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Building Trust in a Time of Uncertainty: A Video and Social Strategy
Building Trust in a Time of Uncertainty: A Video and Social Strategy
Building Trust in a Time of Uncertainty: A Video and Social Strategy
Building Trust in a Time of Uncertainty: A Video and Social Strategy
Building Trust in a Time of Uncertainty: A Video and Social Strategy
Building Trust in a Time of Uncertainty: A Video and Social Strategy
Building Trust in a Time of Uncertainty: A Video and Social Strategy
Building Trust in a Time of Uncertainty: A Video and Social Strategy
Building Trust in a Time of Uncertainty: A Video and Social Strategy
Building Trust in a Time of Uncertainty: A Video and Social Strategy
Building Trust in a Time of Uncertainty: A Video and Social Strategy
Building Trust in a Time of Uncertainty: A Video and Social Strategy
Building Trust in a Time of Uncertainty: A Video and Social Strategy
Building Trust in a Time of Uncertainty: A Video and Social Strategy
Building Trust in a Time of Uncertainty: A Video and Social Strategy
Building Trust in a Time of Uncertainty: A Video and Social Strategy
Building Trust in a Time of Uncertainty: A Video and Social Strategy
Building Trust in a Time of Uncertainty: A Video and Social Strategy
Building Trust in a Time of Uncertainty: A Video and Social Strategy
Building Trust in a Time of Uncertainty: A Video and Social Strategy
Building Trust in a Time of Uncertainty: A Video and Social Strategy
Building Trust in a Time of Uncertainty: A Video and Social Strategy
Building Trust in a Time of Uncertainty: A Video and Social Strategy
Building Trust in a Time of Uncertainty: A Video and Social Strategy
Building Trust in a Time of Uncertainty: A Video and Social Strategy
Building Trust in a Time of Uncertainty: A Video and Social Strategy
Building Trust in a Time of Uncertainty: A Video and Social Strategy
Building Trust in a Time of Uncertainty: A Video and Social Strategy
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Building Trust in a Time of Uncertainty: A Video and Social Strategy Slide 1 Building Trust in a Time of Uncertainty: A Video and Social Strategy Slide 2 Building Trust in a Time of Uncertainty: A Video and Social Strategy Slide 3 Building Trust in a Time of Uncertainty: A Video and Social Strategy Slide 4 Building Trust in a Time of Uncertainty: A Video and Social Strategy Slide 5 Building Trust in a Time of Uncertainty: A Video and Social Strategy Slide 6 Building Trust in a Time of Uncertainty: A Video and Social Strategy Slide 7 Building Trust in a Time of Uncertainty: A Video and Social Strategy Slide 8 Building Trust in a Time of Uncertainty: A Video and Social Strategy Slide 9 Building Trust in a Time of Uncertainty: A Video and Social Strategy Slide 10 Building Trust in a Time of Uncertainty: A Video and Social Strategy Slide 11 Building Trust in a Time of Uncertainty: A Video and Social Strategy Slide 12 Building Trust in a Time of Uncertainty: A Video and Social Strategy Slide 13 Building Trust in a Time of Uncertainty: A Video and Social Strategy Slide 14 Building Trust in a Time of Uncertainty: A Video and Social Strategy Slide 15 Building Trust in a Time of Uncertainty: A Video and Social Strategy Slide 16 Building Trust in a Time of Uncertainty: A Video and Social Strategy Slide 17 Building Trust in a Time of Uncertainty: A Video and Social Strategy Slide 18 Building Trust in a Time of Uncertainty: A Video and Social Strategy Slide 19 Building Trust in a Time of Uncertainty: A Video and Social Strategy Slide 20 Building Trust in a Time of Uncertainty: A Video and Social Strategy Slide 21 Building Trust in a Time of Uncertainty: A Video and Social Strategy Slide 22 Building Trust in a Time of Uncertainty: A Video and Social Strategy Slide 23 Building Trust in a Time of Uncertainty: A Video and Social Strategy Slide 24 Building Trust in a Time of Uncertainty: A Video and Social Strategy Slide 25 Building Trust in a Time of Uncertainty: A Video and Social Strategy Slide 26 Building Trust in a Time of Uncertainty: A Video and Social Strategy Slide 27 Building Trust in a Time of Uncertainty: A Video and Social Strategy Slide 28
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Building Trust in a Time of Uncertainty: A Video and Social Strategy

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Freshly presented at High Ed Web 2019 in Milwaukee, Lisa Lightbourn, Videographer/Photographer at University of Toronto and I walk you through the original series #ThisIsUofT.

To get an authentic story across, nothing happens without relationships and trust. In times of high pressure, skepticism, and little time, it can be difficult to get to the heart, truth, and “why” of what moves a person. In this presentation, we’ll show how you can building trust in all stages of engaging leadership, outreach, relationship building, video production, and social media strategies to make a huge impact through an ongoing video series.

We will lead you through examples from the “This Is U of T” series that has become a platform to explore people and issues in the world through their connection to the university. You will walk away with tools to template your own video series, lead with connection for better engagement and viewership, step-by-step social media “premiering” strategies for multiple channels, and inspiration to share how your higher education institution impacts this time of uncertainty through humanity.

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Freshly presented at High Ed Web 2019 in Milwaukee, Lisa Lightbourn, Videographer/Photographer at University of Toronto and I walk you through the original series #ThisIsUofT. To get an authentic story across, nothing happens without relationships and trust. In times of high pressure, skepticism, and little time, it can be difficult to get to the heart, truth, and “why” of what moves a person. In this presentation, we’ll show how you can building trust in all stages of engaging leadership, outreach, relationship building, video production, and social media strategies to make a huge impact through an ongoing video series. We will lead you through examples from the “This Is U of T” series that has become a platform to explore people and issues in the world through their connection to the university. You will walk away with tools to template your own video series, lead with connection for better engagement and viewership, step-by-step social media “premiering” strategies for multiple channels, and inspiration to share how your higher education institution impacts this time of uncertainty through humanity.

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