The 4th industrial revolution

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How to become part of the 4th industrial revolution and tap into revenues of one of the most vibrant global markets.
Not all markets are equal! When starting a new business, choosing a lucrative market will stack the odds in your favor.

The 4th industrial revolution

  1. 1. And tap into revenues of one of the most vibrant global markets How to become part of the 4th industrial Revolution
  2. 2. The #1 question to answer when starting a new business “Am I entering a growing or a dying market?”
  3. 3. Choose a lucrative market that will stack the odds in your favor Not all markets are equal!
  4. 4. Do not stop looking!Thinking "technology is outside of my reach or interest”?
  5. 5. Within this lucrative market is a gem: SaaS* *Software-as-a Service
  6. 6. Software as a Service/SaaS Cloud-based services that offer solutions on a month-to-month subscription basis
  7. 7. In 2016
  8. 8. This trend will remain on the upswing
  9. 9. With this presentation we’ll explain how you can start a business in this vibrant market How can you "leapfrog" into this market?
  10. 10. Upfront capital Technical knowledge Programming knowledge Technical team Physical infrastructure (Warehouse, office, own servers, etc.) What you DON'T need
  11. 11. Determination Discipline Energy Common sense A device to connect to the Internet To identify a business opportunity What you DO need
  12. 12. Finding new business opportunities is what sets entrepreneurs apart
  13. 13. We will only explore 2 areas in which to find new business opportunities
  14. 14. See http://bit.ly/1S3ys3U for more on "On finding new business opportunities"
  15. 15. Shadow business processes 1st area for new opportunities:
  16. 16. #1 Processes & practices not supported by, or on the radar of, the IT department Shadow business process are…
  17. 17. #2 Processes typically supported by spreadsheets, paper, emails, phone calls, etc. Shadow business process are…
  18. 18. Shadow business process are… #3 Solutions developed on a ad hoc basis rather than a formal, generic solution for all
  19. 19. #4 Informal processes used by a department or team Shadow business process are…
  20. 20. #5 Temporary processes E.g. hosting an international workshop http://bit.ly/1WMmTGn Shadow business process are…
  21. 21. #6 A quick solution E.g. the sales team wants to evaluate customers’ satisfaction levels for their year-end performance report http://bit.ly/1Uax3Al Shadow business process are…
  22. 22. What is the future of
  23. 23. There a MASSIVE need for agile SaaS solutions in the corporate world Our conclusion…
  24. 24. We’ll soon motivate this premise Not yet convinced that you do not need technical skills?
  25. 25. Non-technology industries 2nd area for SaaS opportunities:
  26. 26. "Software will disrupt & revolutionize all non-technology industries."
  27. 27. They don’t own a single vehicle yet they are the biggest taxi operator in the world Think Uber…
  28. 28. Uber is in essence a software company
  29. 29. They don’t own a single property yet they are the biggest hotel company in the world Think Airbnb…
  30. 30. Airbnb is in essence a software company
  31. 31. “We believe that every industrial company will become a software company.” General Electric, CEO Jeffrey Immelt
  32. 32. Billing for garden services http://bit.ly/1UQxlXc Software solutions for non-tech industries
  33. 33. A bike repair business uses software to manage the flow of tasks as bicycles come in for repairs http://bit.ly/1tnWT7Q Software solutions for non-tech industries
  34. 34. Property maintenance company logs faults & issues, and optimizes the management of the repair process http://bit.ly/1UQzbHq Software solutions for non-tech industries
  35. 35. Question: Why don't you need technical skills or a tech-team to start a business that offers software solutions?
  36. 36. Question: Why don't you need technical skills or a tech-team to start a business that offers software solutions? Answer: Because of a phenomenon called the “democratization of technology”? It is the increased access for tech-nots to sophisticated technological products, tools and services.
  37. 37. Question: Why don't you need technical skills or a tech-team to start a business that offers software solutions? Answer: Because of a phenomenon called the “democratization of technology”? It is the increased access for tech-nots to sophisticated technological products, tools and services. Examples: Shopify, Kotive & 3D printing.
  38. 38. Identify an "itch" in the market or an area of frustration or need or an "ill-structured problem" that causes uncertainty and irritation #1 Find an “itch” “How to start…”
  39. 39. The differentiating success factor is how creatively you can match solutions to problems #2 Pair this “itch” with a software solution “How to start…”
  40. 40. Get template solutions that you can use as-is or customize http://www.kotive.com/solutions/ #3 Take an existing solution “How to start…”
  41. 41. Design custom solutions for your customers based on your insights http://bit.ly/1UhoPDk #4 Or, create your own solutions “How to start…”
  42. 42. Start to market your solution to a specific niche market E.g.garden services, event organizers, NGO, learning institutions #5 Sell to a niche market “How to start…”
  43. 43. Read the full post at http://www.kotive.com/blog/leapfrog-into-butter/ continue
  44. 44. Non-tech businesses have real challenges that can effectively be solved with technology BUT… Market dynamics
  45. 45. …many of them do NOT know that there are software solutions to their everyday frustrations AND… Market dynamics
  46. 46. …many of them do NOT know where to begin the search for effective solutions AND… Market dynamics
  47. 47. …they are often reluctant to start using technology, believing it is out of their reach AND… Market dynamics
  48. 48. …they want to remain focussed on their core business. Market dynamics
  49. 49. and gently assist them in implementing it then… If you can introduce them to software solutions
  50. 50. and gently assist them in implementing it then… If you can introduce them to software solutions they will love you for this & will gladly pay for it!
  51. 51. Your customers are not geographically confined to your own hometown The globe is your market
  52. 52. Photo credits https://unsplash.com/@matthewwiebe https://unsplash.com/@nasa Signup at kotive.com and get started in the software solutions market Design, share & run taskflows for your and your customers’ business

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