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MULTIPLE
VOICES ON
SOCIAL
MEDIA
SHARING
THE
SANDBOX
SHARING
THE
SANDBOX
@kmagette
I could stop being a
control freak if other
people could stop
screwing stuff up.
@kmagette
Control WORKS because...
• It’s coordinated
• Consistent with brand
• On message
• Grammar and spelling (!)
@kmagette
Control DOESN’T WORK
because...
• One-dimensional
• Unempowering
• Vacations
@kmagette
b
@kmagette
The
Eudora Schools
story
@kmagette
RISK MANAGEMENTRISK MANAGEMENT
• Policy
• Procedures
• Professional
development
@kmagette
POLICY
expectations & consequences
@kmagette
This policy applies to all social media activities by district employees, inc...
PROCEDURES
organize the chaos
• Who’s representing some part of your
organization on social media?
• How can people find t...
@kmagette
PROFESSIONAL
DEVELOPMENT
being smart & seizing opportunity
• Training & supporting ALL employees
to ensure a positive expe...
LESS WORK,
MORE PLAY.
LESS WORK,
MORE PLAY.
@kmagette
RESULT:RESULT:
@kmagette
@kmagette
@kmagette
@kmagette
@kmagette
• Less risky than it seems...
• Who sees it?
• You can hide it!
• Great source of content
PUBLIC POSTS ON YOUR
F...
@kmagette
MANY VOICES,
ONE ACCOUNT
MANY VOICES,
ONE ACCOUNT
• Back-up is critical!
• Signing posts
• Other strategies?
@kmagette
Resources
• Social media directory for our district:
www.eudoraschools.org/socialmedia
• Our staff page includes policy, g...
Contact me!
Kristin Magette
Director of Communications, Eudora Schools
kristinmagette@eudoraschools.org
785-542-4910
@kmag...
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Sharing thesandbox jan2015

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The many people who make up your organization bring with them unique skills and perspectives that add to your story. Instead of controlling the way your organization's story is told on social media, empower your employees through simple risk management and see just how powerful your social media story becomes!

Published in: Social Media
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Sharing thesandbox jan2015

  1. 1. MULTIPLE VOICES ON SOCIAL MEDIA SHARING THE SANDBOX SHARING THE SANDBOX @kmagette
  2. 2. I could stop being a control freak if other people could stop screwing stuff up. @kmagette
  3. 3. Control WORKS because... • It’s coordinated • Consistent with brand • On message • Grammar and spelling (!) @kmagette
  4. 4. Control DOESN’T WORK because... • One-dimensional • Unempowering • Vacations @kmagette b
  5. 5. @kmagette
  6. 6. The Eudora Schools story @kmagette
  7. 7. RISK MANAGEMENTRISK MANAGEMENT • Policy • Procedures • Professional development @kmagette
  8. 8. POLICY expectations & consequences @kmagette This policy applies to all social media activities by district employees, including but not limited to the use of blogs, forums, social networking sites (e.g. Facebook, Twitter, LinkedIn, Google+, Flickr, Tumblr and YouTube) and any other web-based communications on publicly available sites. These activities are encouraged to take place in a classroom or school office setting so long as such activities do not detract from the employees' effectiveness or other job duties.   When participating in social media activities, even off duty and off premises, such activities must not violate any Board policies or otherwise interfere with the employee’s or co-workers’ job performance.  The Board expects all employees to exercise professionalism and good judgment in any social media activities, as outlined in the Social Media Guidelines for District Employees. Furthermore, any social media activities must comply with all applicable laws including, but not limited to, anti-discrimination, anti- harassment, copyright, trademark, defamation, privacy, securities, and any other applicable laws and regulations.   Any violation of this policy, of the Social Media Guidelines for District Employees, or of any Board policies or procedures as a result of social media activities, may result in corrective action, up to and including termination. The superintendent is responsible for recommending social media guidelines for approval by the Board.
  9. 9. PROCEDURES organize the chaos • Who’s representing some part of your organization on social media? • How can people find these accounts? • Who supports & monitors employee use? • What about issues of confidentiality? • What should an employee do if something uncomfortable or negative comes up? @kmagette
  10. 10. @kmagette
  11. 11. PROFESSIONAL DEVELOPMENT being smart & seizing opportunity • Training & supporting ALL employees to ensure a positive experience • Encouragement & leadership via Social Media Champions • Ongoing reminders & opportunities for professional learning @kmagette
  12. 12. LESS WORK, MORE PLAY. LESS WORK, MORE PLAY. @kmagette RESULT:RESULT:
  13. 13. @kmagette
  14. 14. @kmagette
  15. 15. @kmagette
  16. 16. @kmagette
  17. 17. @kmagette • Less risky than it seems... • Who sees it? • You can hide it! • Great source of content PUBLIC POSTS ON YOUR FACEBOOK PAGE
  18. 18. @kmagette
  19. 19. MANY VOICES, ONE ACCOUNT MANY VOICES, ONE ACCOUNT • Back-up is critical! • Signing posts • Other strategies? @kmagette
  20. 20. Resources • Social media directory for our district: www.eudoraschools.org/socialmedia • Our staff page includes policy, guidelines and form to use social media for work: www.eudoraschools.org/staffsocialmedia • Our story, my book: Embracing Social Media. @kmagette
  21. 21. Contact me! Kristin Magette Director of Communications, Eudora Schools kristinmagette@eudoraschools.org 785-542-4910 @kmagette linkedin.com/in/kristinmagette kristinmagette.com @kmagette

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