Little Caesar's

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Little Caesar's

  1. 1. Pizza! Pizza!<br />A Hot-and-Ready Story<br />
  2. 2. Going Back in Time<br />May 9, 1959, Mike and Marian Illitch founded Little Caesar’s in Garden City, MI<br />“Pizza! Pizza!” advertising campaign launches in 1979<br />Today, the “Hot-and-Ready” pizza is offered for carry out.<br />
  3. 3. Where Are We Now?<br />Little Caesar’s strives to be the nation’s best take-home pizza chain<br />GOALS: Move back up to being the No. 2 nationally ranked pizza chain and higher<br />CHALLENGES: Most LC branches do not deliver, as opposed to the majority of other pizza competitors<br />
  4. 4. So what next?<br />
  5. 5. Where Are We Going?<br />Little Caesar’s already has a great catchphrase that is making a comeback!<br />Why reinvent the wheel?But what happened in the first place?<br />
  6. 6. How Do We Get There?<br />Online presence is currently not very strong<br />Social media is about being SOCIAL!<br />Foursquare: Become the Roman Emperor of your local Little Caesar’s<br />Facebook: “Likes” can get you and your friends the free pizza of the week<br />Twitpics: Most creative way to eat a pizza<br />
  7. 7. How Do We Get There?<br />More reasons to order a pizza for the big game!<br />Peak advertising for late December<br />Live coverage of the bowl game through videos, tweets, blogging, etc.<br />
  8. 8.
  9. 9. But How Much Does it Cost?<br />The best part about social media? <br />It’s FREE!<br />Youtube commercials, Twitter, Facebook, Foursquare<br />Aside from mailers, only large costs will go toward bowl game promotion and events<br />
  10. 10. Bridget Renwick<br />New Media Driver’s License, Spring 2011<br />

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