DIGIPAK ANALYSISIn this presentation I will analyse two digipaks in terms of practicality, aesthetic quality and conventions.
“CHANNEL ORANGE” - FRANK OCEAN The front and back covers of this Although the style of the digipak are very much ‘less is more’ digipak is simple and – this reflects the message of the features no images or long album itself and the style of artist sections of text, there is a Frank Ocean is. promotional sticker on the bottom right hand corner. It is important to keep the This is used to attract new general feel of the digipak in audiences who may not be line with the type of familiar with the artist or artist/band I am promoting, his music. and the style of music. This is an effective idea that I should take into Parental Advisory notice is account when planning vital when the album my own digipak – contains explicit material. especially as the artist/band I will be promoting will be relatively underground. Legal facts are also vital aspects of an album cover. Presenting them in the form of a single strip means that it doesn’t take up too much space and sticks to the feel of the digipak.
“CHANNEL ORANGE” - FRANK OCEAN Under each panel there is a slot – one to hold the cd and the other to hold the booklet that comes with the digipak. Being a 4 panel digipak, when the consumer opens it up, they are presented with striking, bold artwork which extends the concept of the album. This image highlights the clever use of When making a 4 panel digipak it is important to consider colour and prints that runs through the how effective the images and text are, and to be selective whole product, including the cd itself. about what will feature on the digipak – due to design Using a recurring theme with a strict constraints. focus makes the product look more like a collection than individual aspects of a digipak.
“CHANNEL ORANGE” - FRANK OCEANIncluded in the digipak is a booklet,featuring lyrics and pictures. The text in the booklet consists of lyrics to all songs, and the writing and producing credits for each track. Although some albums do not include song lyrics, it is a chance for fans and new listeners to connect with the music and perhaps focus on the music as opposed to the pictures included in the promotional material. Depending on the type of artist/band it would be an effective technique to use.The images are generally spread over two pages andare dark and mysterious – not necessarily featuring theface of the artist. This goes against the conventions ofpromotional material, as usually the material wouldfeature various shots of the artist/band, perhaps frommultiple photo shoots.However, the images do stick to the general concept ofthe album, with its film and video game inspired skits,psychedelic music influences and the reference tographeme-colour synthesia in the title of the album.
“TRILOGY” – THE WEEKND The front and back panels of this digipak use subtle, black and white images and text – and achieve an effective final product. The design of the digipak reflects the style of music and artist directly, it is very much a dark rhythm and blues sound combined with powerful lyrics and a zoned out, drug-induced mood. Parental Advisory notice is vital when the album contains explicit material. The back panel includes the time span of which the 3 mix tapes were recorded – providing details like these is a key technique used to reach out to the artists’ fans.Conventions include: barcode, credits, record label logo(XO) and legal information
“TRILOGY” – THE WEEKND When the consumer opens the first panel of the digipak, a full track listing can be seen, outlining how many songs there are on the cd’s. There is also a clear and concise strip of information concerning the credits of the album at the bottom of the panel. This idea of paying close attention to how the consumer opens the material is vital and I should definitely consider the order of information and images that I use when designing my own digipak. As there are 3 cd’s included in this digipak, there are booklets to go with each one. Each booklet has its own individual concept and theme, echoing the style of music of each corresponding cd. The booklets slot directly into the compartments under each cd.
“TRILOGY” – THE WEEKNDThis image shows the contents of thedigipak and highlights just how much can gointo a single album cover. An importantaspect of this particular digipak is the easeat which everything slots into each other –meaning that the consumer is able tonavigate their way through the product withclear direction and understanding of theartist and music.I like the way that all items in this digipakfollow the recurring black and white theme,making the products look of a very high qualityand unlike most existing products (which oftentry to use bright colours and large text sizes tograb attention).The focus is very much on keeping the designsimple, which is definitely something I wouldconsider doing when designing my own.