How to start a professional blog without losing your mind

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How to start a professional blog without losing your mind

  1. 1. How to Start a Blog to Support Your Professional Brand (without Losing Your Mind)
  2. 2. Presenter Info • Kris Dunn • CHRO at Kinetix (RPO, Recruiting) • Founder of Fistful of Talent , The HR Capitalist • Hoops Junkie • 6 years hard core blogging experience • 200K monthly “impressions” across both blogs (includes page views, RSS deliveries, email subscription deliveries, etc.)@kris_dunn #fot
  3. 3. @kris_dunn #fot
  4. 4. Why The Hell Would I Want to Blog? • Three Words: Subject Matter Expert • The 90/9/1 Rule – Less than 1% are content creators • Social Media is more distribution than it is content creation • Who’s the audience you want to listen? The 90/9/1 Rule says you have a chance to distinguish yourself from the pack via content creation/blogging • Lead generation and authority in your niche • Outcomes from commitment to blogging – website traffic, brand awareness, engagement with customers/prospects, etc.
  5. 5. @kris_dunn #fot
  6. 6. How Do you Create A Blog that Creates Thought Leadership and Content that Can Be Multi-Purposed?1. Pick your Niche – usually AxBxC• Example – HR Capitalist is an HR guy in the field who views the world through a pro-business, pro- company lens and views talent through the world of pop culture and sports2. Map your content plan – what are the 20 most important things for you to talk about based on that positioning?3. Pick a schedule and stick to it – come hell or high water – Bleed it out…. Hit the 20 areas consistently
  7. 7. @kris_dunn #fot
  8. 8. What Blogging Platform is Right For You? • In order, from most to least features/complexity: – Wordpress – gold standard, get ready to be a junior programmer – Typepad – safe middle choice, good features but not nearly as many widgets and flexibility – Blogger – Simple and effective, by far the fewest features • How do you choose? – Your own technical competence – Probability of you blogging one year from now – What features are non-negotiable for you • Note – Features and platforms don’t matter if you don’t write regularly
  9. 9. @kris_dunn #fot
  10. 10. Why Micro-niche and Micro-Topic Are Key to Your Success as a Blogger• Biggest barrier to you becoming a blogger – you write 5 manifestos and then you can’t figure out what to write after that.• Best length – 500 words or less.• Take a topic in your wheelhouse (example – the offer process) and break it down• How many ways can you breakdown the offer process? What are the issues? The humor? The problems?• Turns one blog post into 10• Stories from the field give you more than 10 posts on that single topic – breaking what seems like a small topic down even further is micro-topic focus, which is most interesting and most credible to your reader
  11. 11. @kris_dunn #fot
  12. 12. The Top 6 Things To Remember As a Blogger (If you want anyone to read) 1. Titles Rule – Don’t Write Boring headlines 2. Grab ‘em in the first paragraph 3. Whitespace through indent, bullets or numbered lists is key for readability 4. Rip stuff out of the headlines of pop culture and news to gain interest 5. Never write more than 700 words 6. Add art – it makes people give you more of a chance if your post sucks
  13. 13. Don’t Think All Your Content has to be OC – Original Content • It’s great when you write a great OC piece, but don’t think that’s all you can do • EGO with own work = Failure • Share the work of other via “blocking” • Blocking means that you intro the area in question, share an excerpt from someone’s work (indent for whitespace!), then come back and tell them what it means • This is how you always have something fresh
  14. 14. @kris_dunn #fot
  15. 15. Using Social and Mobile to Distribute the Great Content on Your Blog1. Write Unbelievable Headlines2. Write Unbelievable Headlines3. Focus on the big 3 of social – Twitter, LinkedIn, Facebook4. Set up automation to automatically share your work across the big three5. Automation vs. Manual updates as a blogger – people disagree6. Share the work of others7. Have a social media interaction plan – do more than share your own work8. Be there consistently with your blog – 3X a week is the minimum for great results9. Are you new media savvy? That’s the next step after you show you can create great content on a consistent basis
  16. 16. @kris_dunn #fot
  17. 17. Kris:kdunn@kinetixhr.comwww.kinetixhr.comwww.fistfuloftalent.comTwitter: @kris_dunnLinkedIn: www.linkedin.com/in/krisdunn

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