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30+ email writing tips for bulk newsletters


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Communicate more effectively with your existing customers and subscribers, get more opens and more clicks.

Published in: Marketing
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30+ email writing tips for bulk newsletters

  1. 1. 30+ email writing tips for Bulk emails. A collection of tips compiled from insights by today’s top email marketers
  2. 2. Improve your mailing list quality Just because it’s big, doesn’t mean it’s good. Theme #1
  3. 3. vv Use a double opt-in “Thanks for signing up to receive our weekly newsletter! Please confirm your email address” Bulk
  4. 4. vv Segment your mailing list Personalize content by interests, hobbies, carreers and user behaviour. TransactionalBulk
  5. 5. vv Keep that list fresh Hi John! I’ve noticed that you haven’t read our emails recently. If you’re still enjoying being a part of this mailing list, click to confirm your subscription… Bulk
  6. 6. Focus on your subject line Your subject line is the most important written piece of your email. Theme #2
  7. 7. vv Make your subject line relevant and enticing Take your time when writing a subject line - it’s the first thing that your readers will see... TransactionalColdBulk
  8. 8. vv Test out different formats Figure out which format your market likes best. TransactionalColdBulk
  9. 9. vv Try varying lengths of subject lines Different lengths of subject lines will also suit various emails differently. TransactionalColdBulk
  10. 10. vv Try the casual approach If your subject line is casual and personalized, your readers will be more likely to open your emails. TransactionalColdBulk
  11. 11. vv Use sentence case Using sentence case in your subject lines makes them look friendlier and less formal. TransactionalColdBulk
  12. 12. Write great content If your reader is impressed by your subject line, the content had better not disappoint them. Theme #3
  13. 13. vv Quality over quantity If the content of your email is worth reading, your readers will want to hear from you in future. Bulk
  14. 14. Have you seen the original guide where these tips are described in more detail? And the samples? See it now: P.S. you can download actionable checklists for bulk, cold & transactional emails in the guide.
  15. 15. vv Make a good first impression! When somebody signs up to join your mailing list, make sure that they receive your best content straight away. ColdBulk
  16. 16. vv Offer real value in every email that you send Useful tips and tricks, discounts for products, fascinating facts, etc. Bulk
  17. 17. vv Use the open loop technique “One tip in particular has changed the way that I advertise my business completely… But this newsletter is getting too long now, so I'll have to tell you about it tomorrow instead.” Bulk
  18. 18. vv Be consistent Wherever possible, use similar layouts and color-schemes. TransactionalBulk
  19. 19. vv Don't let your emails get boring Add some comic relief to the end of your email, after the important information has been seen. TransactionalBulk
  20. 20. Your writing style How you write your content is just as important as what you write about. Theme #4
  21. 21. vv Write as if you are speaking to one person Write like you talk - avoid using words like 'inquiry', 'correspondence' and 'herewith'. TransactionalColdBulk
  22. 22. vv Play to your readers' curiosity “I didn't know that we'd be filming last week, so I was wearing my old crocs during filming… Please don't laugh when you watch the video!” Bulk
  23. 23. vv Close with a question Cold “I've noticed you don't have a Live Chat box on your site - is this something you've considered before?” Bulk
  24. 24. vv Have a clear Call to Action For the most part, an email without a Call to Action is a waste of time. TransactionalColdBulk
  25. 25. vv Use your P.S. wisely! Most readers start by reading the subject line, and then skip to the bottom of your email, reading the P.S. TransactionalColdBulk
  26. 26. vv Put all of your contact info into your signature Cold Just not your email address! Bulk
  27. 27. vv Include a small image in your signature Cold The best images to use would be your company logo, or a small profile shot of you. Bulk
  28. 28. Have you seen the original guide where these tips are described in more detail? And the samples? See it now: P.S. you can download actionable checklists for bulk, cold & transactional emails in the guide.
  29. 29. Personalization Personalized mails have a 29% higher open rate and 41% unique click-through rate. Theme #5
  30. 30. vv Use their name! Instead of starting an email with 'Hello', why not try 'Hello, John!' TransactionalColdBulk
  31. 31. vv Put yourself in your readers' shoes Cold Try to avoid using 'I, we and me' too often, and focus on using 'you and your' instead. Bulk
  32. 32. Practical tips In order to get accurate open rate results, there are a few things on the technical side that can help you out. Theme #6
  33. 33. vv Send emails from a personal email address Cold Hubspot sent emails from 'Hubspot' (0.73% Click Through Rate) vs 'Maggie Georgieva, Hubspot' (0.96% Click Through Rate). Bulk
  34. 34. vv Avoid spam filters Avoid common spam and 'sales-pitch' words and phrases, like 'No questions asked', 'Limited time only' and 'They're just giving it away'. TransactionalColdBulk
  35. 35. vv Optimize emails for mobile Over half of all emails are opened on mobile devices. TransactionalColdBulk
  36. 36. vv Include alt. text or a web copy link Many of the services that track email open rates rely on images loading for them to know if the email is opened or not. Bulk
  37. 37. vv Make sure that they know they can reply “P.S. You can reply directly to this email if you'd like to get in touch.” TransactionalBulk
  38. 38. vv Resend unopened emails Cold Resending unopened emails has a chance to improve their open rates by about 50%! Bulk
  39. 39. vv A/B test EVERYTHING In order to fine-tune your emails and make them the best that they can be, you need to test which variations come out on top. TransactionalColdBulk
  40. 40. Timing & scheduling Emailing people at appropriate times and scheduling emails to go out at a comfortable pace plays a big role in getting your emails opened and read. Theme #7
  41. 41. vv Timing is everything Cold Multiple studies show that the best time to send email is Tuesday at 10am. Bulk
  42. 42. vv Stick to a consistent schedule with your emails Cold Offer your readers the opportunity to change the frequency at which they receive emails. Bulk
  43. 43. Have you seen the original guide where these tips are described in more detail? And the samples? See it now: P.S. you can download actionable checklists for bulk, cold & transactional emails in the guide.