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Embracing
Social Media
Managing risk & leveraging opportunity
at Eudora Schools
@kmagette
#EmbraceSocial
Our back story
•Formal vs. informal presence
•Missing opportunities
•Concerns & fears
@kmagette
#EmbraceSocial
Risk management
3 Ps
@kmagette
#EmbraceSocial
policyexpectations & consequences
This policy applies to all social media activities by district employees, including but ...
proceduresorganize the chaos
• Who’s representing some part of your
district on social media?
• How can people find these ...
@kmagette
#EmbraceSocial
professional
development
• Training & supporting ALL employees
to ensure a positive experience
• Encouragement & leadershi...
The ugly
•Community guidelines
•Monitoring and interacting
•Humility and vulnerability
•Letting it burn itself out
@kmaget...
Community guidelines
@kmagette
#EmbraceSocial
Monitoring & interacting
@kmagette
#EmbraceSocial
Humility & vulnerability
@kmagette
#EmbraceSocial
@kmagette
#EmbraceSocial
Let it burn
itself out
@kmagette
#EmbraceSocial
Enjoy the ride!
•Communication
•Professional development
•Teaching & learning
@kmagette
#EmbraceSocial
Communication
@kmagette
#EmbraceSocial
Communication
@kmagette
#EmbraceSocial
Communication@kmagette
#EmbraceSocial
Communication
@kmagette
#EmbraceSocial
Communication
@kmagette
#EmbraceSocial
Communication
@kmagette
#EmbraceSocial
Professional development
@kmagette
#EmbraceSocial
Professionaldevelopment
@kmagette
#EmbraceSocial
Professionaldevelopment
@kmagette
#EmbraceSocial
Teaching & learning
@kmagette
#EmbraceSocial
Teaching&learning
@kmagette
#EmbraceSocial
Teaching & learning @kmagette
#EmbraceSocial
Teaching & learning @kmagette
#EmbraceSocial
Teaching & learning @kmagette
#EmbraceSocial
Teaching & learning @kmagette
#EmbraceSocial
Resources
•Social media directory for our district:
http://bit.ly/1ETwVqw
•Our staff page includes policy, guidelines
and ...
Kristin Magette
Director of Communications
Eudora Schools
kristinmagette@eudoraschools.org
785-542-4910
linkedin.com/in/kr...
Embracing Social Media
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Embracing Social Media

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The suggestion of embracing social media in schools triggers a variety of reactions, from excitement to outright refusal. But teaching students and engaging families who live their lives in an increasingly digital world means the embrace of social media is no longer optional—it is imperative.

Education leaders can leverage the rich opportunities of social media for teaching, learning, and communicating. And this work can be done safely and constructively through a risk management process built on the 3 Ps: policy, procedures, and professional development.

Learn more in the book Embracing Social Media: A Practical Guide to Manage Risk and Leverage Opportunity, and on kristinmagette.com

Published in: Social Media
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Embracing Social Media

  1. 1. Embracing Social Media Managing risk & leveraging opportunity at Eudora Schools @kmagette #EmbraceSocial
  2. 2. Our back story •Formal vs. informal presence •Missing opportunities •Concerns & fears @kmagette #EmbraceSocial
  3. 3. Risk management 3 Ps @kmagette #EmbraceSocial
  4. 4. policyexpectations & consequences This policy applies to all social media activities by district employees, including but not limited to the use of blogs, forums, social networking sites (e.g. Facebook, Twitter, LinkedIn, Google+, Flickr, Tumblr and YouTube) and any other web-based communications on publicly available sites. These activities are encouraged to take place in a classroom or school office setting so long as such activities do not detract from the employees' effectiveness or other job duties.   When participating in social media activities, even off duty and off premises, such activities must not violate any Board policies or otherwise interfere with the employee’s or co-workers’ job performance.  The Board expects all employees to exercise professionalism and good judgment in any social media activities, as outlined in the Social Media Guidelines for District Employees. Furthermore, any social media activities must comply with all applicable laws including, but not limited to, anti-discrimination, anti- harassment, copyright, trademark, defamation, privacy, securities, and any other applicable laws and regulations.   Any violation of this policy, of the Social Media Guidelines for District Employees, or of any Board policies or procedures as a result of social media activities, may result in corrective action, up to and including termination. The superintendent is responsible for recommending social media guidelines for approval by the Board. @kmagette #EmbraceSocial
  5. 5. proceduresorganize the chaos • Who’s representing some part of your district on social media? • How can people find these accounts? • Who supports & monitors employee use? • What about issues of confidentiality? • What should an employee do if something uncomfortable or negative comes up? @kmagette #EmbraceSocial
  6. 6. @kmagette #EmbraceSocial
  7. 7. professional development • Training & supporting ALL employees to ensure a positive experience • Encouragement & leadership via Social Media Champions • Ongoing reminders & opportunities for professional learning being smart & seizing opportunity @kmagette #EmbraceSocial
  8. 8. The ugly •Community guidelines •Monitoring and interacting •Humility and vulnerability •Letting it burn itself out @kmagette #EmbraceSocial
  9. 9. Community guidelines @kmagette #EmbraceSocial
  10. 10. Monitoring & interacting @kmagette #EmbraceSocial
  11. 11. Humility & vulnerability @kmagette #EmbraceSocial
  12. 12. @kmagette #EmbraceSocial
  13. 13. Let it burn itself out @kmagette #EmbraceSocial
  14. 14. Enjoy the ride! •Communication •Professional development •Teaching & learning @kmagette #EmbraceSocial
  15. 15. Communication @kmagette #EmbraceSocial
  16. 16. Communication @kmagette #EmbraceSocial
  17. 17. Communication@kmagette #EmbraceSocial
  18. 18. Communication @kmagette #EmbraceSocial
  19. 19. Communication @kmagette #EmbraceSocial
  20. 20. Communication @kmagette #EmbraceSocial
  21. 21. Professional development @kmagette #EmbraceSocial
  22. 22. Professionaldevelopment @kmagette #EmbraceSocial
  23. 23. Professionaldevelopment @kmagette #EmbraceSocial
  24. 24. Teaching & learning @kmagette #EmbraceSocial
  25. 25. Teaching&learning @kmagette #EmbraceSocial
  26. 26. Teaching & learning @kmagette #EmbraceSocial
  27. 27. Teaching & learning @kmagette #EmbraceSocial
  28. 28. Teaching & learning @kmagette #EmbraceSocial
  29. 29. Teaching & learning @kmagette #EmbraceSocial
  30. 30. Resources •Social media directory for our district: http://bit.ly/1ETwVqw •Our staff page includes policy, guidelines and form to use social media for work: http://bit.ly/1GjjwPY •Parent help & empowerment: http://bit.ly/1M2gDkH @kmagette #EmbraceSocial
  31. 31. Kristin Magette Director of Communications Eudora Schools kristinmagette@eudoraschools.org 785-542-4910 linkedin.com/in/kristinmagette kristinmagette.com Contact me! @kmagette #EmbraceSocial

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