Finnish Home Accident Prevention Campaign

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Joona Vuorenpää's presentation about Finnish Home Accident Prevention Campaign and safety in Finland (International Conference of Safe Communities, August 2009) www.kotitapaturma.fi

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Finnish Home Accident Prevention Campaign

  1. 1. FINNISH HOME ACCIDENT PREVENTION CAMPAIGN You have only one life. 15 August 2009, Cali, Colombia Joona Vuorenpää Chair of Campaign & Communications Manager at Federation of Finnish Financial Services
  2. 2. FINNISH HOME ACCIDENT PREVENTION CAMPAIGN Facts about Finland • Country of 5 million inhabitans. • Land of 200,000 lakes. • Democratic republic since 1917. • One of the strongest European economies. • Land of NOKIA, world’s biggest cruise ships, many kinds of high tech, pulp&paper, machinery, F1 and Rally car world champions, architects and composers… • Word SAUNA probably the oldest globally used Finnish word. Many Finns have two saunas or even more.
  3. 3. FINNISH HOME ACCIDENT PREVENTION CAMPAIGN Problems: • Heavy drinking combined with high risk taking. • One of the highest number of home and leisure accidents in Europe compared to population. • Double the number of fatal home accidents compared to Sweden in relation to population. • Finns get bigger and fatter. This poses a practical but strange problem – Finnish corpses don’t fit in to traditional coffins any more. • New and alarming phenomenon: School massacres… Facts about Finland
  4. 4. FINNISH HOME ACCIDENT PREVENTION CAMPAIGN Home accidents and injuries in Finland • 800,000 out of 1,100,000 accidents a year are home and leisure accidents. • 2,700 deaths caused by home and leisure activities. • 1,100 deaths (out of 2,700) caused by falling and slipping. This is triple the number of lives lost in traffic! • 50,000 visits to trauma clinics caused by slipping in snow and ice every year. • Economic losses due to home and leisure accidents in Finland estimated as high as € 4 bn a year!
  5. 5. FINNISH HOME ACCIDENT PREVENTION CAMPAIGN Accidents and violence Work 18% Violence 10% Traffic 6% Home and leisure 66%
  6. 6. FINNISH HOME ACCIDENT PREVENTION CAMPAIGN Fatal accidents 0 500 1000 1500 2000 2500 3000 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 Fatal home accidents Fatal traffic accidents Fatal work accidents
  7. 7. FINNISH HOME ACCIDENT PREVENTION CAMPAIGN Home accident related deaths globally GB Netherlands Israel Portugal Australia Ireland Japan Germany Canada Sweden New Zealand Spain USA Italy Greece Austria Norway Denmark Switzerland Finland France 1970/1980 1990/1999
  8. 8. FINNISH HOME ACCIDENT PREVENTION CAMPAIGN Reasons behind increase in home accidents • Increase in use of alcohol. • Increase in leisure. • Increase in aging population. • Increase in “helplessness” among “young urban professionals”. • Increase in extreme hobbies and sport. Too many people don’t care about proper training, safety instructions etc. because they think they can manage everything.
  9. 9. FINNISH HOME ACCIDENT PREVENTION CAMPAIGN Home accident prevention campaign Campaigning since 1993, present members: • The Finnish Red Cross • The Finnish National Rescue Association • Local and Regional Government Finland • Ministry of the Interior • The National Defence Training Association of Finland • National Public Health Institute • Ministry of Social Affairs and Health • Finnish Centre for Health Promotion • Federation of Finnish Financial Services (Chair)
  10. 10. FINNISH HOME ACCIDENT PREVENTION CAMPAIGN Home accident prevention campaign Methods: • Increasing public awareness by using media. • Lobbying decision makers both local and national level. • Supporting individual local players. • Organising seminars, training and fairs. • Producing printed and web based materials. • Supporting Finland’s National Internal Security&Safety Program and its objectives.
  11. 11. FINNISH HOME ACCIDENT PREVENTION CAMPAIGN Safest home so far? Portable safe home introduced summer 2009 -Wireless smoke/motion detector system. -Emergency centre services, 24/7 on-call guard. -Key management maintenance. -Cuts off electricity from selected electric devices in case of a fire. -Fire-extinguishing system with sprinklers and fire alarms connected to the electric system. -Turn electricity off from the stove in case of danger. -Cuts off electricity and water from the dishwasher when it’s not used or in case of leakage or malfunction. -Fireproof textiles, anti-slip floor materials, effective lighting choices and handrails. -Affect insurance premiums and deductibles btn -25-60%.

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