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“Yes, we’re using social media in my organization!”
This statement can no longer just refer to communications directors and education leaders sharing messages from top-level accounts. In the digital world, schools must meet students, parents and patrons where they are – on social media - and leverage these tools for teaching, learning and communication. This notion still makes many people anxious, but simple strategies to understand and manage risk will move the conversation forward – and school communicators can help lead the way.