A Big Idea for SA Schools
From Kristi Hansen
& The Rotary Club of Morningside
Proposed by the Rotary Club of Morningside R...
Background information
Summary
Rotary
Offering
The Market
Strategy and Implementation
Management Team
Financial Analysis
B...
BUSINESS PLAN :
Background
Background – From William Smith to the Khan Academy to Top Teacher SA
Education in SA is in a s...
CLASS ACT SA
Plan
Highlights
National dialogue
and collaboration
South Africans
volunteering to teach the
nation and shari...
BUSINESS PLAN :
Summary
Who is Rotary?
What is this idea about?
What is the market?
Rotary International is an global serv...
BUSINESS PLAN :
Rotary
Rotary is a worldwide organisation of more
than 1.2 million business, professional, and
community l...
Vision – A leap forward in teaching practice
• Quality education free for all South Africans (learners, parents and teache...
BUSINESS PLAN :
Offering Top Teacher TV Contest and online video resource:
What?
A televised contest to challenge teachers...
The findings of the 2012 report by Nick Taylor to the Minister of Basic
Education highlights the severe underperformance b...
Market Trends
Training videos and screen-casting
Flipping the classroom
E-learning and gamification Tracking metrics
and p...
BUSINESS PLAN :
Strategy and Implementation
A Tested Model
The Khan Academy
Salman Amin "Sal" Khan is a Bengali American e...
Future-Proof
- Free lessons - excellent world-class teaching aids for our local school curriculum available free-of-
charg...
Implementation
Interdependant funding model
Proposed by the Rotary Club of Morningside Rotary International, District 9400...
Producer
Responsibilities
Pilot (TV Show)
•Identify broadcasters’
requirements
•Identify production company
•Sponsors for ...
June
2013
Sept-Dec
2013
Early
2014
Mid
2014
Late
2014
2015 Mid 2015
onwards
Secure
sponsors
For pilot and
web dev.
Product...
Roger Wellsted
Head of
Research and
Development
Nicole Norval
Legal advisor
and project
deputy
champion.
Nuska Zwane
Socia...
Phase 1 Expenses
Costs of pitching and
promoting the
project
Phase 2 Expenses
•Website.
•Pilot
Phase 3 Expenses
•National ...
R30,000,000
Budget Website TV Show Pilot
Call to enter
Marketing
TV Show
Production
Cost
Development
R800,000 –
R1,200,000...
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Education webinars business plan v3

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  • Content Background informationSummaryPersonal resources and goalsThe product or serviceThe marketSale and marketing planManagement & organisationDevelopment of the businessBudgetsFinancial requirementsAppendices
  • Education webinars business plan v3

    1. 1. A Big Idea for SA Schools From Kristi Hansen & The Rotary Club of Morningside Proposed by the Rotary Club of Morningside Rotary International, District 9400 Johannesburg, South Africa NPO# 122-020 PBO# 930001484 Public Relations Director : Kristi Hansen kristisecret@gmail.com Tel: 0825288322 www.rotarymorningside.org
    2. 2. Background information Summary Rotary Offering The Market Strategy and Implementation Management Team Financial Analysis BUSINESS PLAN : Content
    3. 3. BUSINESS PLAN : Background Background – From William Smith to the Khan Academy to Top Teacher SA Education in SA is in a sad state: The Global Competitiveness Report 2013/14 ranks South Africa lowest out of 148 countries in terms of the quality of math and science education. (http://bit.ly/16ttiYG) The historical role of video in SA education In the 1990's, William Smith of Star Schools fame, together with the Liberty Life Foundation, started the “Learning Channel” which helped thousands of students pass their school examinations through televised lessons. In 1994, Smith proposed to the Department of Education that he establish a video-making facility to record curriculum-based lessons for every subject in every grade. The lessons would be made available on CDs and could be used by school teachers across the country. The system was not adopted by the Department. There were many reasons for the Department's reluctance, and the reluctance from teachers, to follow this route at that time. Times have changed, technology has made it possible for almost any teacher to take on William Smith’s role. Learning methods are being revolutionised worldwide by the likes of individuals like Sal Khan, who through his Khan Academy, a free online education platform and NPO based on YouTube functionality has single- handedly produced over 4,000 video tutorials covering a wide-spectrum of academic subjects, attracting over 300 million views… Proposed by the Rotary Club of Morningside Rotary International, District 9400 Johannesburg, South Africa NPO# 122-020 PBO# 930001484 Public Relations Director : Kristi Hansen kristisecret@gmail.com Tel: 0825288322 www.rotarymorningside.org
