonely Planet: Thorn Tree Forum  Lonely planet’s travel forum  Helps the brand participate and support their consumers in their travel researchhttp://www.lonelyplanet.com/thorntree/index .jspa 22
  23. 23. Virgin Airlines: V-Flyer Forum  Virgin Airlines’ travel forum  Helps the brand participate and support their consumers in their travel research and informationhttp://v-flyer.com/forum 23
  24. 24. Indian travel brands using social media
  25. 25. Club Mahindra: Jiyo Life  Club Mahindra campaign to motivate people to get more from life  Energizes consumers to travel for leisure and funhttp://www.jiyolife.com/ 25
  26. 26. OkTataByeBye  Make My Trip’s online travel communityhttp://oktatabyebye.com 26
  27. 27. Offisial Atyachar  Make My Trip’s travel campaign to motivate corporate workers to find breakaways from workhttp://www.offisialatyachaar.com/ 27
  28. 28. About Kuliza
  29. 29. About KulizaKuliza is a social technology firm focused inhelping companies leverage social software,community platforms, mobile and cloudcomputing for improving businessperformance, communication and customerengagement.
  30. 30. Our Offerings ZaSocial ZaMobile ZaCloudBuild social platforms, tools and Build mobile apps for next Ensure a hassle freesoftware. Kuliza’s ZaSocial generation devices. ZaMobile infrastructure to sustain yourservices helps across the full services helps you changing needs:range of social product conceptualize, design, develop, Cloud system health checksdevelopment from planning to distribute and manage your Cloud architecture designdesign, development and apps. consultinghosting. Our focus areas are: Focus areas: Cloud migration and  Online communities  iOS management Social commerce Android OS  Bespoke app development Social CRM Blackberry OS on AWS and GAE Social Apps
  31. 31. Engage your world with social technologies! Kuliza.com | sales@kuliza.com | @kuliza 31

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