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KORU WEARABLE TRENDS 2016
A YEAR OF INTENSIFIED
SEARCH FOR USER VALUE
Edited by Christian Lindholm
www.korulab.com
INTENSIFIED
SEARCH
FOR USER
VALUE
Pulse sensing is becoming a required
feature in armbands,
and GPS in sports watches.
We ...
KORU 2016
TRENDS:
HEADLINES
WEARABLES
for women
LUXURY?
CONNECTED JEWELRY FOR BOYS
HUNTING KILLER APPS
WEARABLE
PAYMENTS
R...
WEARABLES FOR
WOMEN
Misfit is now part of Fossil, could
explode into a smart jewelry
powerhouse. Necklaces could be a
new form factor compleme...
Apple’s first co-
branding ever,
with Hermes
Balancing
beauty and utility
is a must
&
TRENDSETTERS 2016
SUUNTOKAILASH
TAGHEUERCONNECTED
LUXURY
JEWELRY
FOR BOYS
We suspect Apple is determined to
play the platform card across all price
points, rather than creating unique
timeless ele...
LUXURY, CONNECTED JEWELRY FOR BOYS
Straps offer a
promising real estate
for innovation. Pebble
could show the way
with sma...
1
WEARABLE PILL IS
THE SMART
MOVEMENT
If they succeed, electronics giants will
follow suit, with Sony likely to be
among the first. However, the
connection and ...
&
TRENDSETTERS 2016
‘quartz movement’
of the wearable
MAKE IT MINE–
BESPOKE
WEARABLES SEE
THE LIGHT OF DAY
Relentless miniaturization and the
addition of payment could deliver a killer
package.
The small size/long battery life an...
I am unique.
Respect my body & tastes.
TRENDSETTERS 2016
$20
OR LESS -
DESIGNED IN CHINA
We expect Google to enter the low cost
bands market with Android Wear light,
to ensure rich data collection. Many
Chinese ...
Huawei design
leadership with
Scandinavian
simplicity
New focus on
packaging
at sub-€100
price point
Experience is still t...
RINGS DRIVE
MINIATURIZATION
Distribution and branding are major
obstacles, we think web based
distribution is the best approach
forward until use case...
forced
prioritisation
TRENDSETTERS 2016
HEARABLES:
MORE THAN
GREAT SOUND
Spotify could emerge as a music
medallion, thus liberating music from
the phone and uniting wearable remote
control with m...
Spotify inside + Audio service
amulets beg to be built
Balanced beauty
and utility is a
must
Cable management
solved
Audio...
PLATFORM
JUNGLE –
CONFUSING
DEVELOPERS
Samsung has made great hardware,
which should be an interesting
platform, provided consumer uptake
follows. We also expect...
Confused developers
lean towards Apple
for experimentation
For Tizen to pull they need users to buy
the devices and much m...
NEW
INTERACTIONS
TOWARDS
USABILITY
Multi-touch has barely been explored
so far, and Force Touch is still in its
infancy. Touch bezels; gyro-based
interaction...
Kinetic, multi-touch, spatial, force and more
are needed to solve wearable usability.
Powering contextual assistants, time...
CLICK FOR
ACTION –
FOCUSED
WEARABLE
SERVICES
We also expect services to emerge like
the Olio or Lark intelligent assistants.
We expect Apple’s Siri to get a new
visual...
Watch complications can strike a
balance between glanceability
and experience access.
“Yes, No, Tell Me More.”
– Olio Assi...
1
SMART
TRADITIONS –
THE ANALOGUE
DIGITAL
Withings is the pioneer, integrating an
analogue stepcounter: beautiful, but
limited. Another promising approach is
‘smart...
Is this incremental utility
enough to seduce
consumers?
light & vibrating
a new UI vocabulary
HUNTING
KILLER APPS –
WEARABLE
PAYMENTS
1
Apple is actively creating and
educating the market. They’ll make
payments easy to use, but they may
leave an enormous opp...
We expect Xiaomi to enter with
payment wearables in the
second half of the year, and the
Bellamy from fashion
watchmaker S...
KORU WEARABLE
TRENDS
ARCHIVE ON SLIDESHAREwww.slideshare.net/KoruLab
2013 - 2016
POWERING
ASPIRATION
Koru platform powers
scalable graphics and
beautifully designed
experiences on limited
hardware for fu...
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Koru wearable trends 2016

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Koru Wearable Trends 2016, now its 4th year. Providing a overview of key trends covering Apple Watch, Android Wear, Samsung, LG, Misfit, Fitbit, Suunto and other movers and shakers.