    4. 4. CLASS ACT SA Plan Highlights National dialogue and collaboration South Africans volunteering to teach the nation and sharing their struggles and stories - nationbuilding. Exposure for winning schools, corporates sponsors, and individual star teachers and their methods. YouTube Tutorials Khan Academy model Creative commons Locally relevant Access to quality lessons for all Top teacher TV contest Raising a new standard of excellence. Incentivising rapid innovation Proof of concept - tech in the classrrom. 24 hour education channel Free-to-air education tutorials made by local heroes. BUSINESS PLAN : Highlights Proposed by the Rotary Club of Morningside Rotary International, District 9400 Johannesburg, South Africa NPO# 122-020 PBO# 930001484 Public Relations Director : Kristi Hansen kristisecret@gmail.com Tel: 0825288322 www.rotarymorningside.org
    5. 5. BUSINESS PLAN : Summary Who is Rotary? What is this idea about? What is the market? Rotary International is an global service organisation of volunteers that works to provide service to others, promote integrity, and advance world understanding, goodwill, and peace through its fellowship of business, professional, and community leaders. . Proposed by the Rotary Club of Morningside Rotary International, District 9400 Johannesburg, South Africa NPO# 122-020 PBO# 930001484 Public Relations Director : Kristi Hansen kristisecret@gmail.com Tel: 0825288322 www.rotarymorningside.org A TV reality show to crowdsource excellent online tutorials created by South African “celebrity teachers” and make them freely available to support the South African primary and secondary school curriculum – showcasing, in the process – both the challenges in local schools and innovative methods by top teachers and their schools to overcome these, . 420 000 teachers, 12 million learners (and also their parents) with a desperate DEMAND for free resources to supplement the learning process. .
    6. 6. BUSINESS PLAN : Rotary Rotary is a worldwide organisation of more than 1.2 million business, professional, and community leaders. Rotarians provide humanitarian service, encourage high ethical standards in all vocations, and help build goodwill and peace in the world. Rotarians around the world partner with local schools to give children better opportunities. www.rotary.org The Rotary Club of Morningside was chartered in July 1986 and is one of 86 clubs in District 9400, which spans Botswana, Mozambique, Swaziland and four provinces in South Africa. www.rotarymorningside.org The Four-Way Test Of the things we think, say or do : Is it the truth? Is it fair to all concerned? Will it build goodwill and better friendships? Will it be beneficial to all concerned? Rotary has Education as a Priority. Rotary supports basic education and literacy, works to reduce gender disparity in education, and increase adult literacy around the world. Proposed by the Rotary Club of Morningside Rotary International, District 9400 Johannesburg, South Africa NPO# 122-020 PBO# 930001484 Public Relations Director : Kristi Hansen kristisecret@gmail.com Tel: 0825288322 www.rotarymorningside.org
    7. 7. Vision – A leap forward in teaching practice • Quality education free for all South Africans (learners, parents and teachers) on a YouTube-driven, lesson-tracking site. www.topteacher.co.za as per the Khan Academy and creative commons, opensource models. • To shine a light on pockets of excellence and innovation in teaching in South Africa. • Collaborate with fellow South Africans to create a comprehensive resource of free online lessons as a digital framework to supplement, invigorate and uphold the existing ciruculum and education system. Missions and Goals – TV Contest and topteacher.co.za • Motivate top teachers to create high quality, 10-minute video lessons/tutorials, through a sponsored, televised teachers’ contest with sponsored prizes. • Promote creative teaching methods and celebrate outstanding teachers and innovation. • Create free online resources to supplement education for use and reference by teachers, parents and students countrywide. BUSINESS PLAN : Vision and Mission Proposed by the Rotary Club of Morningside Rotary International, District 9400 Johannesburg, South Africa NPO# 122-020 PBO# 930001484 Public Relations Director : Kristi Hansen kristisecret@gmail.com Tel: 0825288322 www.rotarymorningside.org
