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MEASURINGTHE VALUE OFCONTENT MARKETINGAnna Lewis (@Koozai_Anna)
WHAT’S THE KPI?Buzz   Links   Conversions   Revenue
BUZZ
MY TOP SOCIAL TOOLS     Google Analytics
SOCIAL CRAWLYTICS
BIT.LY
CROWD BOOSTER
LINKS
MAJESTIC SEO
OPEN SITE EXPLORER
CONVERSIONS
ON-PAGE DATAGoogle Analytics: Content > All Pages
YOUR LINKS & SHARESOpen Site Explorer: Top pages export
COMBINE RESULTS
FORMAT RESULTS
ASSESS RESULTS
TAKEAWAYS
REVENUE
USING…
SOCIAL REPORTS           1. How to find              social           2. Social Reports           3. Sub-Reports          ...
SHARED PAGESSocial > Pages
DATA HUB ACTIVITYSocial > Pages > URL > Social Network and Action
ACTIVITY DETAILSSocial > Pages > URL > Activity Stream
SOURCE, URL, £££Social > Conversions > Secondary Dimension: Landing Page
MY TOP THREE TIPS             First Click            Conversions                           DetailedDashboard              ...
CONTENT DASHBOARDhttp://kooz.ai/contentdash
DETAILEDCONVERSION DATA
CONTENT REVENUE    Conversions > Multi Channel Funnels> Assisted Conversions > FirstInteraction Conversions > Source / Med...
INSUMMARY
HELPFUL RESOURCES1. Kevin Gibbons explains how to do a content audit:         http://www.blueglass.com/blog/content-auditi...
HAPPY TRACKING!     @Koozai_Anna     anna.lewis@koozai.com     0845 4531234
Measuring the Value of Content Marketing
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Measuring the Value of Content Marketing

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If you tracking how well your content performs then you can understand what worked well, and what didn't.

Anna Lewis of Koozai looks at simple metrics that help assess the value of content, so you can see the ROI of every word you write.

For more information visit http://www.koozai.com

Published in: Business

Measuring the Value of Content Marketing

  1. 1. MEASURINGTHE VALUE OFCONTENT MARKETINGAnna Lewis (@Koozai_Anna)
  2. 2. WHAT’S THE KPI?Buzz Links Conversions Revenue
  3. 3. BUZZ
  4. 4. MY TOP SOCIAL TOOLS Google Analytics
  5. 5. SOCIAL CRAWLYTICS
  6. 6. BIT.LY
  7. 7. CROWD BOOSTER
  8. 8. LINKS
  9. 9. MAJESTIC SEO
  10. 10. OPEN SITE EXPLORER
  11. 11. CONVERSIONS
  12. 12. ON-PAGE DATAGoogle Analytics: Content > All Pages
  13. 13. YOUR LINKS & SHARESOpen Site Explorer: Top pages export
  14. 14. COMBINE RESULTS
  15. 15. FORMAT RESULTS
  16. 16. ASSESS RESULTS
  17. 17. TAKEAWAYS
  18. 18. REVENUE
  19. 19. USING…
  20. 20. SOCIAL REPORTS 1. How to find social 2. Social Reports 3. Sub-Reports 4. Dimension details (URL/Network) 5. More metrics for analysis 6. Extra reports 7. Breadcrumb 8. Data and graph choices
  21. 21. SHARED PAGESSocial > Pages
  22. 22. DATA HUB ACTIVITYSocial > Pages > URL > Social Network and Action
  23. 23. ACTIVITY DETAILSSocial > Pages > URL > Activity Stream
  24. 24. SOURCE, URL, £££Social > Conversions > Secondary Dimension: Landing Page
  25. 25. MY TOP THREE TIPS First Click Conversions DetailedDashboard Data Google Analytics
  26. 26. CONTENT DASHBOARDhttp://kooz.ai/contentdash
  27. 27. DETAILEDCONVERSION DATA
  28. 28. CONTENT REVENUE Conversions > Multi Channel Funnels> Assisted Conversions > FirstInteraction Conversions > Source / Medium > Pivot Table > Pivot by LandingPage > Pivot Metrics: First Click Conversions, First Click Conversions Value
  29. 29. INSUMMARY
  30. 30. HELPFUL RESOURCES1. Kevin Gibbons explains how to do a content audit: http://www.blueglass.com/blog/content-auditing/2. Himanshu Sharma explains how to view content conversion results in Google Analytics: http://www.smartinsights.com/google-analytics/google-analytics-setup/how-to- review-content-effectiveness-using-a-custom-google-analytics-dashboard/
  31. 31. HAPPY TRACKING! @Koozai_Anna anna.lewis@koozai.com 0845 4531234

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