Published in: Technology

Koru wearable trends 2016

  1. 1. KORU WEARABLE TRENDS 2016 A YEAR OF INTENSIFIED SEARCH FOR USER VALUE Edited by Christian Lindholm www.korulab.com
  2. 2. INTENSIFIED SEARCH FOR USER VALUE Pulse sensing is becoming a required feature in armbands, and GPS in sports watches. We will see better products for women and lower cost options from China. Banks will launch payment wearables, which will evolve into trust platforms. The wearables market is still fluid, in search of dominant designs and killer applications. The market is growing and products are improving rapidly. Users are not yet hooked on their wearables, and many churn after 3-6 months. The consumer electronics giants continue to play the platform game, facilitating the hunt for killer apps. Fitness wearable makers are improving design. Fashion brands have entered the market with the watch industry, and there are signs of payment emerging as the first killer app for wearables. New 2-second actions are becoming established: timely, context-relevant interaction.
  3. 3. KORU 2016 TRENDS: HEADLINES WEARABLES for women LUXURY? CONNECTED JEWELRY FOR BOYS HUNTING KILLER APPS WEARABLE PAYMENTS RINGS drive MINIATURIZATION PLATFORM JUNGLE: Confusing Developers AUDIO WEARABLES BECOME HEARABLES MEDALLIONS OF GREAT SOUND $20 or less DESIGNED IN CHINA Make it mine BESPOKE WEARABLES SEE THE LIGHT OF DAY Wearable Pill is the Smart Movement CLICK FOR ACTION WEARABLE SERVICES WITH SINGLE FUNCTIONS NEW PARADIGMS INTERACTION SMART TRADITIONS The Analog Digital
  4. 4. WEARABLES FOR WOMEN
  5. 5. Misfit is now part of Fossil, could explode into a smart jewelry powerhouse. Necklaces could be a new form factor complementing smart watches. Bellabeat, with Leaf, demonstrates that shape with meaningful utility creates a compelling proposition. Huawei enjoyed success with a tiny smartwatch for women, selling 1.3 million in six days - certain to inspire follow-on products. WEARABLES AIMED SPECIFICALLY AT WOMEN Wearables are the first area of technology where the importance of style will eclipse technology. Accordingly, a big part of the future of the wearable tracker is ‘jewelryfication’, a space in which having the smallest tracker is a critical success factor. We believe consumer electronics giants will offer wearables targeted exclusively at women by the end of 2016. Misfit honed their style towards women with a Swarowski collaboration, now followed by Baublebar.
  6. 6. Apple’s first co- branding ever, with Hermes Balancing beauty and utility is a must & TRENDSETTERS 2016
  7. 7. SUUNTOKAILASH TAGHEUERCONNECTED LUXURY JEWELRY FOR BOYS
  8. 8. We suspect Apple is determined to play the platform card across all price points, rather than creating unique timeless electronics. Will they dare to radically evolve the experience? Apple is creating value leveraging Hermes, while Fitbit leverages Tory Burch. We think brand partnerships will be one of the key trends of the year, offering great win-wins for fans. We expect deeper brand customization of software during 2016. LUXURY, CONNECTED JEWELRY FOR BOYS? Defining digital luxury is the great industry challenge. Classic sports watch brands will enter the smartwatch market through smart straps. Luxury does not age — instead, the strap ages, so this is a promising trend. TAG Heuer has input from Intel and Google, who are keen to see luxury brands invigorate the cost- driven Android Wear market. Niche brands like Suunto are using premium materials in their Kailash luxury GPS travel watch.
  9. 9. LUXURY, CONNECTED JEWELRY FOR BOYS Straps offer a promising real estate for innovation. Pebble could show the way with smart straps in 2016 Connectivity is a conservative first step to increased utility Tom Ford is having fun with Apple Watch luxury does not age TRENDSETTERS 2016 Watch brands enter the high-end market with strong design stories Suunto offers bespoke hardware builds, while TAG Heuer is getting help from Google and Intel.
  10. 10. 1 WEARABLE PILL IS THE SMART MOVEMENT
  11. 11. If they succeed, electronics giants will follow suit, with Sony likely to be among the first. However, the connection and reliability are still presenting major challenges. We now expect these bespoke devices to come with a bespoke set of user experiences and applications, simplifying user adoption. PILL IS THE WEARABLE ‘QUARTZ MOVEMENT’ Modularity in wearables presents a great opportunity. Suunto is pioneering a huge customization program around their Ambit 3 Peak and Sports watches. London-based startup Blocks is using the entire diameter around the wrist for sensors and interface elements, which opens up tantalizing possibilities. Pebble is turning smart straps into an innovation platform.
