E-Patients: Empowered, Digital Consumers Healthcare is Now a Consumer Market According to the 2009 Deloitte Survey of Health Consumers : 30% of consumers compared doctors. 6 in 10 looked online for treatment options. 1 in 3 prescription drug users compared treatments. 57% would use quality rankings to compare doctors and hospitals 58% are interested in using cost information. 37% are interested in using online tools to help them assess, monitor, and manage their health. 68% are interested in home monitoring devices.