The State of the Marketing Union                                                                              Shama Kabani...
• Current Marketing Landscape   • Web Marketing: Then and     Now   • Google+   • Facebook Marketing   • Online Marketing ...
• Online shopping continues to grow 184.3 million (US) in 2012.   (Source: eMarketer) • 53.5% of the population and 70.8% ...
• By 2016, more than half of the dollars spent in US retail will   be influenced by the web. (Source: Forrester Research) ...
• 79% ranks events as “important” to their business. (Source:   Constant Contact, 2010) • 77% are currently using social m...
Then                            Now    •   Google Rewards             • Google Punishes    •   Content                    ...
Follow on Twitter: #TTGWEB                                        July 26, 2012 - SoMU                             The Mar...
• The more posts per day, the less  engagement -- when a brand posts twice a  day, those posts only receive 57% of the lik...
Do                                                      Don’t  • Lego-style marketing                                • Con...
www.MarketingZen.com                        www.TradeGroup.com                                                            ...
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The State of the Marketing Union - Presented by Shama Kabani

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Half of 2012 has flown by! Only six months remain to achieve your business marketing goals for 2012.

How can you attract more leads and more visibility before the year is over?

By recognizing and leveraging today's changing digital landscape.

In this webinar, we will take a good look at the state of affairs in today's marketing world.

This webinar is co-hosted by The Marketing Zen Group and presented by Shama Kabani.

Published in: Business, Technology
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The State of the Marketing Union - Presented by Shama Kabani

  1. 1. The State of the Marketing Union Shama Kabani @Shama The Marketing Zen Group &Follow on Twitter: #TTGWEB The Trade Group July 26, 2012 - SoMU The Marketing Zen Group & The Trade Group
  2. 2. • Current Marketing Landscape • Web Marketing: Then and Now • Google+ • Facebook Marketing • Online Marketing Do’s and Don’ts • What’s Next?Follow on Twitter: #TTGWEB July 26, 2012 - SoMU The Marketing Zen Group & The Trade Group
  3. 3. • Online shopping continues to grow 184.3 million (US) in 2012. (Source: eMarketer) • 53.5% of the population and 70.8% of internet users (up 7.1% from 2011) will watch online video in 2012. (Source: eMarketer) • Email opens on smartphones and tablets have increased 80% over the last six months. (Source: Litmus) • 27% of TV sets shipped worldwide in Q1 of 2012 had internet connectivity. (Source: Display Search)Follow on Twitter: #TTGWEB July 26, 2012 - SoMU The Marketing Zen Group & The Trade Group
  4. 4. • By 2016, more than half of the dollars spent in US retail will be influenced by the web. (Source: Forrester Research) • 40% of the accounts and 8% of the messages on social media sites are spam. (Source: Businessweek) • 91% of online adults use social media regularly. (Source: Experian) • 73% of smartphone owners access social networks through apps at least once per day. (Source: Lightspeed Research.)Follow on Twitter: #TTGWEB July 26, 2012 - SoMU The Marketing Zen Group & The Trade Group
  5. 5. • 79% ranks events as “important” to their business. (Source: Constant Contact, 2010) • 77% are currently using social media to market their events, and another 14% are planning to do so in the next year (Source: Constant Contact, 2012) • 74% of those using social media to promote their events think its effective (Source: Constant Contact, 2012) • Facebook is the most popular form of social media; of those using it to market their events 89% report using Facebook, followed by Twitter (66%) and LinkedIn (54%.) (Source: Constant Contact, 2012)Follow on Twitter: #TTGWEB July 26, 2012 - SoMU The Marketing Zen Group & The Trade Group
  6. 6. Then Now • Google Rewards • Google Punishes • Content • Content within Context • Single Platform • Multiple Distribution Points • Search. Social. Event. • Search -> Social -> Event -> • Offline event Lego Marketing • Online legacyFollow on Twitter: #TTGWEB July 26, 2012 - SoMU The Marketing Zen Group & The Trade Group
  7. 7. Follow on Twitter: #TTGWEB July 26, 2012 - SoMU The Marketing Zen Group & The Trade Group
  8. 8. • The more posts per day, the less engagement -- when a brand posts twice a day, those posts only receive 57% of the likes and 78% of the comments per post. (Source: Track Social)• In any given week, less than 0.5% of Facebook fans engage with the brand they are fans of. (Source: Marketing Science)• Build around their brand http://www.inc.com/jeff-haden/basic-social- media-marketing-mistake-everyone- makes.html• Utilize Facebook Ads – Sponsored Posts & Promoted PostsFollow on Twitter: #TTGWEB July 26, 2012 - SoMU The Marketing Zen Group & The Trade Group
  9. 9. Do Don’t • Lego-style marketing • Consider your website • Find ways to increase “complete.” engagement • Take current rankings for • Amp up offline events so they granted turn into online legacies • Put all your emphasis on the • See your website as an numbers of “fans” and evolution “followers” • Be an editor – use analytics • Consider any marketing piece to be an islandFollow on Twitter: #TTGWEB July 26, 2012 - SoMU The Marketing Zen Group & The Trade Group
  10. 10. www.MarketingZen.com www.TradeGroup.com Shama@MarketingZen.com www.Facebook.com/ShamaKabaniFollow on Twitter: #TTGWEB Twitter: @Shama July 26, 2012 - SoMU The Marketing Zen Group & The Trade Group

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