Online Branding Presentation using social media and buzz

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A guide to utilizing a full range of social media and web 2.0 tools to develop your own personal brand online.

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Online Branding Presentation using social media and buzz

  1. 1. Online Branding <ul><li>“Sell Yourself” </li></ul>
  2. 2. Remember Pull vs. Push Marketing? Remember top of mind awareness?
  3. 3. Kristin Dziadul: Before <ul><li>WNEC December 2009 </li></ul><ul><li>Marketing Communications/Advertising </li></ul><ul><li>VP of Marketing Association </li></ul><ul><li>Co-President of Management Association </li></ul><ul><li>2 Marketing Internships </li></ul>
  4. 4. <ul><li>Marketing Department Research Assistant </li></ul><ul><li>Cigna Healthcare- Customer Experience Organization Intern </li></ul><ul><li>DaVinci Direct- Account Management Intern </li></ul>
  5. 5. How I Found My Current Jobs
  6. 8. How to Get Started
  7. 9. If they are on social media.. Then YOU should be!
  8. 10. Create a Home Base
  9. 11. Network, Network, Network! (Did I mention network?)
  10. 12. RESOURCES: twitjobsearch.com twitter.com/jobs twitterjobs.org
  11. 14. Clean up your Facebook! Don’t let this be you!
  12. 16. Don’t be afraid to get in front of the camera, it takes time but is fun, is easily searchable online and shows you are not afraid to take on different online content creation activities. Many professionals today won’t even get in front of the camera so if you can, it gives you an edge over more experienced people!
  13. 17. Have at least one recommendation One connection is Professor Garton ! Use a professional picture and description
  14. 18. Video Resume <ul><li>http://www.youtube.com/watch?v=w1wTQ7B_9yo </li></ul><ul><li>http://www.youtube.com/watch?v=oExsmMZvz40 </li></ul><ul><li>http://kdmedianow.com </li></ul>
  15. 19. Don’t Forget these!
  16. 20. Kristin Dziadul: Now <ul><li>Social Media and Inbound Marketing Consultant </li></ul><ul><ul><li>Social Grow consulting </li></ul></ul><ul><ul><li>Dean Whitney Interactive freelancer </li></ul></ul><ul><ul><li>Convertiv social media and marketing freelance </li></ul></ul><ul><ul><li>B2 Direct Marketing SEO </li></ul></ul><ul><ul><li>Teenlife.org Boston eNewsletter copywriter </li></ul></ul>
  17. 21. Online Branding Results
  18. 22. Website Success
  19. 23. Remember... <ul><li>Keep your online brand at the top of mind awareness! </li></ul><ul><li>Make your brand memorable </li></ul><ul><li>Keep it consistent </li></ul><ul><li>Always create new content to push out your brand </li></ul>
  20. 24. Questions?
  21. 25. Lets Connect!
  22. 26. Survey <ul><li>Financial values and brand choice implications study for a marketing agency in California (Subcat Marketing). </li></ul><ul><li>Case study will be posted online </li></ul>

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