  12. 12. & TRENDSETTERS 2016 ‘quartz movement’ of the wearable
  13. 13. MAKE IT MINE– BESPOKE WEARABLES SEE THE LIGHT OF DAY
  14. 14. Relentless miniaturization and the addition of payment could deliver a killer package. The small size/long battery life and LED- based experience resulting from the ‘wearable pill’ form factor will enable rich customization, as it can be dropped into different form factors and covers. By the end of the year the fitness monitor will become invisible in jewelry. MAKE IT MINE — BESPOKE WEARABLES SEE THE LIGHT OF DAY The wearable pill, as defined by Misfit, perhaps represents the ‘quartz movement’ of the wearable business. The smaller the engine, the more room for aspirational design. It is perhaps surprising that Misfit has been allowed to exploit this category alone so far. Suunto setting the trend with significant mass customisation of their Ambit 3 family of products resulting in thousands of permutations.
  15. 15. I am unique. Respect my body & tastes. TRENDSETTERS 2016
  16. 16. $20 OR LESS - DESIGNED IN CHINA
  17. 17. We expect Google to enter the low cost bands market with Android Wear light, to ensure rich data collection. Many Chinese manufacturers will continue to flood the market with low cost low quality products, but these are doomed when compared to devices from Xiaomi. We expect to see rich screen experiences on many bands by summer. $20 OR LESS — DESIGNED IN CHINA Chinese firms have hired western designers to help cater to western tastes. Combined with low cost production, we will see a transformation in the wearables market. Xiaomi has driven wearables to marginal cost and might deploy a strategy of completely subsidized wearables for user acquisition. This would require significant investment in wellness and fitness services. Coupled with a strategy to integrate wallets, this may turn Xiaomi into trendsetters in 2016.
  18. 18. Huawei design leadership with Scandinavian simplicity New focus on packaging at sub-€100 price point Experience is still the biggest afterthought Lots of terrible clones Xiaomi is the market driver marginal cost & might deploy TRENDSETTERS 2016
  19. 19. RINGS DRIVE MINIATURIZATION
  20. 20. Distribution and branding are major obstacles, we think web based distribution is the best approach forward until use cases are proven. Oura ring is setting the bar high and is the company to follow in 2016. RINGS DRIVE MINIATURIZATION Rings are becoming the next frontier in wearables. 2015 saw several new entrants into this market, creating opportunity for market learning. The extreme need for miniaturization forces hard prioritisation, rings are the most focused wearables. Screens, optical heart sensors, touch pads, galvanic skin response, Bluetooth and vibration are trade-off building blocks.
  21. 21. forced prioritisation TRENDSETTERS 2016
  22. 22. HEARABLES: MORE THAN GREAT SOUND
  23. 23. Spotify could emerge as a music medallion, thus liberating music from the phone and uniting wearable remote control with music consumption. This ‘Spotify Inside’ could power numerous brands. Apple could enter using the Beats brand, and Amazon could use this path into wearables. This category is a very straightforward value proposition for users, so we expect to see the first audio medallions by the end of 2016. AUDIO WEARABLES BECOME HEARABLES MEDALLIONS OF GREAT SOUND Headphones that merge audio and fitness are building momentum fast. This seems a natural way to expand the functionality of headphones, and can be either sports or casual driven. Coupled with wearable medallions, they can become true multi-part focused wearables. They can turn music services into appliances.
  24. 24. Spotify inside + Audio service amulets beg to be built Balanced beauty and utility is a must Cable management solved Audio is art, and art means premium natural way to expand the functionality TRENDSETTERS 2016
  25. 25. PLATFORM JUNGLE – CONFUSING DEVELOPERS
  26. 26. Samsung has made great hardware, which should be an interesting platform, provided consumer uptake follows. We also expect sports brands to platformize their offers in 2016. We even think an opportunity for smaller armband-based platforms emerge. The platform jungle is a much needed opportunity for innovation. PLATFORM JUNGLE – CONFUSING DEVELOPERS Device volume is the traditional wayfinder for developers. Currently, developers are experimenting with limited budgets. Wearable design is demanding due to small sizes and new contexts, and only the persistent and diligent are rewarded. There are five major wearable platforms: Apple Watch, Android Wear, Samsung Tizen, LG WebOS and Pebble. We think Apple Watch will be the platform of choice.
