Derek
Woodgate

Recrea.ng
the
Crea.ve
Class
     Beyond
economic
contribu/on
         3Cs
            5Cs
                    • 
Outcomes
...
The
Global
Crea.vity
Index
Malaysia
is
in
33rd
place


The
crea.ve
economy
  36%
of
US
working
popula/on
in
Crea/ve
class
  Restructuring
of
workplace,
by
2020
–
only
35%
empl...
Aus.n:
Best,
Livable
and
successful
 • 

 • 
Metropolitan
Popula/on:
1.6
million
 • 
Youngest
city):
average
age
28.5
 • 
...
Aus.n
Megaregion
Revolu.on
           2000‐2010
                  2011‐2020
        Semiconductors




        Nanotechnol...
Where
there
is
love,
there’s
a
way
       Digital
                       Aus/n
2020/
    Convergence
                     ...
Guiding
Values
                            Built
environments
reflect
the
                             inspira.onal
crea.v...
 Coolness
score
(lifestyle,
night
life
and
cultural
 ameni.es,
bustling
street
scene,
talent‐a_rac.veness,
 authen.city
a...
Branding,
spirit
and
iden.ty

The
City
as
Data
  Sensor
playgrounds
‐
simula.on
  Leveraging
real‐.me
data
to
u.lize
   emerging
behaviors
in
space

...
Bringing
crea.vity
to
the
public
  SXSW 
London’s
Silicon
Roundabout—or
Tech
City
  Old
Street,
Shoreditch
and
Hackney
neighborhoods
  The
new
Covent
Garden.


Create
the
future
  The
Crea.ve
Alliance
  Unified
Economic
Development
Budget
  Crea/ve
Industry
Loan
Program
and
suppo...
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Innovative approaches to integrating creatives

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Innovative approaches to integrating creatives

  1. 1. Derek
Woodgate

  2. 2. Recrea.ng
the
Crea.ve
Class
 Beyond
economic
contribu/on
 3Cs
 5Cs
 • 
Outcomes
of
crea/vity

 Talent
 •
Structural/ins/tu/onal
 



capital

 Technology
 •
Human
capital

 Tolerance
 •
Social
capital

 •
Cultural
capital


  3. 3. The
Global
Crea.vity
Index
Malaysia
is
in
33rd
place


  4. 4. The
crea.ve
economy
  36%
of
US
working
popula/on
in
Crea/ve
class
  Restructuring
of
workplace,
by
2020
–
only
35%
employees
  New
professions
driven
by
nano‐bio,
transmedia,
  Add
another
6.8
million
crea.ve
new
jobs
in
US,
with
 employment
in
arts,
design,
and
media
rising
by
12
 percent
  The
global
compe..on
for
talent
  Malaysia:
big
opportuni/es
in





crea/vity
economy,
currently
only
6%

  5. 5. Aus.n:
Best,
Livable
and
successful
 • 

 • 
Metropolitan
Popula/on:
1.6
million
 • 
Youngest
city):
average
age
28.5
 • 
Large
University

 • 
2nd
Crea/ve
City
in
the
USA
 • 
Cultural
ac/vity:
major
economic
driver
 

($4
billion)
 • 
Silicon
Hills
 • 
Home
to
the
world’s
largest
super
 


computer
 • 
“Live
music
capital
of
the
world”
 • 
40%
of
adults
with
higher
educa/on

  6. 6. Aus.n
Megaregion
Revolu.on
 2000‐2010
 2011‐2020
 Semiconductors




 Nanotechnology
 Convergence
 AI
and
Robo.cs
 Technologies


 Advanced
sensor
 Medical
Devices/ Neuro‐compu.ng
 Biosciences



 Immersive
&VR
 Healthcare
and
Life
 Fiber
op.cs
 Sciences

Wireless





 Self‐healing
&
 Crea.ve
Media
 Metamaterials
 Green
Industries

 Holographic

 Digital
Media





 Amorphous
metals
 Clean
Energy
 E‐tex.les

  7. 7. Where
there
is
love,
there’s
a
way
 Digital
 Aus/n
2020/
 Convergence
 Liveable
city
 Ini/a/ve
 Leadership
 Create Austin  Aus/n

  8. 8. Guiding
Values
   Built
environments
reflect
the
 inspira.onal
crea.ve
spirit
•  Inclusion
   Crea.ve
vitality
is
a
priority
• 
Collabora/on
   Leverage
convergence
of
techno‐ crea.ve
competencies,
companies
• 
Innova/on
 and
applica.ons
 Through
community
engagement
and
civic
leadership
Aus/n
will
strengthen

its
 techno‐cultural
vitality
and
become
 known
for
its
crea/vity

  9. 9.  Coolness
score
(lifestyle,
night
life
and
cultural
 ameni.es,
bustling
street
scene,
talent‐a_rac.veness,
 authen.city
and
uniqueness,
(imagina.ve
hedonism),
 bohemia,
enlightened
areas
,
tolerance,
popula.on
or
 visitors
aged
22‐29)
– POV magazine 
“An/cipa/on is more important than the actual  consump/on of experiences”
–
(Pines
and
Gilmore)

  10. 10. Branding,
spirit
and
iden.ty

  11. 11. The
City
as
Data
  Sensor
playgrounds
‐
simula.on
  Leveraging
real‐.me
data
to
u.lize
 emerging
behaviors
in
space

  Responsive,
kine.c
architecture
–
CO2
 detec.on
  Open
source
streets
&
annotated
 environments
•  Media
architecture
•  
Interac.ve
facades
•  
Buildings
as
city
ligh.ng

  12. 12. Bringing
crea.vity
to
the
public
  SXSW 
  13. 13. London’s
Silicon
Roundabout—or
Tech
City
  Old
Street,
Shoreditch
and
Hackney
neighborhoods
  The
new
Covent
Garden.


  14. 14. Create
the
future
  The
Crea.ve
Alliance
  Unified
Economic
Development
Budget
  Crea/ve
Industry
Loan
Program
and
support
  Hybridiza/on
‐
converge
with
emerging
industries
  Harmonize
with
the
built
environment
  Expand
beyond
the
obvious
  Involve
the
community
  Think
like
a
DJ


×