    8. 8. BUSINESS PLAN : Offering Top Teacher TV Contest and online video resource: What? A televised contest to challenge teachers and schools to volunteer to save their profession and their country’s future by going digital and getting creative. Spin offs: 1.) Basic curriculum video lesson resource – comprehensive local curriculum content made available free online 2.) Opportunities for Government, corporates, individuals and schools to collaborate in an ambitious national intervention to solve the big question of education. Differences of this offering to competitors •1 Khan Academy and Numeric (local provider of Khan Academy) offer only Khan’s videos. Top Teacher is about celebrating local teachers and their productions and building on the local curriculum. •2 Video tutoirals are avaiable for nearly everything already on YouTube but not for the local public school curriculum, and not organised in a user-friendly way for teachers, learners and parents to progress steadily through. •While reality shows abound for almost every profession or passion, teaching has not been addressed and celebrated in this way and as a concequence these heroes, and natural performers, have gone unsung for too long... Proposed by the Rotary Club of Morningside Rotary International, District 9400 Johannesburg, South Africa NPO# 122-020 PBO# 930001484 Public Relations Director : Kristi Hansen kristisecret@gmail.com Tel: 0825288322 www.rotarymorningside.org
    9. 9. The findings of the 2012 report by Nick Taylor to the Minister of Basic Education highlights the severe underperformance by a large percentage of our 420 000 teachers. The study concluded that the “billions” of Rand spent on teacher training and development in the past 10 years had failed to produce results in the classroom. Motshekga said in releasing the report that the department was aware of the problem. How do we retrain the majority of the 420 000 teachers, how soon and at what cost? Opportunity BUSINESS PLAN : The Market Context: Proposed by the Rotary Club of Morningside Rotary International, District 9400 Johannesburg, South Africa NPO# 122-020 PBO# 930001484 Public Relations Director : Kristi Hansen kristisecret@gmail.com Tel: 0825288322 www.rotarymorningside.org
    10. 10. Market Trends Training videos and screen-casting Flipping the classroom E-learning and gamification Tracking metrics and performance Emerging TV consumption models : YouTube vs. Cable Outsourcing memory to Google Market Growth Demand for video tutorials is growing. From professional training tutorials and home-made “How To” YouYube videos to online universities and now to primary and secondary school level digital tutorials. Main Competitors NA Numeric Khan Academy Others? Market BUSINESS PLAN : The Market: Proposed by the Rotary Club of Morningside Rotary International, District 9400 Johannesburg, South Africa NPO# 122-020 PBO# 930001484 Public Relations Director : Kristi Hansen kristisecret@gmail.com Tel: 0825288322 www.rotarymorningside.org 420 000 South African teachers, 12 million learners and their parents who are being underserved by the current education offering of the DOE.
    11. 11. BUSINESS PLAN : Strategy and Implementation A Tested Model The Khan Academy Salman Amin "Sal" Khan is a Bengali American educator, entrepreneur, and former hedge-fund analyst. He is the founder of the Khan Academy, a free online education platform and non-profit organisation. From a small office in his home, Khan has produced more than 4,000 video lessons teaching a wide spectrum of academic subjects, mainly focusing on mathematics and the sciences. As of May 2013, the Khan Academy channel on YouTube has attracted one million subscribers and the Khan Academy videos have been viewed over 268 million times. Forbes magazine put Salman Khan on its cover with the story "$1 Trillion Opportunity". - Wikipedia Endorsements of the Khan Academy Bill Gates - “I've used Khan Academy with my kids, and I'm amazed at the breadth of Sal's subject expertise and his ability to make complicated topics understandable. He started by posting a math lesson, but his impact on education might truly be incalculable.” - Bill Gates’ tribute to Khan being named one of Time's 100 most influential people of 2012. - Wikipedia Google - In 2010, Google’s Project 10100 provided $2 million to support the creation of more courses, to allow for translation of the Khan Academy's content, and to allow for the hiring of additional staff. - Wikipedia Carlos Slim - Earlier this year the Mexican billionaire Carlos Slim, said to be the world's richest man, announced his Foundation was funding the translation of the academy's work into Spanish, and the academy says its material is used in classrooms around the world, including Mongolia. - Wikipedia Proposed by the Rotary Club of Morningside Rotary International, District 9400 Johannesburg, South Africa NPO# 122-020 PBO# 930001484 Public Relations Director : Kristi Hansen kristisecret@gmail.com Tel: 0825288322 www.rotarymorningside.org
