MARKET RESEARCHFollowing techniques were adopted forthe qualitative research:Focus groupWord association
INTERACTION WITH THE WHOLESALERS Interaction with wholesaler of gifts(pens) Pens purchased at cost price of Rs.2 M.R.P. of which was Rs.10.o Interaction with the wholesaler of trophy. Purchased at a price of Rs.50
CONTD… Pamphlets In This Week Of Friendship We PCTEians Cordially Invites You To Come & Join Us With Your Friends In Our Event (A Game Stall: To Win Exciting Prizes & have Loads of Fun) Bring As Many Friends You Can: “Kyunki Har Ek Friend Jaruri Hota Hai”. Looking Forward For Your Presence…. on 8th August 2012 in Banquet Hall, Campus- 2 of PCTE Group of Institutes. Timings: 11:00am- 3:00pm (Organizers: Poonam, Jasveen, Simran, Abhishek, Amit & Kuldhir)
CONTD.. Announcements in classes and banquet hall. Videos Trophy for the winners of Interclass competition.
Resources spent Rs.50 for printouts. Selection of the channels Large number of people could be tapped through Facebook with no cost involved. Posters attract attention and have low cost. Trophy for the winners would enhance participation.
FINAL DAY Price agreed: Rs.20 No discounts offered. Profits: Rs.2640 Consumer insights
PROBLEMS ENCOUNTERED WHICH NEEDEDCONSIDERATION FOR BETTER SERVICE. Wrong location. Problem in role adaptation according to the circumstances. Could have provided quick services with more number of glasses. Improper glass size or lack of pre-testing.