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Getting Started With Google AdWords Remarketing In 2014

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Tara looks at how the Paid Search landscape has evolved away from keywords and towards individuals, with a focus on how Remarketing can help you keep in line with this trend.

Including:

- What remarketing is
- When you should use remarketing
- How remarketing works
- How to convince your boss to use it
- Remarketing strategies
- Remarketing lists for Search Ads (RLSA)
- Implementation tips
- How to create, analyse and optimise lists

You can learn more about our Remarketing services at http://www.koozai.com/paid-search/remarketing-and-retargeting/

Published in: Business
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Getting Started With Google AdWords Remarketing In 2014

  1. 1. Tara Dee West @Koozai_Tara REMARKETING IN 2014 YOUR GUIDE TO ADWORDS REMARKETING IN 2014
  2. 2. WHAT IS REMARKETING? “Remarketing lets you show ads to users who have previously visited your website as they browse the web” AdWords
  3. 3. DID YOU KNOW? “Retargeted customers are 70% more likely to complete a purchase than someone who has not been remarketed to" Source: Criteo
  4. 4. If you want to achieve exposure but have a limited budget When there‟s a long path to purchase Visual products When seasonal purchases are important to you If your product involves repeat purchase WHEN SHOULD YOU USE REMARKETING?
  5. 5. Is your competitor doing it? Time Lag Report in AdWords You can start with a small budget WAYS TO SELL IT INTO YOUR ORGANISATION
  6. 6. Suitable on Ecommerce sites only Links with Google Merchant Centre Displays image & price of viewed products You customise an ad template Uses a site-wide tag but you can exclude pages DYNAMIC REMARKETING
  7. 7. REMARKETING LISTS FOR SEARCH ADS “Remarketing lists for search ads provides yet another opportunity to optimize your search campaigns by letting you tailor your keyword bids and ad text for your highest value prospects — people who have visited your website in the past — when they‟re searching for what you sell.” AdWords
  8. 8. REMARKETING LISTS FOR SEARCH ADS (RLSA)
  9. 9. In the „Admin‟ panel in Google Analytics Name them descriptively Consider your member duration You need at least 100 members to start Custom combination lists created in AdWords REMARKETING LIST CREATION
  10. 10. REMARKETING CAMPAIGN CREATION & SETTINGS
  11. 11. Include one of each ad size in every ad group Use the same creative theme as your website If you use animated ads, have a static version too Include your brand logo Make ads specific to the ad group strategy REMARKETING AD CREATION
  12. 12. REMARKETING OPTIMISATION
  13. 13. LOADS MORE FREE TIPS AND ADVICE
  14. 14. IMAGE SOURCES • Ideas image: http://www.bigstockphoto.com/image-40991368/stock-photo-great-idea • Measuring Tape image http://www.bigstockphoto.com/image-292887/stock-photo-measuring-tape • Keywords image http://www.bigstockphoto.com/image-44444818/stock-photo-keywords-handwritten-with-white-chalk-on-a- blackboard • People image http://www.bigstockphoto.com/image-3825485/stock-vector-people • Brand image http://www.bigstockphoto.com/da/image-42565174/stock-photo-brand-koncept-r%C3%B8d-mark%C3%B8r • Stalker image http://www.bigstockphoto.com/image-26433404/stock-photo-pretty-young-teen-girl-calling-on-cell-phone-with- mysterious-strange-man-lurking-behind-her • Cookie Monster image http://www.bigstockphoto.com/da/image-5137229/stock-photo-cookies-f%C3%A5r-h%C3%A6vn • Wallet image http://www.bigstockphoto.com/image-3063448/stock-photo-saving-cash-money • Strategy image http://www.bigstockphoto.com/image-45881860/stock-photo-strategy-blue-marker • Make Ideas Happen Image http://www.bigstockphoto.com/image-50588084/stock-vector-quote-typographical- background%2C-vector-design-make-ideas-happen • Privacy Policy image http://www.bigstockphoto.com/da/image-47000122/stock-photo-privatlivets-fred-politik-koncept
  15. 15. Tara.west@koozai.com 0845 453 1234 @Koozai_Tara GET IN TOUCH!

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