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How the Sharing Economy is a more Sustainable Economy

This presentation was developed for Connecting Environmental Professionals, Toronto event, August 18, 2015.

The user research cited in this presentation comes from my Major Research Project on Circular Economy transition.

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How the Sharing Economy is a more Sustainable Economy

  1. 1. The New Economy How the Sharing Economy is a More Sustainable Economy 1 Ksenia Benifand, |/ |Des ksenia@aeonstrategies. com 416.434.6674 Twitter: @KBenifand I 1 August 18, 2015
  2. 2. Signals of Change ------------ -~, I Shifting Values - Economic Instability - Shift in Trust - Enabling Technologies I Environmental Concerns
  3. 3. New Economies K. _ _. ‘ ‘ ‘air ll ’f){7l"&, LIL4,"L_L4L Expenence/ On— demand Economy Shanng Economy Economy Circular Economy
  4. 4. Peer—to-Peer Company Run ’; >,- f Long & McQuadE : j.-““A~ O I all '» R°“‘R8,%'éal a4/ I ‘ MOUNTAIN _ I EQUIPMENT 5. 5:1 c-~ . "7 . ..a - ; :~. r;a. ;:e: .. aa»: ~;. r.. z:= c.. ;; A Co Op
  5. 5. User Items Shared Cars Tools Books/ DVDs/ C Ds Clothes Food Kitchen Appliances Sports gear Furniture Costumes
  6. 6. What's driving users to share’? Saving money : E- Convenience - Trying something new '4‘ E- Reducing hassles of purchasing new product 5- Living in a small space 5 - Reducing waste and for environmental I responsibility E -- Being part of community I
  7. 7. ACCESSIBILITY ”There is a lack of options in ”my” neighbourhood, it’ s inconvenient to get to and there is no access”. ”My friends don't participate, so I don't participate. ” ’’I don't want to be labeled cheap. ” PERSONAL BELIEFS ”Renting/ borrowing/ leasing is like throwing away money. ” ” It's not hygienic. ” SOCIAL NORM E
  8. 8. H I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I II Reduce environmental and waste impact Return Reverse . effects of economic . benefits erF)d' ng social trust
  9. 9. RRRRRRRRRRRR reuse, repair, Iand rental sectors annual gross sales 1 people employed (1%) / I 8, tons CO2 savings II: taking 88,000 cars off the roaol/ year)
  10. 10. My Proposal for Next Steps ------------ -I - Business Case Development - Product Design for Sharing 8 Repairing - Building a Sharing Economy Ecosystem - Updating Regulatory Frameworks - Normalizing Sharing Culture I _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _J
  11. 11. Thank You! Irsi BeIrIli': ;II‘II: :I L1: ~‘i'I"JI. EIQt‘. ' . »II-; L~I*I'I*Ia‘I"_IL: I.= I‘ 9 do I‘ I‘ “ll. Al ‘I I': "l. —1§ifI! I.f1I‘? ‘:I7‘"AIv T“III. III: ‘I; Ir: (g2II*: EI? lI‘III€lI‘lIfII
  • LarsLing2000

    Nov. 1, 2015
  • josanku

    Oct. 23, 2015

This presentation was developed for Connecting Environmental Professionals, Toronto event, August 18, 2015. The user research cited in this presentation comes from my Major Research Project on Circular Economy transition.

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