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Dare to Share: Social Sharing Risks and Solutions for Pharma


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Presentation by Wendy Blackburn, InTouch

Published in: Health & Medicine
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Dare to Share: Social Sharing Risks and Solutions for Pharma

  1. 1. Wendy<br />Blackburn<br />Intouch Solutions<br />
  2. 2. Dare to ShareSocial Sharing Risks and Solutions for Pharma<br />Wendy Blackburn<br />
  3. 3. Can You Spare a Square?<br />
  4. 4. What is Social Sharing?<br />
  5. 5. Pharma Sharing Landscape<br />FDA letter to major pharma co.<br />Multiple issues with content <br />Shared via Facebook sharing widget<br />FDA “disliked” it due to:<br />Omission of risk<br />Broadening of indication<br />Superiority claims<br />Overstatement of efficacy<br />Failure to submit<br />
  6. 6. So What?<br />First DDMAC letter:<br />Addressing social sharing tools <br />Mentioning Facebook<br />Directly addressing metadata<br />Takeaways: <br />FDA expects compliance <br />Even if there are space limitations<br />Metadata can influence social sharing<br />Must be in compliance<br />
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  8. 8. BAD<br /><ul><li> Relies on HTML <meta> tags to define content to be shared
  9. 9. Because <meta> tags are designed for SEO, there are cases where the tags are too long to be shared on the target site
  10. 10. In these cases, the sharing tool will truncate the message
  11. 11. Standard Web sharing widget
  12. 12. Not designed for pharma purposes</li></li></ul><li>The Optimal Sharing Tool<br />Provides enhanced control<br />Offers options<br />Doesn’t rely on SEO metadata<br />Introducing …<br />
  13. 13. SAFE<br /><ul><li>share»send»save is designed to leverage a separate set of tags
  14. 14. Provides pharma full control over content of shared messages
  15. 15. Ensures content is shared appropriately without impacting SEO
  16. 16. share»send»save sharing widget
  17. 17. Designed to be pharma-friendly</li></li></ul><li>
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  21. 21. share»send»save Features<br />Allows SEO and social tags to co-exist<br />Enables consistent sharing of specified content<br />Sends secure e-mails that include safety<br />Offers interstitial “leaving site” disclaimer<br />Enhanced tracking, analytics, customization<br />
  22. 22. Social Sharing Takeaways<br />Start with relevant content<br />Share with care!<br />Be selective<br />Not everything should be shared<br />Use tools that provide control<br />At the end of the day …<br />Seek the best experience for your end-user<br />AND minimize risk!<br />
  23. 23. Spare a square – dare to share – but share with care!<br /> Thank you!<br />
  24. 24. Innovations <br />in Thought & Technology<br />