1. Strengthening Relationships, Building Success
TUFFORD GROUP'S FOLLOW-UP SERVICES

2. About Tufford Group
 Tufford Group is a family-owned and operated professional follow-up
firm located in Nova Scotia. We specialize in outreaches that reconnect
businesses and organizations with current and past relationships, using a
friendly, conversation-based approach.
 Tufford Group has been building a reputation for providing high-quality
follow-up services that help clients strengthen their relationships and
grow their businesses for over a decade.
 Our team of experienced professionals provide personalized service,
working closely with clients to understand their unique needs and goals.
We pride ourselves on our commitment to honesty, integrity, and
transparency in all our interactions.
 At Tufford Group, we believe that the key to success is building strong
relationships, both with our clients and with the people they serve. Our
mission is to help clients achieve their goals by providing them with the
support, guidance, and expertise they need to succeed.

3. Common Challenges
Faced by Businesses in
Maintaining and
Expanding Customer
Relationships
 Outdated customer lists
 Inefficient and costly
outreach efforts, such as
repeatedly attempting to
contact customers through
the post
 Customer retention
challenges during mergers
and acquisitions
 Difficulty identifying
potential customers within
existing databases

4. Contact List
Management
 Maintaining an up-to-date contact
list can be a significant challenge for
organizations worldwide
 Outdated or inaccurate contact
information can result in unnecessary
printing and shipping costs, which
can have both financial and
environmental impacts
 Tufford Group offers a hassle-free
solution to contact list management
using a warm, friendly approach to
proactively reach out to contacts
and update their information
 Opt-out option ensures that
communications are respectful and
effective

5. Lead Management
 Investing News Network (INN) is a powerful tool for
companies looking to expand their reach in the
markets of Resource, Technology, and Life Science
 INN offers over 40 targeted categories to subscribers
who can request investor kits. Those requests for
additional information generate weekly lists of CASL
compliant leads to follow-up
 Tufford Group's professional team can help transform
your INN leads into tangible business opportunities,
regardless of how long those leads may have been
piling up
 A trusted partner of the Investing News Network,
Tufford Group prioritizes hot leads and provides a
detailed written report each month

6. Unlocking Potential in
Existing Contact Lists
 Many businesses overlook the untapped
potential within their existing or past clientele
 The most direct path to finding new buying
opportunities is to look within your own
contact lists
 Tufford Group can help transform your
contact lists into a powerful resource for
finding new opportunities and increasing your
bottom line using a warm, conversation-
based approach

7. Acquiring More Than Just a Company:
The Forgotten Element of M&A
Acquiring a company means acquiring all its relationships, and
most customers don't ask for the merger or acquisition.
Less than 8% of customers have ever received a phone call
from a company they did business with, which means many
acquired (and existing) customers may scatter without a warm
voice to make them feel appreciated.
As part of our M&A services, we make gentle outreaches to
existing and acquired customers to answer basic questions,
update their contact info, and uncover new opportunities. Our
proactive steps ensure a smooth transition for our clients'
customers, keeping them informed and engaged during the
process.
Why It's Important to Keep Your Customers Informed and
Engaged During the Transition Process

8. Cybersecurity
 Outdated contacts can be used by
hackers to gain unauthorized access to
databases and sensitive information
 Keep all software and hardware
components up to date, including
email clients and contact
management systems, and regularly
review and update databases to
prevent cyber attacks
 Keeping contacts up to date can
significantly reduce the risk of a cyber
attack

9. Take Action
Trust Tufford Group to help
build and maintain a
contact list that truly works
for your business
Contact us today to learn
more about our services
and how we can help you
achieve your goals while
also being environmentally
responsible.
Sean Tufford
(902) 818-8807
sean@tuffordgroup.com