e-PatCon11: Licht - Re-imagining Health: How UNICEF is Using Digital Innovation to Create a Better World

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e-PatCon11: Licht - Re-imagining Health: How UNICEF is Using Digital Innovation to Create a Better World

  1. 1. RE-IMAGINING HEALTH How UNICEF is Using Digital Innovation to Create a Better World
  2. 3. How PSFK & UNICEF identified trends and briefed agencies
  3. 4. PSFK & UNICEF identified 15 key trends
  4. 5. A little background on Zemoga www.zemoga.com How Zemoga Approached The Challenge.
  5. 6. The process yielded several concepts
  6. 7. Genesis of the Teach Shirt Idea
  7. 8. Replicating the UNICEF Model
  8. 9. - fresh thinking -exposure to best practices from other fields -connections to numerous new resources -a new way of reaching out to sponsors and partners Benefits to UNICEF
  9. 10. Thank You! Piers Fawkes, [email_address] www.psfk.com Dan Licht, Daniel.licht @zemoga.com www.zemoga.com

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