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Ready, Aim, Fire, Then Retarget! (SMX London May 2013)

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In her talk from SMX London, Anna Lewis examines why you should use remarketing to entice customers back and improve conversions.

With lots of practical examples you will learn the best ways to use remarketing as well as top tips on tracking users. There's also a free dashboard which you can use right away to make tracking easier.

For more information on what we do visit http://www.koozai.com.

Published in: Business, Technology
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Ready, Aim, Fire, Then Retarget! (SMX London May 2013)

  1. 1. Anna Lewis@Koozai_AnnaREADY, AIM, FIRE…THEN RETARGET!SMX LONDON – MAY 2013
  2. 2. INTRODUCTION
  3. 3.  How to get started Free dashboard Useable tips Great ideasTODAY’S TAKEAWAYS
  4. 4. WHY REMARKETING?Source: Criteo
  5. 5. Google AdWordsRemarketingAverage CPC: £0.40 ($0.62)Average CTR: 0.18%Source: Periscopix
  6. 6. REMARKETINGEXAMPLES
  7. 7. GETTINGSTARTED+ GETAROUNDDATALOSS
  8. 8. USINGANALYTICS & ADWORDS
  9. 9. AddremarketingcodeUpdatePrivacyPolicyAgree toTerms ofServiceLinkaccountsCreate liststo gatherpeopleBuildtargetedcampaignsSET-UP STEPS
  10. 10. SIMPLE CODE EDIT
  11. 11. SIMPLE CODE FIXhttp://andrescholten.net/google-analytics-retargeting-for-adwords-and-adblock-software/
  12. 12. LISTS
  13. 13. IDEASSpend levelSeasonalLocationsAbandonmentDeviceTechnologyCross sellEmail readersRewardsSocial fansResearchers
  14. 14. THE RESEARCHERSVisit Duration > 10 Minutes
  15. 15. LEFT BASKETLeft basket 10+ days ago
  16. 16. Call to ActionClear InformationTempting OffersBrand ColoursAnimationRelevant to UserAD CONTENTUSPs Eye Catching Images
  17. 17. OPTIMISING
  18. 18. OPTIMISATION TIPS
  19. 19. OPTIMISATION TIPS
  20. 20. MEASURINGFREEDASHBOARD!
  21. 21. FREE DASHBOARD
  22. 22. Who DoesGoogle Think IAm?http://www.google.com/ads/preferences/
  23. 23. HAPPY TRACKING!anna.lewis@koozai.com0845 453 1234@Koozai_Anna
  24. 24. IMAGE SOURCESAND REFERENCESImages: Baby (slide 24) © Clint Scholz - iStockPhoto Chips (slide 3) © Africa Studio - Fotolia.comReferences: Slide 4: http://www.criteo.com/sites/default/files/success_stories/documents/cs_consumer_electronics.pdf Slide 5: http://www.periscopix.co.uk/blog/latest-2011-google-display-network-benchmarks/ Slide 13: http://andrescholten.net/google-analytics-retargeting-for-adwords-and-adblock-software/

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