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Measuring the ROI of Learning

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An experience that facilitates gaining knowledge, skills, attitudes and/or behaviors is considered a learning event. Many meetings advertise as such, but learning can be difficult to measure because it is a process dependent upon individuals and their environments. At meetings, learners are often diverse in terms of education, seniority, age and tenure and, thus, are at different stages for receiving, using or even interest in learning. Different participants have different objectives for the meetings they attend. This webinar is not a-one-size-fits-all concept that fits learning at every meeting or indeed learner types or styles, but it will provide a best fit, pragmatic approach for measuring the ROI of learning that can be adapted to a wide range of contexts and learner types.

Learner Objectives
•Discover how an adult learns and what different data points you can collect to measure knowledge transfer.
•Find which questions you need to ask in order to determine how much your attendees have actually learned.
•Discover a formula you can use to determine the actual ROI of learning experiences at your events.

For more meeting and event planning education and inspiration, visit http://academy.mpiweb.org. To learn more about the benefits of joining the world's largest family of meeting and event professionals, visit http://www.mpiweb.org.

Published in: Education
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Measuring the ROI of Learning

  1. 1. Measuring the ROI of Learning
  2. 2. Kristi Casey Sanders, CMP, CMM, DES, HMCC Director of Thought Leadership Meeting Professionals International & Jessie States, CMM Manager, Professional Development Meeting Professionals International @KristiCasey @Jessie_States #MPI www.mpiweb.org/join
  3. 3. What is SMM? ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  4. 4. Strategic Meetings Management is disciplined approach to managing enterprise-wide meetings activity, processes and data to achieve measurable business objectives that align with your organization’s goals and deliver value. ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  5. 5. Make Intangibles into ROI? ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  6. 6. Types of Data 3.1. 5. 4. 6. 2. ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  7. 7. is more ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  8. 8. Think M.I.L.E. Measureable Implicit Live Explicit ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  9. 9. I cannot wait to go to Rome! It is a dream! A couple of days out of the office to have a few drinks! ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  10. 10. What We Know About Adult Learning •Adults learn what they really want to learn. •Adults learn by doing and participating. •Adults learn quickly and for a purpose. •Adult learner experiences are valuable and can enrich learning situations. ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  11. 11. Bloom’s Taxonomy
  12. 12. ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  13. 13. Scoring = 10 = 5 = 3
  14. 14. Intention to Act or Adapt Act I am going to… I shall… I might… Adapt I will present… I will share… I will improve… = 510 = ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  15. 15. WhatQs Would DetermineActor Adapt? • Strongly disagree -10 • Disagree -6 • Somewhat disagree -3 • Neither 0 • Somewhat agree 3 • Agree 6 • Strongly disagree 10 Not applicable is unscored ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  16. 16. What Should You Measure? Learning Environment Learning Process Learning into Action ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  17. 17. Influencing Factors SettingInstructional Design ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  18. 18. Influencing Factors Readiness/RelevanceStructure Follow Up ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  19. 19. Measurement Organizers Attendees (before) Attendees (after) ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  20. 20. Tool Environmen t Process Learn-2-Act Survey 8 n/a 7 Observation 9 n/a n/a Post-Its n/a 6.4 5 Interviews n/a 7 8 Average 8.5 6.7 6.6 Total Average: 7.3 ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  21. 21. What Are Your Training Costs? ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  22. 22. • In sessions • Networking • In trade show • On field trips • At social events Ask Your Participants! How many hours did you spend… ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  23. 23. The Benefit to Cost Ratio Formula Average # of attendee hours X Average cost learning hours Average of all learning scores )( Average registration cost for your event 12 X 100 euros8.5/10 )( 600 euros =1.7 Benefit to Cost Ratio ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  24. 24. The ROI Formula Total benefits ($ business impact + reg revenue+ value per learning hour) - Fully loaded cost of producing event (time out of office, room & AV rental, etc) Fully loaded cost of producing event X200 people$1,000 )( $50,000 = $100,000 - )( X 100 X 100 200% ROI ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join

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