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Impress Me Or You're Dead - Ways For Recruiters to Increase Findability

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Impress Me Or You're Dead - Ways For Recruiters to Increase Findability

  1. 1. Impress Me or You’re Dead v2 MORE RULES FOR HOW CANDIDATES JUDGE RECRUITERS(AND WHAT YOU CAN DO ABOUT IT BEFORE IT HAPPENS)
  2. 2. Presenter Info• Kris Dunn• CHRO at Kinetix (RPO, Recruiting)• Founder of Fistful of Talent , The HR Capitalist• Hoops Junkie
  3. 3. KEYWORDS: Social MediaPlan, Findability, Likabilit y, Best in Breed vs. "Suite" Recruiter
  4. 4. Framing Candidate Judgment of You: (the recruiter) Rule #2Increase Your FINDABILITY(is that a word? It is now..)
  5. 5. Findability Means You Trick People Into Researching (YOU) • Remember – our goal is positively frame a candidate’s judgments of you as a recruiter • The social work creates a deck from which you can promote • Now that you’ve got a presence – a real one, not a crap one – you want people to find those accounts and be influenced by them • Findability = Getting candidates to give your content stream a chance
  6. 6. 4 Ways to Improve Your “Findability” as a Recruiter• Simple, simple (but most of the world doesn’t do it) Embed links to your profiles in the following places: 1. Email signatures - static 2. ATS Messaging 3. Job Posting Header and Footers 4. Signatures - dynamic Please Drink the Kool-Aid
  7. 7. This is a Bonus – Steal This Tool Today • Wisestamp embeds RSS from your content steam • http://www.wisestamp.com/ • Best way to make signatures dynamic • Your interesting ways just became a lot more findable
  8. 8. Kris:kdunn@kinetixhr.comwww.fistfuloftalent.comTwitter: @kris_dunnLinkedIn: www.linkedin.com/in/krisdunn

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