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KiloBytes Online Marketing!!


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KiloBytes Technologies,

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KiloBytes Online Marketing!!

  1. 1. Phone: +91 9773144125/9773910230 WWW.KILOBYTES.IN SOCIAL MEDIA FOR REAL ESTATE
  2. 2. KiloBytes Technologies The New Wave of Technology  KiloBytes Technologies registered as Infinitum Digital Pvt. Ltd.  Started in 2011 with a vision, “Make the world more Digitized than ever”  KiloBytes team has experts who work closely with Google certified professionals to deliver the right mix of Website Development and Online Marketing through our products.  Our products and solutions  Online Marketing (SEM) on Google and Bing  Search Engine Optimization  Social Media Optimization
  3. 3. WHAT IS SEARCH ENGINE OPTIMIZATION? •Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. •Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. •Crucial for online businesses today.
  4. 4. BENEFITS Simple analysis of traffic to Google reveals 29 percent of internet users’ worldwide visit the Google site on a daily basis.This clearly reveals an opportunity with search engines. SEO utilises tools and methods in making the site top ranked in the results of search engines. It subsequently generates more traffic that could lead to potential income and business.
  6. 6. Social Media is the #1 Activity on the Internet!
  7. 7. Out of the Online visitors, 60% of people engage in social media. Of those, 93% believe that companies should be present in social media 85% Think that the company should interact with their customers through social media.
  8. 8. More than 300 Million Users… Share over 1.5 million pieces of content on Facebook…every day! Purpose-built Facebook pages have created more than 5.3 billion fans!
  9. 9. 100,000,000 The number of YouTube videos viewed each day! 13 HOURS… the amount of video uploaded to YouTube every minute!
  10. 10. 1382% The monthly growth rate of Twitter users from Jan-Feb 2009! 3,000,000 The average number of Tweets per day on Twitter!
  11. 11. Social Media & Real Estate 90% of homebuyers use the Internet to search for information and homes! First time home buyers are the fastest growing segment in the market today. 50% of all homebuyers are on social networking websites!
  12. 12. Only 18% of traditional televison campaigns generate a positive ROI. Direct Mail response is down 90%. Social Media is still growing by 10% a month!
  13. 13. Social Media is so much more than marketing… Increase Traffic Customer Service Public Relations Loyalty-Building Collaboration Networking SEO
  14. 14. Social Media Can Help You: Reach New Clients & Get New Leads Protect Your Brand & Image Grow your Network & Sphere of Influence Generate more Sales Create Consumer Loyalty to Increase Referrals
  15. 15. Marketing Ideas for Facebook: Use your current database and suggest they become a Fan on your Facebook page. Import your external blog-this keeps your Fan page updated with fresh content. Constantly update it. Add your virtual tour videos to your page and then post links to your website with the post. Offer a subscription box to capture emails—such as What is Your Home Worth, or First Time Home Buyers Guide, etc. Include customer loyalty perks for sharing your Fan page!
  16. 16. The Importance of Blogging: Use your blog to show your expertise Use your blog to promote your listings Use your blog to promote yourself Use your blog to improve SEO Use your blog to generate referrals Use your blog to connect with other agents Where can you blog: Wordpress, Blogger,
  17. 17. We Can Help You Plan Your Strategy!
  18. 18. WHAT IS SEARCH ENGINE MARKETING? “Pay Per Click” - a revenue center in making
  19. 19. Pay Per Click Management Targeted Audience Keyword Research Landing Page Optimization Campaign Analysis Competitive Analysis Budget Management & Reporting PPC Conversion Tracking
  20. 20. What We Do? Keyword optimization Keyword list expansion Keyword quality score optimization Negative keyword optimization Ad optimization according to
  21. 21. Advance Reports Day Lead s Lead Cost Sunday 240 300 Monday 383 320 Tuesday 375 290 Wednesda y 201 350 Thursday 113 345 Friday 194 320 Saturday 275 360
  22. 22. Case Study 1 • Company : Trucare Rehab • Investment : 50,000/- per month Results: Parameters Figures Cost Clicks 850 INR 58 per click Prospects/ Leads 93 INR 530 Per lead Business Conversion 6 More than 2.7 lacs
  23. 23. Case Study 2 • Company : Emmanuel Ojur • Investment : 2,00,000/- per month Results: Parameters Figures Cost Clicks 2083 INR 96 per click Prospects/ Leads 230 INR 870 Per lead Business Conversion 12 More than 10 lacs