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Growing Ecommerce Revenue with Google Ads in a Declining Economy

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BrightonSEO 2019 (September): Pinar Ünsal shares how she managed to grow ecommerce revenues in a declining economy, via Google Ads. With her 15 tips, she gives away her secrets on how you can grow your business, too.

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Growing Ecommerce Revenue with Google Ads in a Declining Economy

  1. 1. @kubixpinki #brightonSEO Growing Ecommerce Revenue with Google Ads in a Declining Economy Pınar Ünsal // Kubix Digital SLIDESHARE.NET/KUBIXDIGITAL @KUBIXPINKI
  2. 2. @kubixpinki #brightonSEO Agency In Crisis
  3. 3. @kubixpinki #brightonSEO Country In Crisis
  4. 4. @kubixpinki #brightonSEO
  5. 5. @kubixpinki #brightonSEO — Wonder Woman “A deal is a promise and a promise is unbreakable.”
  6. 6. @kubixpinki #brightonSEO How Did We Grow Our Clients Revenues? Plan Your Search Engine Marketing Campaigns Wisely
  7. 7. @kubixpinki #brightonSEO Here Are Our Top 15 Tips
  8. 8. @kubixpinki #brightonSEO 1. Change Your Attribution Model...
  9. 9. @kubixpinki #brightonSEO ...Because Digital Marketing Has Become More Complex 90% 38%
  10. 10. @kubixpinki #brightonSEO
  11. 11. @kubixpinki #brightonSEO 2. Think About Changing Your Campaign Structure Separated Broad Match & Exact Match Keywords into separate CAMPAIGNS
  12. 12. @kubixpinki #brightonSEO 300+ active Campaigns 2.100+ active Ad Groups
  13. 13. @kubixpinki #brightonSEO 3. Run A Smart Shopping Campaign Running A Smart Shopping Campaign Increased Mavi's Revenue by 175% in Just One Month December 2018
  14. 14. @kubixpinki #brightonSEO 3. Run A Smart Shopping Campaign
  15. 15. @kubixpinki #brightonSEO 3. Run A Smart Shopping Campaign Google Shopping Title Recommended Structure
  16. 16. @kubixpinki #brightonSEO 3. Run A Smart Shopping Campaign
  17. 17. @kubixpinki #brightonSEO 4. Try More Sophisticated Audience Targeting
  18. 18. @kubixpinki #brightonSEO 5. Track Store Visit Conversions
  19. 19. @kubixpinki #brightonSEO Because …
  20. 20. @kubixpinki #brightonSEO 6. Understand Your Clients Omnichannel ROAS
  21. 21. @kubixpinki #brightonSEO 7. If You Can Measure Store Sales Direct
  22. 22. @kubixpinki #brightonSEO 8. Have An Omnichannel Agenda
  23. 23. @kubixpinki #brightonSEO 9. Optimize Your Brand Search Campaigns Check if you really use all relevant brand keywords → Search Terms report weekly
  24. 24. @kubixpinki #brightonSEO 10. Look for Keywords That Never Converted Do you really need to keep all of your keywords?
  25. 25. @kubixpinki #brightonSEO 11. Try tCPA Bidding With These Pro Tips
  26. 26. @kubixpinki #brightonSEO 12. Customize Ads - Use Countdown Ads They Work Best For Sales & Free Shipping
  27. 27. @kubixpinki #brightonSEO 12. Customize Ads - Responsive Search Ads In Action Add min 10 Headlines & 3 Descriptions
  28. 28. @kubixpinki #brightonSEO 13. Use Scripts & Automated Rules
  29. 29. @kubixpinki #brightonSEO 14. Use All Ad Extensions Possible Structured Snippet Extensions
  30. 30. @kubixpinki #brightonSEO 14. Use All Ad Extensions Possible Price & Promotion Extensions
  31. 31. @kubixpinki #brightonSEO 14. Use All Ad Extensions Possible Merchant Promotion Extensions
  32. 32. @kubixpinki #brightonSEO 15. Stay Up To Date With Betas September 2019
  33. 33. @kubixpinki #brightonSEO Results: Boom Boom Bang!
  34. 34. @kubixpinki #brightonSEO Bonus
  35. 35. @kubixpinki #brightonSEO Best Small Integrated Search Agency - Yeah!
  36. 36. @kubixpinki #brightonSEO “I will fight for those who cannot fight for themselves.” — Wonder Woman
  37. 37. @kubixpinki #brightonSEO Can You Spot The Mistake?
  38. 38. @kubixpinki #brightonSEO Can You Spot The Mistake? The MOST Innovative Summit of the Year !
  39. 39. @kubixpinki #brightonSEO

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