society trends


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society trends

  1. 1. Society Trends 2015+ Relevance of TMP/TLP in the 2015 society
  2. 2. • The following case study was used in order to come with initiatives in the TMP/TLP Programme that will be relevant in 2015 society: • We selected 5 key trends because these were the ones that were most closely related to the youth and will play a key role in achieving the 2015 BHAG
  3. 3. Key Societal Trends • • • • • Social Responsibility Emotional Customer Glocalisation Convergence Technology Co-creation
  4. 4. Social Responsibility Social responsibility is an ethical  ideology or theory that an entity,  be it an organization or individual,  has an obligation to act to benefit society at large. Social responsibility  is a duty every individual or organization  has to perform so as to maintain a  balance between the economy and the ecosystem. 
  5. 5. TMP/TLP catering to Social Responsibility • Platform to facilitate connection with the  external environment • Give young people a chance to work with and  experience values • Connect the roles of TMP/TLP participants to  the bigger picture of AIESEC (vision)
  6. 6. Emotional Customer Our society is rapidly moving from a  service economy to an experience  economy. As a result, today's more  sophisticated consumers not only  demand services and products that  are of the highest quality; they also  want positive, emotionally sensitive,  and memorable experiences. 
  7. 7. TMP/TLP catering to the Emotional Customer • Empower the social network  allow people  to work together • Offer a space/platform for people to discover  themselves (self-reflection)
  8. 8. Glocalisation Glocalisation is a portmanteau  word of globalization and  localization. By definition,  the term “glocal” refers to  the individual, group,  division, unit, organisation,  and community which is  willing and able to  “think globally and act locally.”
  9. 9. TMP/TLP catering to Glocalisation • Sharing stories that have universal appeal, yet  are relevant for diverse target audiences • Programmes should offer opportunities to  work/engage at both the local and global level • Programmes should have global standards,  yet open to local customization
  10. 10. Convergence Technology Convergence refers both to  the consolidation of information  into a small number of  sources, like Google, and  the evolution of multi-functional  hardware to handle this  information, like the iPhone.  Convergence technologies  are meant to make our lives  easier. They are certainly  having an impact on  the youth of today. 
  11. 11. TMP/TLP catering to Convergence Technology • Promote the power of the social network in  AIESEC • Promote collaborative learning in the network • Improve our knowledge management   access to resources to facilitate collaborative  learning • Package the impact of Virtual AIESEC XPs
  12. 12. Co-creation Co-creation is a form of market  or business strategy that emphasizes  the generation and ongoing  realization of mutual firm-customer  value. It views markets as forums  for firms and active customers to  share, combine and renew each  other's resources and capabilities  to create value through new forms  of interaction, service and learning  mechanisms. 
  13. 13. TMP/TLP catering to Co-creation • Moving the organization away from the  centralized structure, and towards the  Distribution Network      (TedX Sao Paolo  ) • Involving the network in the decision making  and innovation process • Empowering the individual • Knowledge management (to facilitate cocreation)
  14. 14. TMP and TLP needs to be relevant in the external world in order to achieve 2015!