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86 BILLION FREE TOOLSWHY YOUR BRAIN IS THEBEST TOOL OF ALLBy Mike Essex@Koozai_Mike
There are:86BILLIONneuronsin the brain
REAL LIFE EXAMPLEWe tested                After 3               We a link                  months            submittedbuil...
REAL LIFE EXAMPLEWe tested                After 3               We a link                  months            submittedbuil...
RAPID CHANGE #1 The first     Now   ever      Facebook     That’s a  banner      adverts     99.93%advert got   get 0.05% ...
RAPID CHANGE #1 The first     Now   ever      Facebook     That’s a  banner      adverts     99.93%advert got   get 0.05% ...
RAPID CHANGE #2
Creative                           The Robot Curve  Work                     Marty Neumeier               Skilled         ...
Source: BrightonSEO
“Get as much educationas you can. Nobody cantake that away from you.”                         Eben              Upton, Exe...
"Without creativity, therewould be noprogress, and we wouldbe forever repeating thesame patterns.”Edward de BonoPhysician,...
Creativity Is The BestWay To Become Better     Than Tools
So How Can You Become More   Creative?
FIND ASANCTUARY
Employees at McLellanMarketing Group put acone outside their officedoor when they wantprivacy.
“I got more done in those90 minutes than I had allweek. And best of all….Ifelt great. I felt calm, I feltsuccessful. I fel...
Or afind a room you can useFind      room where you   forso no one else canblock out the          the task,can get some pr...
"I guard my timefiercely andwithout apology,"Gary KellerAuthor ofThe One Thing                    Source: Entrepreneur.com
"I guard my timefiercely andwithout apology,"Gary KellerAuthor ofThe One Thing                    Source: Entrepreneur.com
SHRINK YOURPROBLEMS
Broken Goal: Make somethingpeople want to read    and share
Better Goal: Make something thatresonates with people  and captures their       interest
Then break   the     goal       into         manageable            steps
Task One              Task Three               Take a 15-   (25                   (25                   30 MinuteMinutes) ...
Reward yourself foraccomplishments,rather than saying: “I have to get thisdone RIGHT NOW!”
Getting ThingsDone Workflow David Allen                 Source: LifeDev
A place foreverything andeverything in its     place
USE LESSRESOURCES
Source: Snopes
INBOX ZERODelete           Delegate        Respond         Defer              Do
MORE EMAIL TIPS
BEBORED
Step Away From The PC
And Breathe….
“For kids, being bored isthe best possible thing – itfosters imagination andself-entertainment, and letsthem dream and thi...
ABSORBMATERIAL
“Reading Poetry CanHelp You Learn HowTo Write Headlines”Lyndon Antcliffe
Source: Life Hacker
Source: YouTube
Source: Twisted Sifter
DO SOMETHINGNEW
YOU NEEDFEEDBACK
If all else fails….
COPY THEPRESIDENT
“The president has threemoments in his schedule thatare unquestionably his: themorning workout, his dinner withhis daughte...
1   Take control    of your time
2   Free your      mind
3      Find    inspiration
4   Make amazing       things!
THANK YOU FOR LISTENING         @Koozai_Mike         mike.essex@koozai.com         0845 485 1262         koozai.com
IMAGE SOURCES2 - © vladgrin - Fotolia.com3 - http://www.slideshare.net/KimberlyHudson/1001-free-twitter-apps-and-services-...
IMAGE SOURCES21 - http://en.wikipedia.org/wiki/File:EbenUpton.jpeg22 - http://www.flickr.com/photos/thehub/3700509015/in/p...
REFERENCESSlides 9/10: http://andrewchen.co/2012/04/05/the-law-of-shitty-clickthroughsSlide 20: http://www.brightonseo.com...
THANK YOU FOR LISTENING         @Koozai_Mike         mike.essex@koozai.com         0845 485 1262         koozai.com
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)
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Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)

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Although tools are amazing things they can also hold us back and stop us from achieving truly creative work. Over 70 slides Mike picks apart the reasons we love tools and highlights lots of ways to make you more creative and work smarter.

