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Using Social Media for CDC's Mission

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Using Social Media to Meet CDC’s Mission H1N1 Flu Response Jay M. Bernhardt, PhD, MPH @jaybernhardt
2009 Novel H1N1 Influenza “ In the next influenza pandemic, be it now or in the future, be the virus mild or virulent, the single most important weapon against the disease will be a vaccine. The second most important will be communication .” John Barry, Author of The Great Influenza in Nature (May 2009)
What Influences Health Behaviors?
http://www.curcuitcity.com
http://www.paintmyweb.com/images/web-logos.jpg Average informed person reads or listens to 7 sources of information daily (Pew, 2008)
CDC Communication Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Power of Social Media ,[object Object],[object Object],Social Media (horizontal) Most trusted = People Like Me - Edelman trust barometer Aim for the “Sweet Spot” for Reach & Impact
2009 H1N1 Pandemic Response ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2009 H1N1 Social Media Response http://www.cdc.gov/SocialMedia
2009 H1N1 Web Stats Totals (Apr 22 – Sept 10)
CDC Email Updates ,[object Object],[object Object]
Online Video: YouTube ,[object Object],[object Object]
Most Popular 2009 H1N1 Video Symptoms of Swine Flu YouTube: 1,582,583 views CDC-TV: 72,645 views YouTube: http://www.youtube.com/watch?v=0wK1127fHQ4 CDC-TV: http://www.cdc.gov/CDCTV/SwineFlu/index.html
CDC on Facebook 25,322 fans since CDC Facebook page launched May 1 st
CDC Podcasts 917,579 views of CDC H1N1-related podcasts since April 22 nd
CDC on Twitter ,[object Object],[object Object]
CDC Widgets www.cdc.gov/widgets 3.95 Million views of H1N1-related widgets since April 22 nd
Virtual Worlds: Second Life
CDC Health-e-Cards ,[object Object],[object Object]
Mobile-Based Text Messaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2009 H1N1 Social Media Response
2009 H1N1 Communication Impact Harvard Opinion Research Program, May 2009
Feedback from Media & Experts ,[object Object],[object Object],[object Object]
Feedback from Media & Experts “ As the government tries to get in front of the rapid spread of information, it's learning some important lessons about how social media is used in crisis situations.” ---National Public Radio "When it comes to swine flu, the Feds are maintaining full online alert. As news about the epidemic has burned up all corners of the Web, the Centers for Disease Control and Prevention and the Department of Health and Human Services have been using Twitter and YouTube, among other sites, to disseminate information.” --Washington Post
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For more information go to: http://www.flu.gov
[object Object],[object Object],[object Object],[object Object],[object Object],Thank You
CDC Selected Social Media Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Using Social Media for CDC's Mission

  • 1. Using Social Media to Meet CDC’s Mission H1N1 Flu Response Jay M. Bernhardt, PhD, MPH @jaybernhardt
  • 2. 2009 Novel H1N1 Influenza “ In the next influenza pandemic, be it now or in the future, be the virus mild or virulent, the single most important weapon against the disease will be a vaccine. The second most important will be communication .” John Barry, Author of The Great Influenza in Nature (May 2009)
  • 5. http://www.paintmyweb.com/images/web-logos.jpg Average informed person reads or listens to 7 sources of information daily (Pew, 2008)
  • 6.
  • 7.
  • 8.
  • 9. 2009 H1N1 Social Media Response http://www.cdc.gov/SocialMedia
  • 10. 2009 H1N1 Web Stats Totals (Apr 22 – Sept 10)
  • 11.
  • 12.
  • 13. Most Popular 2009 H1N1 Video Symptoms of Swine Flu YouTube: 1,582,583 views CDC-TV: 72,645 views YouTube: http://www.youtube.com/watch?v=0wK1127fHQ4 CDC-TV: http://www.cdc.gov/CDCTV/SwineFlu/index.html
  • 14. CDC on Facebook 25,322 fans since CDC Facebook page launched May 1 st
  • 15. CDC Podcasts 917,579 views of CDC H1N1-related podcasts since April 22 nd
  • 16.
  • 17. CDC Widgets www.cdc.gov/widgets 3.95 Million views of H1N1-related widgets since April 22 nd
  • 19.
  • 20.
  • 21. 2009 H1N1 Social Media Response
  • 22. 2009 H1N1 Communication Impact Harvard Opinion Research Program, May 2009
  • 23.
  • 24. Feedback from Media & Experts “ As the government tries to get in front of the rapid spread of information, it's learning some important lessons about how social media is used in crisis situations.” ---National Public Radio "When it comes to swine flu, the Feds are maintaining full online alert. As news about the epidemic has burned up all corners of the Web, the Centers for Disease Control and Prevention and the Department of Health and Human Services have been using Twitter and YouTube, among other sites, to disseminate information.” --Washington Post
  • 25.
  • 26. For more information go to: http://www.flu.gov
  • 27.
  • 28.

Editor's Notes

  1. CDC Second Life Island features recall and outbreak investigation information with streaming podcasts for adults and children, an in-world notice about the outbreak, and links to CDC information and the FDA database of product recalls.