Social media provides unique opportunities for businesses and startups to directly connect with customers to build their brands. It allows for wider reach through branded content promotion on platforms that facilitate emotional connections and conversations. Effective social media use can help measure brand mentions, loyalty through return visits, engagement in conversations, and sentiment to help startup brands gain awareness.

1. Social Media for Business Branding - By Kothapally Arun

2. Products are made in the factory, but brands are created in the mind. - Walter Landor

4. Social Media marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers. - Bryan Weiner

7. How can Start Ups leverage Social Media to create brand awareness?

8. Wider Target Reach Creation and promotion of brand specific content Emotional connection through multimedia Blogger relationships management Through Social Media promotion

9. Higher Engagement Listening - Through social media tools Being part of the conversation via replying to blog comments, twitter mentions, Customer service

10. Brand Measurement Brand mentions in blogs, loyalty – returning visits engagement – to and fro conversations sentiment