You can learn more about us at http://www.koozai.com

Published in: Business, Technology, Design

Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)

  1. 1. 86 BILLION FREE TOOLSWHY YOUR BRAIN IS THEBEST TOOL OF ALLBy Mike Essex@Koozai_Mike
  2. 2. There are:86BILLIONneuronsin the brain
  3. 3. REAL LIFE EXAMPLEWe tested After 3 We a link months submittedbuilding none 210 links tool accepted
  4. 4. REAL LIFE EXAMPLEWe tested After 3 We a link months submittedbuilding none 210 links tool accepted
  5. 5. RAPID CHANGE #1 The first Now ever Facebook That’s a banner adverts 99.93%advert got get 0.05% decrease!78% CTR CTR Source: Andrew Chen
  6. 6. RAPID CHANGE #1 The first Now ever Facebook That’s a banner adverts 99.93%advert got get 0.05% decrease!78% CTR CTR Source: Andrew Chen
  7. 7. RAPID CHANGE #2
  8. 8. Creative The Robot Curve Work Marty Neumeier Skilled Work Rote Work Non Creative Work Roboticis becoming robotic Work
  9. 9. Source: BrightonSEO
  10. 10. “Get as much educationas you can. Nobody cantake that away from you.” Eben Upton, Executive Director of the Raspberry Pi Foundation Source: LifeHacker
  11. 11. "Without creativity, therewould be noprogress, and we wouldbe forever repeating thesame patterns.”Edward de BonoPhysician, author, inventor and consultant Source: Good Reads
  12. 12. Creativity Is The BestWay To Become Better Than Tools
  13. 13. So How Can You Become More Creative?
  14. 14. FIND ASANCTUARY
  15. 15. Employees at McLellanMarketing Group put acone outside their officedoor when they wantprivacy.
  16. 16. “I got more done in those90 minutes than I had allweek. And best of all….Ifelt great. I felt calm, I feltsuccessful. I felt like I wasback in control.“ - Drew McLellan Source: Drew’s Marketing Minute
  17. 17. Or afind a room you can useFind room where you forso no one else canblock out the the task,can get some privacy andbook it time and stick to it.use it during your time.
  18. 18. "I guard my timefiercely andwithout apology,"Gary KellerAuthor ofThe One Thing Source: Entrepreneur.com
  19. 19. "I guard my timefiercely andwithout apology,"Gary KellerAuthor ofThe One Thing Source: Entrepreneur.com
  20. 20. SHRINK YOURPROBLEMS
  21. 21. Broken Goal: Make somethingpeople want to read and share
  22. 22. Better Goal: Make something thatresonates with people and captures their interest
  23. 23. Then break the goal into manageable steps
  24. 24. Task One Task Three Take a 15- (25 (25 30 MinuteMinutes) Minutes) Break 3-5 3-5 min min break break 3-5 min break Task Two Task Four Task Five (25 (25 (25 Minutes) Minutes) Minutes) The Pomodoro Technique Francesco Cirillo
  25. 25. Reward yourself foraccomplishments,rather than saying: “I have to get thisdone RIGHT NOW!”
  26. 26. Getting ThingsDone Workflow David Allen Source: LifeDev
  27. 27. A place foreverything andeverything in its place
  28. 28. USE LESSRESOURCES
  29. 29. Source: Snopes
  30. 30. INBOX ZERODelete Delegate Respond Defer Do
  31. 31. MORE EMAIL TIPS
  32. 32. BEBORED
  33. 33. Step Away From The PC
  34. 34. And Breathe….
  35. 35. “For kids, being bored isthe best possible thing – itfosters imagination andself-entertainment, and letsthem dream and think.”David PierceSenior Reviews EditorThe Verge Source: Digitizd
  36. 36. ABSORBMATERIAL
  37. 37. “Reading Poetry CanHelp You Learn HowTo Write Headlines”Lyndon Antcliffe
  38. 38. Source: Life Hacker
