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Logo design

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The step-by-step process by which I created my artist logo

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Logo design

  1. 1. LOGO DESIGN Step-by-step process
  2. 2. DRAWINGThe artist I am promoting is Sean Bones. Rather than designing a logo which was vague and similar to existing artistlogos, I thought by using Sean Bones’ name to create something more quirky would be more fitting to the style of artisthe is. The concept of the logo is to have a bone (fitting in with the name of the artist) and to then add initials/text. I began by drawing out a few ideas testing different materials to draw with. These were then FINAL LOGO OUTLINE - scanned onto my laptop and the scanned, edited and outline was edited to make it background removed. look more professional. The background was also removed so that the image could be placed easily onto the website and digipak.
  3. 3. ADDING TEXTI’m using Wix.com to create my website, and whilst I was looking through the features I realised that as part of thephoto editor there is an option to add text. As I mentioned previously, I want the logo to include the initials ‘SB’ orthe full name, ‘Sean Bones‘ so I began experimenting with text (I decided to use Times New Roman as this is a classicfont which compliments the fonts I have used elsewhere on the website).
  4. 4. EXPERIMENTING (background Chosen text removed)
  5. 5. ADDING EFFECTSAs I mentioned in a previous blog post, I recently found a photo editing app called pixlr-o-matic when I was browsingthrough the app store on my phone. I found out it can also be used on a MacBook, so I have been experimenting with itand have definitely decided to use it to design my logo, and possibly to edit the digipak photographs. Here are a fewsamples of the effects I added to my original logo - the reason I decided to add effects was because when I placed the logoonto the website it seemed out of place with its bright white colour and neat outline. This app has quite a few effectswhich fade and distort outlines and generally make the image more ‘grunge-like’ which is more fitting to my website. Chosen effect
  6. 6. USING ON THE WEBSITE 1. Larger logo Twitter/Facebook links 2. Smaller logo I definitely prefer the smaller logo on the banner as it goes with the subtle, understated theme I’m using throughout the website and digipak.
  7. 7. USING ON THE WEBSITE 1. Larger logo Twitter/Facebook links 2. Smaller logo I definitely prefer the smaller logo on the banner as it goes with the subtle, understated theme I’m using throughout the website and digipak.

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