    12. 12. Future-Proof - Free lessons - excellent world-class teaching aids for our local school curriculum available free-of- charge on the internet to schools and students. - Teachers apply new skills - teachers become accustomed to using new technology and new teaching aids - the future of teaching. - Equal education for all - all students will have the opportunity of being exposed to the best teaching standards and learning from the best teaching material available. - More time to teach - teachers will have more time to give one-on-one attention to needy students while supporting the progress of speedy learners. - Teaching unfamiliar subjects - Teachers who are required to teach new subjects will catch up on subject content and teaching skills from the video lessons. - Pace of learning - Where sufficient computer equipment is available, students will have the opportunity to progress at their own rate of learning. - Celebrities - “Celebrity-teachers” creating role-models and re-establishing the important status of teachers in the community. - Student judges - Students trained to give positive and constructive feedback while judging submissions, setting role-model standards for teachers and students alike. - Community involvement - Public awareness and participation in voting for the best teachers and raising funds for equipment for under-resourced schools. - Business involvement - Companies, at all levels, become involved in sponsorship of TV programme and computer equipment at schools in return for TV exposure. - TV entertainment - A popular TV Reality entertainment programme showing how teachers go about making their lessons, interviews with the supporting media/graphic artists, animation experts, studios and film-producers. Short extracts of the lessons shown on TV. Student panels discussing the merits of one approach over another. - Potential audience – Potential viewers includes 12 million students and 420 000 teachers, and their families. BUSINESS PLAN : Strategy and Implementation Key Objectives Proposed by the Rotary Club of Morningside Rotary International, District 9400 Johannesburg, South Africa NPO# 122-020 PBO# 930001484 Public Relations Director : Kristi Hansen kristisecret@gmail.com Tel: 0825288322 www.rotarymorningside.org
    13. 13. Implementation Interdependant funding model Proposed by the Rotary Club of Morningside Rotary International, District 9400 Johannesburg, South Africa NPO# 122-020 PBO# 930001484 Public Relations Director : Kristi Hansen kristisecret@gmail.com Tel: 0825288322 www.rotarymorningside.org • Contest is opened to the public. An online marketing drive and an initial call-to-participate direct mail issued to schools. • Teachers register the title of the lesson they will be preparing at topteacher.co.za. • Teachers are assisted via video tutorial online to prepare their video tutorials, and to upload these to their (school’s) YouTube channel, submitting the link on the contest website to complete their entry. • The best videos (judged by panels of learners (and by YouTube views), and the best teachers and their classes will be showcased on the programme. • The videos will be organised against the curriculum and made available online. • Subsequent seasons of the show drive the continued creation and free availability of these videos. Sustainability • The TV contest is the catalyst, both as incentive for teachers’ contributions and as a test of concept, showing how the teacher-generated video tutorials are being used to supplement basic education and equip teachers and parents to assist learners. • The next season of the show will see the challenge then passed to other schools and teachers, and even learner teams to get involved, rapidly capturing, storing and providing excellent lesson material from numerous volunteer contributors. • If successful, the initial contest format will be supplemented by 24-hour streaming of lessons on a public free-to-air channel like e-TV’s new education channel, ensuring even those without internet can catch up on lessons after school and on weekends on the TV. . An urgent national intervention in basic education calls for significant sponsorship and support from government, corporate and media partners in what can only be an elaborate interdependency model. We require the support of the Dept. of Education, the backing of a public broadcaster to flight the show, major sponsors to finance the production of the TV show and the website, and many secondary sponsors to donate prizes to winning schools/teachers. BUSINESS PLAN :