  39. 39. Source: YouTube
  40. 40. Source: Twisted Sifter
  41. 41. DO SOMETHINGNEW
  42. 42. YOU NEEDFEEDBACK
  43. 43. If all else fails….
  44. 44. COPY THEPRESIDENT
  45. 45. “The president has threemoments in his schedule thatare unquestionably his: themorning workout, his dinner withhis daughters, and the nighttimeafter his family falls asleep.”Sean BlandaAssociate Editor andProducer of 99U Source: 99u
  46. 46. 1 Take control of your time
  47. 47. 2 Free your mind
  48. 48. 3 Find inspiration
  49. 49. 4 Make amazing things!
  50. 50. THANK YOU FOR LISTENING @Koozai_Mike mike.essex@koozai.com 0845 485 1262 koozai.com
  51. 51. IMAGE SOURCES2 - © vladgrin - Fotolia.com3 - http://www.slideshare.net/KimberlyHudson/1001-free-twitter-apps-and-services-3717347http://everything-pr.com/content-marketing-tools/240289/http://dailytekk.com/2012/03/05/100-professional-social-media-business-tools-for-brands-and-marketers/http://www.slideshare.net/langwitches/70-tools-70-minutes4,5,8 - © alphaspirit - Fotolia.com11 - http://doghalloweencostumesshop.com/item_121/Penguin-Dog-Costume.htm/ http://www.buy.com/th/alphakey-products-costume.html12,13 - © Rudie - Fotolia.com14 - © dimdimich - Fotolia.com15 - © Africa Studio - Fotolia.com16 - © Vibe Images - Fotolia.com18 - © charles taylor - Fotolia.com19 - © Gennadiy Poznyakov - Fotolia.com20 - http://www.brightonseo.com/uk-seo-salary-survey/
  52. 52. IMAGE SOURCES21 - http://en.wikipedia.org/wiki/File:EbenUpton.jpeg22 - http://www.flickr.com/photos/thehub/3700509015/in/photostream/25/ 26 - http://www.drewsmarketingminute.com/2008/09/unless-the-buil.html27 / 62 - © Koozai.com28 / 29 - http://en.wikipedia.org/wiki/File:GaryKeller_Speaking.jpg36 - http://lifedev.net/wp-content/uploads/2007/02/gtd-workflow.gif44 - © Andrey Zyk - Fotolia.com46 / 47 - © Mike Essex48 - https://twitter.com/piercedavid50 - © Lonely - Fotolia.com52 - Information Is Beautiful56 - © lassedesignen - Fotolia.com57 - http://www.youtube.com/watch?v=rS1v3pn744058 - http://twistedsifter.com/2013/01/50-life-hacks-to-simplify-your-world/63 - http://commons.wikimedia.org/wiki/File:Simon_Cowell_in_December_2011.jpg67 - http://www.flickr.com/photos/intelphotos/6763303437/
  53. 53. REFERENCESSlides 9/10: http://andrewchen.co/2012/04/05/the-law-of-shitty-clickthroughsSlide 20: http://www.brightonseo.com/uk-seo-salary-survey/Slide 21: http://lifehacker.com/5978324/im-eben-upton-executive-director-of-the-raspberry-pi-foundation-and-this-is-how-i-work?tag=how-i-workSlide 22: http://www.goodreads.com/author/quotes/6980.Edward_De_BonoSlide 26: http://www.drewsmarketingminute.com/2008/09/unless-the-buil.htmlSlide 28: http://www.entrepreneur.com/article/226231Slide 36: http://lifedev.net/wp-content/uploads/2007/02/gtd-workflow.gifSlide 39: http://www.snopes.com/language/literary/greenegg.aspSlide 40: http://www.digitizd.com/2009/06/22/unplug-yourself-sparingly/Slide 55: http://lifehacker.com/5365012/the-best-sounds-for-getting-work-doneSlide 57: http://www.youtube.com/watch?v=rS1v3pn7440Slide 58: http://www.twistedsifter.com/2013/01/50-life-hacks-to-simplify-your-world/Slide 61: http://www.pointblankseo.com/creative-link-buildingSlide 67: http://99u.com/articles/7223/how-barack-obama-gets-things-done
  54. 54. THANK YOU FOR LISTENING @Koozai_Mike mike.essex@koozai.com 0845 485 1262 koozai.com

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