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How RTB vs Programmatic Transformers Digital Out of Home Advertising


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Experience the power of real-time cloud-based infrastructure unlocking the value of supply & demand at scale. Our transparent open marketplace connects buyers and seller audiences together in a dynamic, data-driven programmatic environment.

Flexible end to end marketplace.
Everything supply and demand partners need to trade efficiently & effectively. You choose based on your needs and workflow. From ad-serving, self-serve or managed accounts. To trading through your preferred dashboard, DSP or SSP. We enable everyone to connect into the marketplace... Their way.

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How RTB vs Programmatic Transformers Digital Out of Home Advertising

  1. 1. How Digital Out-Of-Home works. DOOH Owner A DOOH Owner B DOOH Owner C CMS CMS CMS
  2. 2. How Programmatic DOOH works today. Media Buyer (Manual Buy & Send Creative) DSP (Manual Buy & Send Creative) SSP (Manual Buy & Send Creative) DOOH Owner A (Manually Place Ad Down to Screen) Programmatic DOOH DOOH Owner B (Manually Place Ad Down to Screen) Programmatic DOOH DOOH Owner C (Manually Place Ad Down to Screen) Programmatic DOOH ONE DAY ONE WEEK ONE MONTH EVERY HOUR Programmanual:
  3. 3. How our open RTB DOOH works. Media BuyerAgency DSP DOOH Owner A DOOH Owner B DOOH Owner C DEVICE ID Eyeballs Proof-Of-Play (POP) NOT Impressions - Omni-Channel - Higher CPM’s - Retargeting - Higher Fill Rates - Campaign Scalability
  4. 4. Benefits & Features of RTB DOOH SCREENS 500K AUDIENCE PARTICIPANTS 2.5M Dynamic pricing Real-time bidding enabled marketplace for buyers & sellers. Maximize Inventory Unlock inventory value and increase fill rates & CPM’s. Multivariant Targeting Utilize a vast variety of hyperlocal GEO targeting - including specific addresses and venues, Access Efficiency Advertise on 1,000’s of targeted DOOH devices within minutes. Audience Insights Know your audience with audience attribution analysis. Audience Analytics Real-time audience attribution gives you true transparent analytics on your ad units and the audience your reaching and retargeting. Full Transparency Detailed information on each device including address, screen type, ad type. Every time your creative is displayed it’s verified using our proprietary Proof-of-Play (POP) technology. Omni-Channel Marketers now have the abiliy to reach, and retarget thier audiences across all digital channels in real-time. Our KAI verifies that every device and impression is legitimate. Access your audience across an ecosystem of screens on an integrated end to end platform. Reach your audience with the right targeted message throughout the day.
  5. 5. Thank you! Chris Andrews 800.409.9456 @Kubient CONTACT