Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Design the Right thing ... and then Design things Right - UXSEA Summit 2019

1,829 views

Published on

This is the presentation deck from UX Conference session by Victor Ong of Bain and Company as a part of UXSEA Summit 2019 in Singapore. UXSEA Summit 2019 was held from 18th to 20th November, 2019. For more information about UXSEA Society, visit https://uxsea.org/

The copyright of this material is with those who created this presentation material. Please take permissions from the authors if you are in doubt about copyright infringement.

Published in: Design
  • Login to see the comments

  • Be the first to like this

Design the Right thing ... and then Design things Right - UXSEA Summit 2019

  1. 1. I’m VictorHi!
  2. 2. Market Trends Consumer Behavior Stiffer Competition Social Influence From To Online marketing and digital advertising Designing digital solutions, products and services
  3. 3. UX is about making things pretty...
  4. 4. STRUCTURE SCOPE STRATEGY SKELETON SURFACE • Interaction design • Information architecture • Wireframes • Functional specs • Content requirements • User needs & research • Objectives • Interface and navigation • Content • Visual design • Micro-interactions
  5. 5. DESIGNER/ DETECTIVE
  6. 6. Identify needs and empathize with users’ problems. Bloodhound RIGHT MINDSET; RIGHT SKILLS
  7. 7. The Bloodhound Approach ● Ethnographic field studies ● Observations ● Contextual inquiry ● 1-to-1 interviews ● Surveys ● Shadowing ● Eye tracking ● Customer feedback ● A/B testing ● Email surveys ● Focus groups ● Diary studies
  8. 8. Identify needs and empathize with users’ problems. Bloodhound RIGHT MINDSET; RIGHT SKILLS Tingle in the presence of weak signals and to draw trend insights. 6th Sense
  9. 9. Exercising Your 6th Sense Identify the weak signals in trends that have a 50% chance of growing into something bigger. Droplet Experiment to determine how the trend can be applied and what its socio-economic impact might be. Ripple When a trend becomes mainstream, it is no longer at an innovation stage: it is at an optimization stage. Wave
  10. 10. Identify needs and empathize with users’ problems. Bloodhound RIGHT MINDSET; RIGHT SKILLS Tingle in the presence of weak signals and to draw trend insights. 6th Sense Juggle both sides, researcher and designer, so you can know when things are just right—when enough is enough. Mutant Powers
  11. 11. Primary research insights Secondary research Research synthesis Business alignment Driving the strategy and vision Mutant Power Designer
  12. 12. Identify needs and empathize with users’ problems. Bloodhound RIGHT MINDSET; RIGHT SKILLS Tingle in the presence of weak signals and to draw trend insights. 6th Sense Be comfortable with the unknown and synthesize insights to create the path forward/strategy. Uncharted Space Juggle both sides, researcher and designer, so you can know when things are just right—when enough is enough. Mutant Powers
  13. 13. Working with the Constraints of the Uncharted Space How much time is enough? The more time you have, the more insights and data you can find and synthesize. Time How much funding is enough for a sufficient amount of research? Money What is considered enough gathered information? When to stop? Information
  14. 14. Don’t Know Do Know Could Be Should Be Designing the Right Thing Designing Things Right Phase Discover Define Develop Deliver ACTIVITY RESEARCH SYNTHESIZE IDEATION IMPLEMENTATION Question, challenge, client brief Unstructured research findings Scoped brief, HMW question Ideas, hypothetical answers Answer, product, solution Reference: Dan Nessler: Revamped Double Diamond
  15. 15. Let’s check out the various DD application.
  16. 16. Two Goals; Two Outcomes Doing the Right Thing Doing Things Right Experience Strategy Experience Design

×