Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How Meeting Planners Can Change the World

415 views

Published on

Meetings will never go away. As businesses continue to tighten the bottom line, some meetings will get canceled, consolidated, reduced in size or executed virtually, but people will always need to meet face to face. The way meetins are conducted, however, is rapidly changing. And meeting planners need to stay on top of technological advances, corporate initiatives, budget restrictions, attendee expectations, meeting innovations and organizational goals or risk becoming obsolete. Don't just adapt; innovate. As a meeting professional, you have more power than you think. In this session, you'll learn three small ways you can make a big difference.

Learning Objectives:
•Understand the importance of proving your worth and the value of your work
•Discover simple ways to plan more sustainable meetings
•Understand the connection between meeting design and audience behavior

For more meeting and event education and inspiration, visit http://academy.mpiweb.org. To learn more about the world's largest family of meeting and event professionals, visit http://www.mpiweb.org/join.

Published in: Career
  • Be the first to comment

  • Be the first to like this

How Meeting Planners Can Change the World

  1. 1. How Meeting Planners Can Change the World Kristi Casey Sanders, CMP, CMM, DES, HMCC Director of Thought Leadership Meeting Professionals International Illustrations by Robert Sanders resandersarts@yahoo.com
  2. 2. You can do it! 1. Understand the importance of proving your worth and the value of your work. 2. Discover simple ways to plan more sustainable meetings. 3. Understand the connection between meeting design and audience behavior. ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  3. 3. Why is this important? The war on meeting: Past, present & future ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  4. 4. “A war has been declared on the meetings industry.” — Former MPI President & CEO Bruce MacMillan Past: 2009 ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  5. 5. “When we stop meeting, terrorism wins.” — MPI President & CEO Paul Van Deventer Present: June 14, 2016 ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  6. 6. “Oh, you do what? You’re so lucky. That sounds really fun & glamorous.” — Your friends and family Future (or any day really) ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  7. 7. You’re powerful FIGHT BACK ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join Illustrations by Robert Sanders resandersarts@yahoo.com
  8. 8. Step One: Prove your worth & the value of your work ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join Illustrations by Robert Sanders resandersarts@yahoo.com
  9. 9. Poll Do you have written goals and objectives for your next meeting? 1. Yes 2. No ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  10. 10. “If you don’t know why you’re having a meeting, you shouldn’t have one.” ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  11. 11. Goal vs. Objective Do you know the difference? ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  12. 12. Goal vs. Objective I want people to walk away from this event feeling like we really care about them. ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  13. 13. Goal vs. Objective I want to reduce the number of complaints we receive at this conference by 80% compared to last year’s numbers. ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  14. 14. What’s wrong here? I want to produce the best conference anyone has ever seen! ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  15. 15. What’s wrong here? I want to produce the best conference anyone has ever seen! It’s not very S.M.A.R.T. ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  16. 16. S.M.A.R.T. Objectives ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  17. 17. Prove your worth by using the F.O.R.C.E. Image ©Zeetz Jones ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  18. 18. F.O.R.C.E. 1. Find out the goals 2. Organize a game plan (objectives) 3. Research results 4. Calculate $$ impact & return on investment 5. Evaluate & communicate ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  19. 19. Love your metrics • Historical data • $$$ saved • Business impact • ROI • Objectives achieved • Earned media ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  20. 20. Don’t forget to toot your own horn! ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  21. 21. Step Two: Save the world one meeting at a time. ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  22. 22. Going green in 5 easy steps 1. Do an eco-audit 2. Eliminate paper 3. Reduce & recycle 4. Think local 5. Communicate ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  23. 23. Poll Do you ask your hotel or meeting vendors what sustainability policies or procedures they have in place during the RFP process? 1. Yes 2. No ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  24. 24. Next steps: What you can do 1. Draft statement of intent/sustainability policy 2. In all RFPs, ask suppliers what sustainable initiatives they have in place 3. Have all suppliers and exhibitors sign sustainability statement of intent 4. Or, put green/sustainable elements into the contract language offering incentives for compliance/penalties for non-compliance ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  25. 25. Sustainability is a process 1. Meet in a community that needs your business 2. Incorporate a community service activity 3. Donate left-over supplies and food 4. Involve sponsors, suppliers and attendees in why you’re doing this and how it helps 5. Contact CVBs and organizations like Tourism Cares to organize a community service program ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  26. 26. What else would make a difference? ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  27. 27. Step Three: Use meeting design to create transformative experiences. ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  28. 28. We live in a participatory culture. ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  29. 29. Space, context & harmony matter ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  30. 30. But goals and objectives matter most of all! ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  31. 31. Let’s talk about innovation ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  32. 32. Poll How many new things are you trying at your next event? 1. 1-2 2. 3-5 3. Everything’s new 4. Everything’s the same as always ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  33. 33. Change requires risk. Failing is OK if you learn from it. ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  34. 34. Ways to innovate & embrace change • What do you want people to think, feel, do? • Fail fast, but not big • Listen, be honest with yourself • Act on feedback ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  35. 35. How Can You Shake Things Up? What’s not working? How can you fix it? What would you like to try? ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  36. 36. How Can You Shake Things Up? What’s not working? How can you fix it? What would you like to try? Don’t forget your audience! ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join
  37. 37. To recap: You are a superhero. But with great power, comes great responsibility. ©2018 Meeting Professionals International. All rights reserved. www.mpiweb.org/join

×