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Where will communication technology take us in the


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Where will communication technology take us in the

  1. 1. Our world in 2013 By Kristen Anderson Comm 303-50
  2. 2. More Global Internet Usage • In 2012, the number of internet users increased by 8.8% to 2.4 billion. • By 2023, more people and countries will have internet access than ever before. • This will have a huge impact on getting help and resources to the poorest nations; If one person from a community in need can get their story out via the internet, they can begin receiving more help. • This will affect the internet and business by the Critical Mass Theory.
  3. 3. Critical Mass Theory • Innovators and early users who take a risk as being the first to use a technology are known as the critical mass. • The more people who use a technology, the more useful it becomes to everyone. • The more global internet access becomes, the more business and economies will change.
  4. 4. Mobile Phones Will Take Over • In the year 2023, the desk top computer will be virutally obsolete, with the majority of people choosing to access the internet via their cell phones only. • In May 2009, mobile internet traffic only accounted for 0.9% of total internet traffic. Today it accounts for 15%, and the trend suggests that number will be close to 30% by the end of next year. • You can understand this by examining the theory of Diffusion of Innovations.
  5. 5. Diffusion of Innovations This theory explains how consumers go through the process of deciding they need a new technology, such as mobile cell internet access.
  6. 6. Using GPS to Track People • Global positioning technology will be used in the future to track people, such as criminals and children. • There are already watches available for retail the children cannot remove that are equipped with GPS technology, so that in the event of a kidnapping or runway situation, parents can locate the children. • In the future this could possibly be done with criminals so that escape would be virtually impossible, or as a sort of “house arrest” tool. • This could be accomplished by surgically inserting trackers.
  7. 7. Users and Gratifications • Theory gives insight as to what people do with technology. • Users use technology as a result of different needs. • For example, we have thus far used GPS for a large variety of different needs, and users will eventually see how GPS tracking could be useful to protect their children, or society form criminals.
  8. 8. Sources