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3 SIMPLE TIPS TO CONVERT
YOUR SMALL BUSINESS
WEBSITE’S TRAFFIC INTO
CUSTOMERS
Necessary Knowledge For Every Small Business Owner
FOCUS SPACE
Having a website for your business, no matter how
small or big, is crucial for every business’s
credibility. But building one is only half the battle.
The focus should be on how you can use your
website. Your business’s growth depends on your
website’s success which in turn depends on the
traffic it gets and how many of them convert into
customers. Here are three tactics to ensure just
that!
KEEP YOUR VISITOR’S E-MAIL
ADDRESSES
“Join our mailing list” is really not enough to keep the customers engaged
with your business as the new visitors may not know what the website is
all about. You need a direct call to action or something that prompts them
to indulge and a reward to keep them engaging. Prevail their interest on
the website by offering them something valuable for free in exchange for
their email address such as a free educational seminar or offer a free
newsletter.
1
PAID CLICKS SHOULD BE SENT TO
A SPECIAL LANDING PAGE
Utilise pay-per-click to send your customers to a specific landing page
which will provide direct effective communication and lesser distraction
than a regular homepage. The landing page content should be
organised specifically to the search term the visitor clicked on while
placing other navigation and content section links lower on the page.
Putting them on “Join My Mailing List” box and free offer right on that
landing page is the only chance to grab them while they’re interested.
2
 RE-ENGAGE THE NEW SIGNUPS
Once you have gathered the visitor’s email address, you should work on
re-engaging these potential customers. A tried and tested method to do
that is by creating a set of emails with promotional and informational
content. Invite them to sign up for your newsletters and when they do,
track the links they click on and target mailings to their interests and
habits. The paid search advertising combined with email marketing is an
opportunity to say something meaningful about your business to
potential customers.
3
REMEMBER !
There are many ways to convert your website
visitors into customers. Think of new, innovative way
to keep your potential customers hooked to your
brand. From focusing on conversion optimization to
hacking your way to growth, the possibilities are
endless!
CONTACT US: www.facebook.com/
KredXIndia/
twitter.com/KredXIndia
K R E D X . C O M
info@kredx.com
080-304 56336
ADDRESS:
3rd Floor, Gayathri Mansion,
Above Ravindu Toyota,
Bellandur Village, Outer Ring
Road, Bellandur, Bangalore
560103, Karnataka, India

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3 simple tips to convert your small business

  • 1. 3 SIMPLE TIPS TO CONVERT YOUR SMALL BUSINESS WEBSITE’S TRAFFIC INTO CUSTOMERS Necessary Knowledge For Every Small Business Owner
  • 2. FOCUS SPACE Having a website for your business, no matter how small or big, is crucial for every business’s credibility. But building one is only half the battle. The focus should be on how you can use your website. Your business’s growth depends on your website’s success which in turn depends on the traffic it gets and how many of them convert into customers. Here are three tactics to ensure just that!
  • 3.
  • 4. KEEP YOUR VISITOR’S E-MAIL ADDRESSES “Join our mailing list” is really not enough to keep the customers engaged with your business as the new visitors may not know what the website is all about. You need a direct call to action or something that prompts them to indulge and a reward to keep them engaging. Prevail their interest on the website by offering them something valuable for free in exchange for their email address such as a free educational seminar or offer a free newsletter. 1
  • 5.
  • 6. PAID CLICKS SHOULD BE SENT TO A SPECIAL LANDING PAGE Utilise pay-per-click to send your customers to a specific landing page which will provide direct effective communication and lesser distraction than a regular homepage. The landing page content should be organised specifically to the search term the visitor clicked on while placing other navigation and content section links lower on the page. Putting them on “Join My Mailing List” box and free offer right on that landing page is the only chance to grab them while they’re interested. 2
  • 7.
  • 8.  RE-ENGAGE THE NEW SIGNUPS Once you have gathered the visitor’s email address, you should work on re-engaging these potential customers. A tried and tested method to do that is by creating a set of emails with promotional and informational content. Invite them to sign up for your newsletters and when they do, track the links they click on and target mailings to their interests and habits. The paid search advertising combined with email marketing is an opportunity to say something meaningful about your business to potential customers. 3
  • 9. REMEMBER ! There are many ways to convert your website visitors into customers. Think of new, innovative way to keep your potential customers hooked to your brand. From focusing on conversion optimization to hacking your way to growth, the possibilities are endless! CONTACT US: www.facebook.com/ KredXIndia/ twitter.com/KredXIndia K R E D X . C O M info@kredx.com 080-304 56336 ADDRESS: 3rd Floor, Gayathri Mansion, Above Ravindu Toyota, Bellandur Village, Outer Ring Road, Bellandur, Bangalore 560103, Karnataka, India