PRESENTATION                           OF                    CONSUMER BEHAVIORSubmitted to:                           Subm...
OUR STALL: BREAK THE GLASS WALL
MARKET RESEARCHFollowing techniques were adopted forthe qualitative research:Focus groupWord association
INTERACTION WITH THE WHOLESALERS   Interaction with wholesaler of gifts(pens)   Pens purchased at cost price of Rs.2 M.R...
PROMOTIONS   Posters
CONTD..   Facebook
CONTD…   Pamphlets           In This Week Of Friendship We PCTEians Cordially Invites You To                    Come & Jo...
CONTD.. Announcements in classes and banquet hall. Videos Trophy for the winners of Interclass competition.
   Resources spent   Rs.50 for printouts.   Selection of the channels Large number of people could be tapped through F...
FINAL DAY   Price agreed: Rs.20   No discounts offered.   Profits: Rs.2640 Consumer      insights
CONSUMER INSIGHTS
PROBLEMS ENCOUNTERED WHICH NEEDEDCONSIDERATION FOR BETTER SERVICE.   Wrong location.   Problem in role adaptation accord...
THANK YOU
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Cb stall

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Cb stall

  1. 1. PRESENTATION OF CONSUMER BEHAVIORSubmitted to: Submitted by:Ms. Harpreet Kang Simranpreet Poonam Khurana Jasveen Kaur Amit Kuldhir Chauhan Abhishek Vashisht
  2. 2. OUR STALL: BREAK THE GLASS WALL
  3. 3. MARKET RESEARCHFollowing techniques were adopted forthe qualitative research:Focus groupWord association
  4. 4. INTERACTION WITH THE WHOLESALERS Interaction with wholesaler of gifts(pens) Pens purchased at cost price of Rs.2 M.R.P. of which was Rs.10.o Interaction with the wholesaler of trophy. Purchased at a price of Rs.50
  5. 5. PROMOTIONS Posters
  6. 6. CONTD.. Facebook
  7. 7. CONTD… Pamphlets In This Week Of Friendship We PCTEians Cordially Invites You To Come & Join Us With Your Friends In Our Event (A Game Stall: To Win Exciting Prizes & have Loads of Fun) Bring As Many Friends You Can: “Kyunki Har Ek Friend Jaruri Hota Hai”. Looking Forward For Your Presence…. on 8th August 2012 in Banquet Hall, Campus- 2 of PCTE Group of Institutes. Timings: 11:00am- 3:00pm (Organizers: Poonam, Jasveen, Simran, Abhishek, Amit & Kuldhir)
  8. 8. CONTD.. Announcements in classes and banquet hall. Videos Trophy for the winners of Interclass competition.
  9. 9.  Resources spent Rs.50 for printouts. Selection of the channels Large number of people could be tapped through Facebook with no cost involved. Posters attract attention and have low cost. Trophy for the winners would enhance participation.
  10. 10. FINAL DAY Price agreed: Rs.20 No discounts offered. Profits: Rs.2640 Consumer insights
  11. 11. CONSUMER INSIGHTS
  12. 12. PROBLEMS ENCOUNTERED WHICH NEEDEDCONSIDERATION FOR BETTER SERVICE. Wrong location. Problem in role adaptation according to the circumstances. Could have provided quick services with more number of glasses. Improper glass size or lack of pre-testing.
  13. 13. THANK YOU

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