The branding of cities

539 views

Published on

Published in: Education, Business, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
539
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The branding of cities

  1. 1. THE BRANDING OF CITIES Churkina Ksenia Group A1
  2. 2. What motivated peopleto come in this city and not another?
  3. 3. THE BRANDING OF CITIES INCLUDES: the impression made by a city, its contribution to world progress; beauty and a district climate; economic and educational potential, rhythm of life or quantity of fascinating classes which can be in this city; favorable conditions for rest and tourism; the general safety and friendliness of inhabitants.
  4. 4.  A brand — clear, compelling and unique — is the foundation that helps to make a place desirable as a business location, visitor destination or a place to call home.
  5. 5. o Sightseeing and historical attractions;o Food and restaurants;o Good shopping
  6. 6. RESULTS OF SAFFRON CONSULTANT’S RESEARCHINGCities Asset Ass Brand Brand Utilizatio Utilizatio score et strength rank n n rank score rankAmsterdam, Neth. 83 5 96 3 115% 3Athens, Greece 73 10 80 10 110% 8Barcelona, Spain 86 3 96 3 112% 4Berlin, Germany 70 16 96 3 137% 1London, UK 88 2 97 2 110% 8Paris, France 89 1 99 1 111% 7Prague,Czech 72 11 83 8 115% 3RepublicStockholm, Sweden 72 11 85 7 118% 2
  7. 7. I Love New York is both a logo and a song that arethe basis of an advertising campaign have been usedsince the mid-1970s to promote tourism in New YorkCity
  8. 8. THIS POSITIONING OF A CITY ASSUMES AS A CARD I AMSTERDAMFOR TOURISTS WHICH GIVES VARIOUS PRIVILEGES FOR A PARKING,VISITING OF MUSEUMS, RESTAURANTS AND SO ON.
  9. 9. Paris - an ideal example of how sights influence citybranding. The city has been named bysmart, charming, fashionable, associated with spirits andnames Chanel and Dior.

×