Phone: +91 9773144125/9773910230
SOCIAL MEDIA FOR REAL ESTATE
The New Wave of Technology
KiloBytes Technologies registered as Infinitum Digital
Started in 2011 with a vision, “Make the world more
Digitized than ever”
KiloBytes team has experts who work closely with
Google certified professionals to deliver the right
mix of Website Development and Online Marketing
through our products.
Our products and solutions
Online Marketing (SEM) on Google and Bing
Search Engine Optimization
Social Media Optimization
WHAT IS SEARCH ENGINE OPTIMIZATION?
•Search Engine Optimization is the process of improving the
visibility of a website on organic ("natural" or un-paid) search
engine result pages (SERPs), by incorporating search engine
friendly elements into a website.
•Search engine optimization is broken down into two basic
areas: on-page, and off-page optimization.
•Crucial for online businesses today.
Simple analysis of traffic to Google reveals 29
percent of internet users’ worldwide visit the
Google site on a daily basis.This clearly reveals
an opportunity with search engines.
SEO utilises tools and methods in making the
site top ranked in the results of search engines.
It subsequently generates more traffic that
could lead to potential income and business.
Social Media is the #1
Activity on the Internet!
Out of the Online visitors,
60% of people engage in social
Of those, 93% believe that
companies should be present in
85% Think that the company
should interact with their
customers through social media.
300 Million Users…
Share over 1.5 million
pieces of content on
Purpose-built Facebook pages have
created more than 5.3 billion fans!
The number of YouTube videos viewed each
the amount of video
uploaded to YouTube every
The monthly growth rate of
Twitter users from Jan-Feb 2009!
number of Tweets
per day on Twitter!
Social Media & Real Estate
90% of homebuyers use the Internet to
search for information and homes!
First time home buyers are the fastest
growing segment in the market today.
50% of all homebuyers are on social
Only 18% of traditional televison
campaigns generate a positive ROI.
Direct Mail response is down 90%.
Social Media is still growing by 10%
Social Media is so much more
Social Media Can Help You:
Reach New Clients & Get New Leads
Protect Your Brand & Image
Grow your Network & Sphere of Influence
Generate more Sales
Create Consumer Loyalty to Increase
Marketing Ideas for Facebook:
Use your current database and suggest they become
a Fan on your Facebook page.
Import your external blog-this keeps your Fan page
updated with fresh content. Constantly update it.
Add your virtual tour videos to your page and then
post links to your website with the post.
Offer a subscription box to capture emails—such as
What is Your Home Worth, or First Time Home
Buyers Guide, etc.
Include customer loyalty perks for sharing your Fan
The Importance of Blogging:
Use your blog to show your expertise
Use your blog to promote your listings
Use your blog to promote yourself
Use your blog to improve SEO
Use your blog to generate referrals
Use your blog to connect with other agents
Where can you blog:
Wordpress, Blogger, Realtor.com
What We Do?
Keyword list expansion
Keyword quality score optimization
Negative keyword optimization
Ad optimization according to
Sunday 240 300
Monday 383 320
Tuesday 375 290
y 201 350
Thursday 113 345
Friday 194 320
Saturday 275 360
Case Study 1
• Company : Trucare Rehab
• Investment : 50,000/- per month
Parameters Figures Cost
Clicks 850 INR 58 per click
Prospects/ Leads 93 INR 530 Per lead
Business Conversion 6 More than 2.7 lacs
Case Study 2
• Company : Emmanuel Ojur
• Investment : 2,00,000/- per month
Parameters Figures Cost
Clicks 2083 INR 96 per click
Prospects/ Leads 230 INR 870 Per lead
Business Conversion 12 More than 10 lacs