Kidnap Facebook Game The game challenges users to kidnap their friends to their favorite interna/onal hideout city Provides variety of "methods" such as "Eight ball in the Sock" or "Faulty Human Slingshot User have to answer a trivia ques/on related to that city to escape from the hideout city Players earn points for answering ques/ons correctly, and advance levels; gain access to new methods on successfully comple/ons of kidnaps In the process of playing the game the player learns more about various loca/on. This approach could be very useful for travel portals to create Source: hTp://www.facebook.com/travelchannelkidnap awareness about their content
Snooth’s Wine Rack Snooth, the world’s largest wine site added a social layer called Wine Rack to its site, encouraging users to beTer discover and learn about new wine Wine Rack uses game mechanics to encourage users to discover and taste more wines, providing incen/ves through rewards to share their wine experience and knowledge The game helps with increasing customers wine comprehension and knowledge about Snooths oﬀerings Source: hTp://www.snooth.com/wine‐rack/
Jimmy Choo Trainer Hunt Real /me treasure hunt in London powered by loca/on service foursquare The jimmy choo trainers were checked‐in to diﬀerent loca/ons for short dura/ons Par/cipants had to follow the campaign to track trainer loca/ons If par/cipants arrived to a checked‐in loca/on while the trainers were there, they would be rewarded with a trainer of choice Campaign employed appointment Source: hTp://www.facebook.com/CatchAChoo game dynamic to drive customer engagement around their trainers
Make Your Way to Rio – Gamifying a Sweepstake Chiquita partnered with 20th Century Fox and the movie Rio, to game like sweepstake called “Make Your Way To Rio” Bunchballs Nitro placorm was used to power the gamiﬁca/on of the Chiquita/Rio promo/onal Web site Par/cipants would have to complete certain tasks—like watching a movie trailer, coloring pages, twee/ng or pos/ng to Facebook about the movie The campaign also had an amazing game where the player helped Blu, an Source: hTp://www.chiquitabananas.com/rio/ endangered Macaw, get closer to his index‐make‐your‐way‐rio‐sweepstakes‐2011.aspx ﬁnal des/na/on in Rio de Janeiro, to meet his female counterpart Jewel Prizes included ringtones, music from the movie, Chiquita bananas, an Xbox and a grand‐prize trip to Rio de Janeiro courtesy of American Airlines.
Virgin America – Frequent Flyer Check‐ins Virgin America is using Topguest’s perks placorm and the "appointment" game dynamic to oﬀer customers frequent ﬂyer points in exchange for their check‐ins Virgin Americas guest frequent ﬂyers can check‐in to a designated Virgin America loca/on – such as the airlines home base at San Francisco Interna/onal Airport, and the Topguest applica/on will no/fy them in real /me that theyve received elevate points as a reward Virgin America guests can earn an addi/onal 25 Elevate points per check‐ in and total poten/al of 50 extra points Source: hTp://www.virgin‐atlan/c.com/en/us/ per ﬂight , hence providing frequent corporateandtrade/backstage/travellingwithus/ ﬂyers with a compelling way to earn frequenclyerprogram.jsp real world rewards for virtual check‐ins
Experts Exchange – Gamifying Support Experts Exchange is a online community dedicated to providing beTer IT assistance to the world using game dynamics Users post ques/ons and assign points to their queries. The site encourages technology experts to answer the queries and earn the allocated points The placorm has a leader‐board to showcase experts and a progression system which allows people to become Source: hTp://www.experts‐exchange.com/ experts for diﬀerent topics and eventually get added to the hall of fame The placorm uses badges, and avatars to recognize exper/se on the site, which in turn can help them get freelance assignments
GoSmithsonian Trek The tour of the 9 Smithsonian museums is arranged as a trek game Quest involves answering 70 ques/ons the answers to which are available in the museums Time based challenge quests are periodically organized There are rewards like free iPad, etc Game helps engage the par/cipants while touring the museum and get more value for the experience Source: hTp://www.gosmithsonian.com/scvngr/?device=other&c=y
Work & Pensions Department ‐ Idea Street Objec/ve of the system was to mo/vate civil servants and create an innova/ve cultural The system used game mechanics to aid the growth and support of new ideas Idea Street employed a point system to incen/vize employees to deﬁne and curate ideas; virtual currency was used as a reward Par/cipants were encourage to invest in an idea by buying shares which they could trade on a virtual stock market Source: hTp://www.gartner.com/DisplayDocument?id=1476216 The winner worked in a remote district oﬃce and was rewarded by a leTer from the Secretary of State for Work and Pensions invi/ng him come and work in the central oﬃce
Rypple – Gamifying Feedback Rypple is a social performance placorm aimed at making a beTer workplace It uses elements of feedback from the game world to provide a innova/ve way for businesses to provide con/nuous, ac/onable feedback, coaching, and recogni/on to their teams The system allows teams to deﬁne goals and individual tasks. The interface has visual cues like games which indicate progress on a more real /me basis and hence provide the same Source: hTp://rypple.com/ instant and constant gra/ﬁca/ons games provide while playing It also allows users to privately or publicly thank someone for their assistance. We have seen from social games that such social recogni/on can act as a major incen/ve
About Kuliza Kuliza is a social technology ﬁrm focused in helping companies leverage social so4ware, community pla8orms, mobile and cloud compu;ng for improving business performance, communica/on and customer engagement.
Our oﬀerings ZaSocial ZaMobile ZaCloudKuliza oﬀers solu/ons for Kuliza oﬀers solu/on to design, Kuliza oﬀers cloud services to designing and building social build and distribute mobile apps ensure a hassle free infrastructure sotware and community for iOS, Android and Blackberry. to sustain your changing needs. placorms. Our focus areas are: Our focus areas are: Our focus areas are: Online communi/es Mobile CRM Cloud consul/ng acebook Apps F obile loyalty programs M loud h migra/on and C ocial Commerce S obile Transi/on M management ocial CRM S
Our Capabili/es Plan Build Manage Strategy Design Engineering Infrastructure Interaction Drupal, Joomla, eb app hosting W ocial Strategy S design WordpressRoadmap Mobile / FB app Visual Design Magento, Uberkart hosting ocial Software SDesign esign Research Java, php, Ruby, D Drupal, Joomla Wordpress hosting enior management S esign D iOS, Andriod,workshops Prototyping Blackberry Magento Hosting (html, css, js) development ntegration with I Facebook, LinkedIn and Twitter APIs
Partners Community DigiWhirl: network of experienced community managers UXD Apparatus Media: Leading bou/que UXD and brand design ﬁrm Technology Beevolve: Listening placorm partners for customer engagement command centre Oblong: pioneers in gesture compu/ng with tools to transform methods of engagement MobStac: mobile enterprise ready publishing placorm that help companies deliver a delighcul mobile experience to their customers
Achievements Ranked all India 10 and Asia Pacific 89 amongthe fastest growing technology companies byDelloitteRanked all India 3 and Asia Pacific 23 amongthe fastest growing technology companies byDeloitteRecognized among the top 10 emerging Indiancompanies across all sectors for the year 2010by NASSCOM
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