  27. 27. Confused developers lean towards Apple for experimentation For Tizen to pull they need users to buy the devices and much more active community engagement. Pebble is grinding at good pace with its loyal following. May there be more exploration in Wear to find the soul.
  28. 28. NEW INTERACTIONS TOWARDS USABILITY
  29. 29. Multi-touch has barely been explored so far, and Force Touch is still in its infancy. Touch bezels; gyro-based interaction, social haptic, radar and one hand operated wrist wearables will emerge. Text input is critical. We expect new interactions to be introduced in 2016 by Huawei, LG and Google as well as Apple, but a dominant design for wearable interaction hardware is unlikely to emerge yet. NEW INTERACTION PARADIGMS There are significant design efforts being made in interaction hardware and interaction structures, in wearables. Apple’s digital crown was followed by Samsung’s digital bezel. We expect solutions that combine new styles of physical motion and touch selection to emerge, helping users navigate more efficiently and facilitating richer application interaction.
  30. 30. Kinetic, multi-touch, spatial, force and more are needed to solve wearable usability. Powering contextual assistants, timelines, content circles, glanceable widgets, deep layers - all candidates for usable interaction styles. HW is the raw material for experiences TRENDSETTERS 2016
  31. 31. CLICK FOR ACTION – FOCUSED WEARABLE SERVICES
  32. 32. We also expect services to emerge like the Olio or Lark intelligent assistants. We expect Apple’s Siri to get a new visual ‘inter’face. Google Now will leap forward in 2016. Leveraging rich sensor and spatial context combined with a simple direct action is one route to a wearable killer app. CLICK FOR ACTION — WEARABLE SERVICES WITH SINGLE FUNCTIONS Application developers are looking to identify new services that deliver instant gratification, for instance with one-click ordering for Über. We will start to see new types of wearable applications during 2016, including focused one-click experiences that will emerge for popular services. These applications are more like action widgets than wearable services.
  33. 33. Watch complications can strike a balance between glanceability and experience access. “Yes, No, Tell Me More.” – Olio Assistant focused contextual tasks are an experience must TRENDSETTERS 2016
  34. 34. 1 SMART TRADITIONS – THE ANALOGUE DIGITAL
  35. 35. Withings is the pioneer, integrating an analogue stepcounter: beautiful, but limited. Another promising approach is ‘smartification’ of the analogue watch. Hewlett-Packard has partnered with Movado, while Chronos is bringing classic watches into the 21st century. Guess has integrated the Martian engine to turn a traditional watch into a basic smartwatch, and it is refreshingly minimalist. These devices point to new types of interfaces where vibration and light create a focused communication language. SMART TRADITIONS AND THE RISE OF ANALOGUE DIGITAL Watches are firmly back in fashion for millennials. But migrating these users to smart devices, rather than retro LCD watches or similar, requires strong focus on fashion and style. We think this should be visible in the experience, making the software match the hardware and brand experience.
  36. 36. Is this incremental utility enough to seduce consumers? light & vibrating a new UI vocabulary
  37. 37. HUNTING KILLER APPS – WEARABLE PAYMENTS 1
  38. 38. Apple is actively creating and educating the market. They’ll make payments easy to use, but they may leave an enormous opportunity to make payments affordable and mass- market. Barclays’ bPay solution is being adopted by brands like Topshop offering six different payment wearables at launch. Clothing brand Lyle & Scott has integrated bPay in a jacket. HUNTING KILLER APPS — START WITH WEARABLE PAYMENT Wearable payments are emerging as one of the most promising wearable apps. Combined with varied and flexible form factors from stickers to bands or necklaces, payments are a consumer- friendly proposition, easy to integrate into everyday life. It’s a golden opportunity for banks to enter the wearable business via payments first, then evolving them into trust platforms.
  39. 39. We expect Xiaomi to enter with payment wearables in the second half of the year, and the Bellamy from fashion watchmaker Swatch will add payments and re-invent their classics for the digital millennials. We also expect Fossil, through its acquisition of Misfit, to enter in the payments arena in 2016. Pebble is working with Fitpay to bring out solutions in summer 2016. opportunity for banks to enter the wearable business
  40. 40. KORU WEARABLE TRENDS ARCHIVE ON SLIDESHAREwww.slideshare.net/KoruLab 2013 - 2016
  41. 41. POWERING ASPIRATION Koru platform powers scalable graphics and beautifully designed experiences on limited hardware for full design freedom.For more info: www.korulab.com christian@korulab.com +358 400 459 040 @korulab @clindholm

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