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Online Advertising Trends For 2014: The Evolving Online Advertising Ecosystem

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Graeme looks at key factors that will change the way we market online in 2014 including: Facebook Ad Exchange, Mobile Design, Contactless Payments, Big Data and Black Hat Analytics issues.

For more information visit http://www.koozai.com/

Published in: Business, News & Politics
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Online Advertising Trends For 2014: The Evolving Online Advertising Ecosystem

  1. 1. THE EVOLVING ONLINE ADVERTISING ECOSYSTEM WESTMINSTER E-FORUM Graeme Benge @Koozai_Graeme
  2. 2. WHY SO SOCIAL? Social Media Options Benefits
  3. 3. BUDGET & SKILL IMPLICATIONS Clarity Conversion Data Defining Conversions Defining Value Lifetime Value Attribution Modelling Segmentation Platform / Device Traffic Source Day and Time
  4. 4. THE IMPACT ON STRATEGY? MOBILE CONTACTLESS
  5. 5. “K COMPUTER TIME FOR BIG DATA? TOOK 40mins TO COMPUTE ONE SECOND OF BRAIN ACTIVITY” Source: io9
  6. 6. THE FUTURE OF CUSTOMER DATA
  7. 7. THANKS FOR LISTENING! Graeme.Benge@Koozai.com 0845 4531234 @Koozai_Graeme

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