    14. 14. Producer Responsibilities Pilot (TV Show) •Identify broadcasters’ requirements •Identify production company •Sponsors for production of pilot •Identify pilot participants: Schools, Teachers, Presenters. •Pitch to broadcaster TopTeacher.co.za •UX design (simple interface, UX across multiple devices, screens and OS’s] •Web development •Launch Beta version and Testing •Ongoing improvement and management. •Intorduce game layer (assessment and learner progress tracking) PR and Sponsorships •Secure production of the Pilot •Sell TV show major sponsorships •Prize sponsors •Advertising on site and TV show •Product placement •Pitch the PR (prestige and reputational) benefits of exposure on Top Teacher. National TV Reality Show •Work with broadcaster to secure sponsorships. •Ensure Rotary branding is retained on the programme •Ensure exposure of Rotary Youth Leadership Programmes BUSINESS PLAN : Strategy and Implementation Proposed by the Rotary Club of Morningside Rotary International, District 9400 Johannesburg, South Africa NPO# 122-020 PBO# 930001484 Public Relations Director : Kristi Hansen kristisecret@gmail.com Tel: 0825288322 www.rotarymorningside.org
    15. 15. June 2013 Sept-Dec 2013 Early 2014 Mid 2014 Late 2014 2015 Mid 2015 onwards Secure sponsors For pilot and web dev. Production season 1 of Top Teacher SA. TopTeacher.co.za makes lesson content available free and organised online . Produce pilot and website. Setting the standard of excellence Contest opens Call for entries Marketing Top Teacher SA screened on public TV •Idea presented to Rotary District 9400 and accepted •.Committee formed. •Business plan and presentation materials completed.. •Involve a handful of top teachers in making example videos •Proof of concept pilot •PItch broadcast partnership •Website development •Contest opens on website. •Online marketing drive. •Direct mailers to schools •Top teachers identified from entries. •Film crew covers the story of individual teachers • Public can vote for their favorite teachers on TopTeacher.co.za. •Content updated regularly as new entries come in for season 2 •Raise interest from sponsors and schools through direct marketing and presentations •Prepare for launch.and teacher awareness drive • Website testing and improvement • PR drive • Continued call for entries. •Weekly YouTube video winners. •Learner submissions open in response to teacher videos. BUSINESS PLAN : Timeline Idea conceived And placed in the custody of Rotary Morningside. •Further CC video resources andf Learner tracking tech added to the site with assessing tools. Proposed by the Rotary Club of Morningside Rotary International, District 9400 Johannesburg, South Africa NPO# 122-020 PBO# 930001484 Public Relations Director : Kristi Hansen kristisecret@gmail.com Tel: 0825288322 www.rotarymorningside.org
    16. 16. Roger Wellsted Head of Research and Development Nicole Norval Legal advisor and project deputy champion. Nuska Zwane Social entrepreneurship and IT consultant. Kristi Hansen Project Champion and Executive Producer. David Price Innovation and Web Dev support. Ian Cruickshank Finances and compliance. Evelyn Archery Rotary Fondation International Funding support and PR Kemble Elliot Deputy Head – Crawford Fourways and Education consultant Michael Thoresson Rotarian Fundraising and sponsorships BUSINESS PLAN : Management Team Proposed by the Rotary Club of Morningside Rotary International, District 9400 Johannesburg, South Africa NPO# 122-020 PBO# 930001484 Public Relations Director : Kristi Hansen kristisecret@gmail.com Tel: 0825288322 www.rotarymorningside.org
    17. 17. Phase 1 Expenses Costs of pitching and promoting the project Phase 2 Expenses •Website. •Pilot Phase 3 Expenses •National TV show • Prizes • Website improvement and mainatenance Phase 1 Income •Initial Seed Capital (Rotary) Volunteered hours and expertise Phase 2 Income •Major sposnorship 1 - Pilot •Major sponsorship 2 - Website Phase 3 Income •Major sponsorships and broadcaster rights. •Advertising and product placement revenues Budget •Broken down into three phases. BUSINESS PLAN : Financial Analysis Proposed by the Rotary Club of Morningside Rotary International, District 9400 Johannesburg, South Africa NPO# 122-020 PBO# 930001484 Public Relations Director : Kristi Hansen kristisecret@gmail.com Tel: 0825288322 www.rotarymorningside.org
    18. 18. R30,000,000 Budget Website TV Show Pilot Call to enter Marketing TV Show Production Cost Development R800,000 – R1,200,000 R500,000 R350,000 R500,000 per episode Roll Out R45,000 per month N/A R350,000 R13,000,000 (13 episodes x 2 seasons) BUSINESS PLAN : Budget Estimates Proposed by the Rotary Club of Morningside Rotary International, District 9400 Johannesburg, South Africa NPO# 122-020 PBO# 930001484 Public Relations Director : Kristi Hansen kristisecret@gmail.com Tel: 0825288322 www.rotarymorningside.org

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