You have your hard-earned money and you now want to invest it to
grow it further. You get suggestions from many people about stocks,
bonds, shares and all the other options available in the market.
Welcome to the world of investment. The market is huge and it is
easy to get confused and scared. But, worry not. The right set of
instructions and helpful guidelines can take you a long way.
Here are seven key guidelines:
Understand before you invest
Buying the right stock is the key to yielding good returns. But the
question that arises in your mind is 'how to buy right'?
You are in the buying business, so you need to perform the stock
analysis. Even investment pros like Warren Buffet suggest that you
value business and understand the stock before buying it, instead of
analyzing the market and timing it. Zero down on companies that have
good growth potential.
Do not time the market
When trading in the market, you may often analyze market trends. It is
more important that you understand the trends in the stocks you have
picked, than the whole market. This is because, you need to invest right
and wait for the company to grow.
This is the most common mistake by investors. First-time investors pick
stocks based on their popularity and not the growth potential. Your
reason to buy a stock should be based on the companies’ business
values. It should be a rational decision based on the available facts.
Following the herd mentality during investment leads to heavy loses.
This is the key reason for stock market bubbles and crashes. Most
investors feel that a large group cannot go wrong, and that is why they
invest while following the herd. However, this is the worst thing to do.
An example for this is the Dotcom bubble that burst in the late 1990s.
It is easy to get attached to your stocks and your choices. Once you
take a decision, it is often hard to accept if it was wrong. For this
reason, keep your emotions at check and do not go into emotional
financing either. Always invest based on rational thoughts and facts.
The next key step is to ‘sit tight’. Though this seems extremely easy, it’s
one of the toughest jobs. Yes! You need to have patience and wait for
your investment to yield right returns. You will not make money in a
matter of a day or week. So, set realistic targets and wait to yield
results. As a first time investor, chances are you would want to sell off
your stocks at the next high point. But remember that day-trading is not
as easy as it sounds and it takes away a good portion of your time.
Follow a disciplined approach
Discipline is another important aspect for investment. Discipline
yourself not just to buy the right stocks and wait, but also to make sure
that you diversify your stocks and portfolio to keep risks at edge. Keep
in mind that the targets you set for your return on investments should
be good enough to beat the significant inflation that you see, year on
Monitor your stocks. It is best if you look at your stocks once every two
weeks. You can also set alerts if you don’t have much time. Develop a
temperament to re-look and re-evaluate. There is no need to pay
attention to intraday price movements if you are long-term investor. You
do need to keep an eye on the change in profit projections for the year
and the next, and the company’s performance with respect to its peers.
In a nutshell
Knowledge is power and wealth. Do not invest without knowing. It is
your money and you must read up before investing.
• Kotak Securities Limited. Registered Office: 27 BKC, C 27, G Block, Bandra Kurla Complex, Bandra (E),
Mumbai 400051. CIN: U99999MH1994PLC134051, Telephone No.: +22 43360000, Fax No.: +22
67132430. Website: www.kotak.com. Correspondence Address: Infinity IT Park, Bldg. No 21, Opp. Film
City Road, A K Vaidya Marg, Malad (East), Mumbai 400097. Telephone No: 66056825. SEBI Registration
No: NSE INB/INF/INE 230808130, BSE INB 010808153/INF 011133230, OTC INB 200808136, MCXSX
INE 260808130/INB 260808135/INF 260808135, AMFI ARN 0164 and PMS INP000000258. NSDL: IN-DP-
NSDL-23-97. CDSL: IN-DP-CDSL-158-2001. Investments in securities are subject to market risk;
please read the SEBI prescribed Combined Risk Disclosure Document prior to investing. Derivatives are
a sophisticated investment device. The investor is requested to take into consideration all the risk factors
before actually trading in derivative contracts. Compliance Officer Details: Mr. Sandeep Chordia. Call:
022 - 6605 6825, or Email: email@example.com . In case you require any clarification or have any
concern, kindly write to us at below email ids:
• • Level 1: For Trading related queries, contact our customer service at ‘firstname.lastname@example.org’
and for demat account related queries contact us at email@example.com or call us on:
Online Customers – 30305757 (by using your city STD code as a prefix) or Toll free numbers
18002099191 / 1800222299, Offline Customers – 18002099292
• • Level 2: If you do not receive a satisfactory response at Level 1 within 3 working days, you may write to
us at firstname.lastname@example.org or call us on 022-66057072 and if you feel you are still unheard, write to
our customer service HOD at email@example.com or call us on 022-66057122.
• • Level 3: If you still have not received a satisfactory response at Level 2 within 3 working days, you may
contact our Compliance Officer (Name: Sandeep Chordia) at firstname.lastname@example.org or call on 91-
(022) 6605 6825.
• • Level 4: If you have not received a satisfactory response at Level 3 within 7 working days, you may
also approach CEO (Mr. Kamlesh Rao) at email@example.com or call on 91-(022) 6652 9160